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Attracting a potential customer is hard enough. Grabbing their interest and retaining them is even more difficult. It's important to design your site
An info graphic about UX... WIN WIN!!!
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Of these 8 very deadly sins the most deadly in my experience is the first one. When customers don't know where you want them to go and what you want them to do or where they came from (within you site) they get confused. Confused customers do many things buying is never one of them.
More on great design for maximum impact. This time, websites.
Predicting the future is tough, but with the fast-moving nature of the web, it’s good to know what lies ahead. Craig Grannell talks to top industry figures about the web design trends you should be mindful of over the coming 12 months.
Web design is changing fast and here are 20 trends we've seen this year.
...it's changin' fast!
2 lovely subjects: Web designer and storytelling !
Top 10 Design Revolution Scoops of All Timehttp://sco.lt/7FcZ4T Infographic - Color Is Master Of Us Allhttp://sco.lt/59W02L Blog Post - 20 Web Design Trends In 2013 From Responsive To Storytelling http://sco.lt/6HpSpF Blog Post - Top 10 B2B Website Designs
http://sco.lt/6gwzxp Blog Post - Learning GREAT Website Design From Websites That Suck
http://sco.lt/8bGgwD Infographic - Latest Trends in Web Design http://sco.lt/7Dw7ov Blog Post - Pledge Allegiance To The Red, Black and White Website Designs For Inspirationhttp://sco.lt/5deXxZ Infographic - The Role of Color in Marketing http://sco.lt/7MBTaj Infographic - The Complete Guide to Color Psychology http://sco.lt/6VSW7F Blog Post - 8 UI, UX Tips For Amazing Software or Website Development
http://sco.lt/8CIlEn Blog Post - Roundup of Top 10 Best Websites For Designers - How MagazineCreating a Scoopit Content Marketing Conversion Study. Learn more: http://sco.lt/69HeAj
Gamification is fundamentally rewriting the rules of engagement and design. We can leverage its techniques to create unprecedented connections with our customer
Engaging and experience should always go hand-in-hand, regardless of the implementation.
Building Engagement In
There are ways to BUILD engagement into a website's design. Here are three secrets to promote engagement not included in this excellent Slideshare: * Place Email Subscription High Up and Prominent. * Include curated User Generated Content on every page.
* Create CTAs with CONTRAST.
Email Subscriptions When your "Subscribe To Our Email List" Call to Action is high on the page in a Can't Miss It spot you communicate a clear "we want YOU" signal. UGC Everywhere When you curate User Generated Content to your site you communicate how well you listen and care for community members. The website isn't all about YOU and what you think the inclusion of UGC says.
CTAs I see to very common mistakes in websites I'm asked to review as Director of Marketing for Atlantic BT in Raleigh (http://www.atlanticbt.com ): NO CTAs or poorly contrasted CTAs. I PREFER CTAs to be buttons and usually test red, orange or green (depending on the background color). I'm convinced there is no ONE magic CTA color but the contrast is what makes a Call To Action helpful or not, clicked on or not, converting or not.