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UX Design
The art of designing engaging and meaningful user experiences for customer development.
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Does #Mobile Payments play a critical role to Mobile #Customer #Journeys?

Does #Mobile Payments play a critical role to Mobile #Customer #Journeys? | UX Design | Scoop.it
On Tuesday, Apple held a special event out in Cupertino where they made major announcements and unveiled the latest additions to their product line for the 2014 holiday season. As Jason Bateman put it: Is there a better day in … Continued

Via Eric_Determined / Eric Silverstein
Michael Allenberg's insight:

The future of #integratedExperiences.

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Eric_Determined / Eric Silverstein's curator insight, September 17, 2:47 PM

Do you agree with  Apple CEO Tim Cook statement?  


"Most people that have worked on [mobile payments] have started by focusing on creating a business model that was centered around their self-interest instead of focusing on the user experience."


@Googlewallet focused on the customer too, but did not win over merchants, which impacts the overall user experience.


Will you be using #ApplePay?

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Strategy & Structure - Doing It Right, And How You'd Know

Given as part of the UXStrat Conference in Boulder, Colorado on September 9, 2014.

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Goodbye #Mobile #Apps, Hello Multi-Device #Experiences

Goodbye #Mobile #Apps, Hello Multi-Device #Experiences | UX Design | Scoop.it
Your app runs in a little square.All the money you spend on developers, design teams, content production and infrastructure for your app essentially boils down to a little square. Sometimes it’s a bigger square. Sometimes it’s more of a rectangle. And sometimes your app is responsive and tries to adjust itself as the square changes shape.But in the end, your brand's communications still come down to that little square. Topic: Web CMS.

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Eric_Determined / Eric Silverstein's curator insight, August 18, 12:40 AM

Michael looks at what the future holds.


The holy grail is "delivering what the customer is seeking at the right time, at the right place and on the desired platform - every time!"


#Data becomes the foundation to learn and engage, do you agree?

Many companies are positioning themselves to offer the entire solution, it's important not to forget the human element (#empathy) which plays a critical role in the end.
How will consumers react in 10 to 20 years looking back at our current #Mobile technology?
Rescooped by Michael Allenberg from New Customer - Passenger Experience
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Can You Guarantee Your #Customer #Experience?

Can You Guarantee Your #Customer #Experience? | UX Design | Scoop.it
Should companies offer brand guarantees for their products and services - instead of brand promises? Or is the better question, why don't they?

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Eric_Determined / Eric Silverstein's curator insight, August 2, 6:33 PM

The difference between #brand promise and brand guarantee



"If you commit to a flawless customer experience, with consequences for falling short, will you be more apt to deliver said experience?


Will customers be more inclined to interact with you?"


My answer Annette is Yes and Yes. How about you?


P.S. What do you think of this Pet Store ad from the U.K.?

Sunday Jones's curator insight, August 4, 3:57 AM

Ah, yes, the guarantee. Whether it's for a resume company that promises you'll get a job in 45 days or your money back, or that you'll CRUSH your competition by being an aggressive nuisance pestering potential interviewers, the idea of a guarantee is...shall I say annoying?

 

The problem is, we know better. We know that we can't lose 10 pounds in 3 days unless there's a serious illness involved. We know that buying tons of real estate for free is as unlikely as finding a big bag of money on the street.

 

I'm not sure what the solution is, but I do know that the charms of the snake oil salesmen should be challenged.

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UX as Design Leadership

UX as Design Leadership | UX Design | Scoop.it

For those who believe that user experience can be handed off as a deliverable—likewireframes—this process might make a little sense. For UX practitioners, however, the end product is the user experience, so the UX team needs to be involved all along the way, up until the very end, ensuring the final product is the best experience it can be. The UX team can’t just pass off a concept and turn it loose. They have to stay involved. They have to lead, and not in the traditional authoritarian sense, but with humility and bycommunicating the importance of user-focused design to the entire project team.


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Essential Analytics Reports for UX Strategists

Essential Analytics Reports for UX Strategists | UX Design | Scoop.it
A cheat sheet featuring 5 Google Analytics reports that can help answer popular user experience design questions when configured properly.

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Newz Duniya's curator insight, February 3, 12:04 PM

nice information, thanks for sharing.

Hannes's curator insight, February 8, 9:25 AM

Today the web is drowened in content and users are flooded by impression. Consequently it's a real challenge to stand out, attract and convert users. So how can we make sure that our design decisions result in desired outcomes? Luckily web sites are dynamic creatures that can easily be changed in order to satisfy the users - if we just know where the problems are. Gathering, interpreting and understanding how to use analytic data is one way to identify areas of improvement and point designers in the right direction.

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Scaling Your UX Strategy

Scaling Your UX Strategy | UX Design | Scoop.it
User experience is increasingly important, but there's not enough design talent to go around. Here's how to thrive anyway.

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Alex McCardell's curator insight, November 30, 2013 5:38 AM

Nice to see UX making its way to management requirements.

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The Intersection of User Experience, Customer Experience and Corporate Strategy: The Holy Grail for 21st Century Business?

The Intersection of User Experience, Customer Experience and  Corporate Strategy: The Holy Grail for 21st Century Business? | UX Design | Scoop.it

And what better way to do this than bringing together the best of approaches and methodologies that have evolved in the fields of UX and CX (and perhaps others?) and plan a corporate strategy and the associated systems that are truly “customer-focused.” That to me could be the Holy Grail for 21st Century Business and the answer to the question of why customer experience and user experience matter.


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#UXSTRAT 2013: Redesigning business culture and thinking around the customer

Tim Loo's presentation to UXSTRAT 2013 - the first global conference for experience strategists

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Chris Allen's curator insight, September 23, 2013 3:08 PM

Great insights on creating a customer / user-centric focus drawn from real world experience and presented by Tim Loo #uxstrat conference recently.

Rescooped by Michael Allenberg from UXploration
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How to Develop a Successful UX Strategy

UserZoom hosted a webinar with UX strategy expert Paul Bryan. In the webinar, Paul covered 7 important elements for developing a successful UX strategy.

Via Mario K. Sakata
Michael Allenberg's insight:

Paul always has great insight to share!

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Designing the business around the experience

Designing the business around the experience | UX Design | Scoop.it
When trying to start a business, you are probably going to focus on what your possible target market is first.  You will then start to look at gaps in that market and what the various opportunities...

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UX as Science: Test, Learn, Stay Lean

UX as Science: Test, Learn, Stay Lean | UX Design | Scoop.it
Much more than designers, user experience professionals are well-suited to lead a company's customer development lab.

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Mario K. Sakata's comment, June 26, 2013 11:23 AM
I do think that designers need to be facilitator as well.
OneSpring's comment, June 26, 2013 1:11 PM
At OneSpring, I function as UX thought leader & facilitator/producer on all engagements that I lead. Having a UX designer in place, not only project facilitator but as Client liaison as well, allows for much smoother communication of vision between my team and project stakeholders. It allows us to operate both Lean & Agile in terms of generating necessary stakeholder consensus (eg Critical Mass) for getting our visualization prototypes and translating into requirements for development. Michael Allenberg
Terry Patterson's comment, June 26, 2013 2:57 PM
Michael, sounds like a great balance. You speak about a very close integration of project management and UX strategy. I wish more web PMs aligned their work a bit more with this vision. Do you also practice project management in the sense of SOWs, human resource and risk management aspects? If so, do you mind direct message me with your answer?
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How to reach ultimate #Customer #Experience?

In this presentation, Scott Liewehr, founder of Digital Clarity Group, explores going beyond digital marketing to build ultimate customer experiences. Topics c…

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Eric_Determined / Eric Silverstein's curator insight, September 14, 2:59 PM

Great slideshare from Scott Liewehr.


Two key slides I particularly liked:


#Customer Perceived Experience minus Customer Expected Experience = Customer Satisfaction


#Brands that don't view the consumer empowerment phenomenon as an opportunity will die!


Do you agree with both?

Rescooped by Michael Allenberg from New Customer - Passenger Experience
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Is there a Silver Bullet In #Customer #Experience?

Is there a Silver Bullet In #Customer #Experience? | UX Design | Scoop.it

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Eric_Determined / Eric Silverstein's curator insight, September 2, 3:11 PM

Terence shares valuable graphics, and reminds us all that it takes the entire organization to truly deliver across the #customer end-to-end journey.

Rescooped by Michael Allenberg from New Customer - Passenger Experience
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3 key #Data Driven Marketing Opportunities

3 key #Data Driven Marketing Opportunities | UX Design | Scoop.it
Famed writer and technologist Daniel Keys Moran once said, “You can have data without information, but you cannot have information without data.” This statement is becoming increasingly accurate …

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Eric_Determined / Eric Silverstein's curator insight, August 12, 3:15 PM

Following the previous article on how #Data needs to connect throughout the #Customer #Journey, here are 3 key Data-driven marketing segments you need to master :

 

1) #Mobile

2) #Personalization

3) #Segmentation

 

Valuable examples are provided, which additional opportunities do you see across these 3 segments?

Rescooped by Michael Allenberg from New Customer - Passenger Experience
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The Rise of #Customer Expectations

The Rise of #Customer Expectations | UX Design | Scoop.it
During this series we looked at 6 key industry factors that are changing the way we do business today, and we have tried to guide you on how best to Reshape your service organisation to Exploit the

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Eric_Determined / Eric Silverstein's curator insight, July 19, 7:05 PM

"As the world becomes more #collaborative and technology-enabled and #customer expectations evolve, the trend towards #digital and anytime, anywhere service can only accelerate.


In response, organizations must put themselves in the shoes of their customers when designing and delivering interactions, so as to minimise customer effort and maximise customer value.

 

Responding to digital disruption and providing great digital experiences is not easy...Organization needs to evolve, becoming flexible and responsive, which often requires significant change, energy and investment."

 

Coreen summarizes the current challenges/opportunities well, would you add any additional trends for consideration?

 

 

Rescooped by Michael Allenberg from UXploration
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Why Companies are Not Startups

Why Companies are Not Startups | UX Design | Scoop.it

Companies looking to be innovative face a conundrum: Every policy and procedure that makes them efficient execution machines stifles innovation.

 


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Engagement: The Key Metric for the Future

Engagement: The Key Metric for the Future | UX Design | Scoop.it

Via Eric_Determined / Eric Silverstein
Michael Allenberg's insight:

It's all about engagement folks!

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Jean-Guy Frenette's curator insight, January 21, 9:00 AM

Employees first then customers. Make sense...

Raquel Oliveira's curator insight, January 27, 10:22 AM

a humanidade clama por ser envolvida nas decisoes, projetos e aprendizagem. Sim, eu sinto esse movimento em diversos setores. Em relação a aprendizagem de adultos, é irreversível !

Scott Davidson's curator insight, January 29, 10:01 AM

Do you measure engagement?

Rescooped by Michael Allenberg from UXploration
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Embedding design thinking in business - and making money…

Embedding design thinking in business - and making money… | UX Design | Scoop.it

Ask a designer what their toughest challenge is and many will say its being asked by clients to justify a business case, or return on financial investment in design, before anything has been designed.


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Start the Invention Engine - Creating an Innovation Program in a Large Company

UX STRAT: The UX Strategy Conference September 2013 Santa Barbara UX Meetup August 2013 With Elizabeth Thapliyal

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Design for Delight - The Innovation Catalysts

Design for Delight - The Innovation Catalysts | UX Design | Scoop.it
Going beyond customer expectations in delivering ease and benefit, evoking positive emotion throughout the customer journey…

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Mike Donahue's curator insight, September 11, 2013 10:01 AM

I like the idea of designing for delight and even better I like that the deck includes the tools to accomplish the goal.

Terry Patterson's curator insight, September 11, 2013 10:40 AM

"Design for delight" - one of the most powerful strategic guides for the product and service design world based on pragmatic design thinking principlest that can be adapted to your process quite easily. This deck has been most "delightful" to read. 

Mario K. Sakata's comment, September 13, 2013 2:14 AM
Spoken at UX Strat.
Rescooped by Michael Allenberg from UXploration
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UX STRAT 2013 Conference Focuses on UX Strategy

UX STRAT 2013 Conference Focuses on UX Strategy | UX Design | Scoop.it

If you are a UX leader, strategist, researcher, or senior professional, the UX STRAT conference committee and I would like to invite you to join us for this ground-breaking, first UX STRAT conference. It is likely to pave the way for a whole new approach to guiding user experience design. - See more at: http://www.uxmatters.com/mt/archives/2013/07/ux-strat-2013-conference-focuses-on-ux-strategy.php#sthash.VAqBiYnW.dpuf


Via Mario K. Sakata
Michael Allenberg's insight:

And it is here in Atlanta!!!

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Michael Allenberg's comment, July 23, 2013 8:10 AM
Not the webinar... The actual conference is in Atlanta in September!!
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UX as Science: Test, Learn, Stay Lean

UX as Science: Test, Learn, Stay Lean | UX Design | Scoop.it
Much more than designers, user experience professionals are well-suited to lead a company's customer development lab.

Via Mario K. Sakata
more...
Mario K. Sakata's comment, June 26, 2013 11:23 AM
I do think that designers need to be facilitator as well.
OneSpring's comment, June 26, 2013 1:11 PM
At OneSpring, I function as UX thought leader & facilitator/producer on all engagements that I lead. Having a UX designer in place, not only project facilitator but as Client liaison as well, allows for much smoother communication of vision between my team and project stakeholders. It allows us to operate both Lean & Agile in terms of generating necessary stakeholder consensus (eg Critical Mass) for getting our visualization prototypes and translating into requirements for development. Michael Allenberg
Terry Patterson's comment, June 26, 2013 2:57 PM
Michael, sounds like a great balance. You speak about a very close integration of project management and UX strategy. I wish more web PMs aligned their work a bit more with this vision. Do you also practice project management in the sense of SOWs, human resource and risk management aspects? If so, do you mind direct message me with your answer?
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Infographic: Is it Time to Consider SEO Automation?

Infographic: Is it Time to Consider SEO Automation? | UX Design | Scoop.it

Is it safe for bloggers to stop caring about SEO yet? Can we all just install an SEO plugin for WordPress and focus on creating quality content?


If you read some of the problogger.net articles this year about how Google’s Panda updates sent some bloggers looking for a life boat, the answer is unfortunately no.

 

In terms of risk mitigation, we all need to be savvier about the way search engines perceive and rank our sites.

 

We also need better strategies to maintain a competitive edge. For better or worse, online advertisers and PR firms are getting smarter about distinguishing between sites that reach vast, highly engaged audiences and those that connect with smaller communities...


Via Martin Gysler
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