Expertiential Design
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Expertiential Design
The art of designing engaging and meaningful user experiences for customer development.
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Rescooped by Michael Allenberg from New Customer - Passenger Experience
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Simplicity ≠ Simplistic

Simplicity ≠ Simplistic | Expertiential Design | Scoop.it
Simplicity is not a starting point, neither is it a destination, it is a continuous iterative process.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, January 13, 12:17 AM

The Laws of Simplicity: 

  1. The First Law: The opposite of Simplicity is not Complexity but Confusion. 
  2. The Second Law: The path to Simplicity is through Complexity.
  3. The Third Law: Complexity is never eliminated but can only be reduced or concealed. 
  4. The Fourth Law: Simplicity is achieved by finding the right balance between usability and usefulness.


Amrita says it best: "Simplicity is not a starting point, neither is it a destination, it is a continuous iterative process" - Do you agree?

Efficienarta's curator insight, January 13, 8:06 AM

An economic consulting firm that I used to work for made a brand promise of "Unravelling complexity. Revealing simplicity". This served as a very powerful driver of our internal behaviour - from the structuring of spreadsheet workbooks to the construction of arguments for use in court, in front of the European Commission etc. My sense is that in many organisations, the people in the middle of the hierarchy honesty believe that complexity is good - perhaps partly because they have a belief that managing such complexity provides them with more job opportunities .....

Rescooped by Michael Allenberg from Design Revolution
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Planning, Design, and Optimizing a Website Simplified [Infographic] - Marketing Technology Blog

Planning, Design, and Optimizing a Website Simplified [Infographic] - Marketing Technology Blog | Expertiential Design | Scoop.it
Infographic: Planning, Design, and Optimizing a Website by Douglas Karr on Marketing Technology Blog

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, February 14, 2014 2:43 PM

Anything you can find to help SIMPLIFY concepts related to creating or optimizing a website is valuable. This Infographic creates an interesting visual map, a map that makes the process feel easier and less daunting. 

noorazeanty's curator insight, June 10, 2014 12:00 PM

Planning, design and optimising a website simplified by internet initiatives. Website simplified infographic design is a process of website design in a simplified way using effective planning, design layout and strategic implementation.