Expertiential Design
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Expertiential Design
The art of designing engaging and meaningful user experiences for customer development.
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Rescooped by Michael Allenberg from New Customer - Passenger Experience
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Digital Marketing Predictions for 2016

Digital Marketing Predictions for 2016 | Expertiential Design | Scoop.it
When your audience is able to see you, hear you, and connect with your message they form a sense of trust with your brand at a faster rate.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, November 28, 2015 3:11 AM

13 Digital Marketing Experts share their views on where you should focus your resources and attention for 2016.


One area clearly represented: Video


 Sue B Zimmerman clearly defines the advantage: "When your audience is able to see you, hear you, and connect with your message, they form a sense of trust with your brand at a faster rate".


Make sure you have a clear strategy, and develop content that fits the format and platform your customers will expect.


I like Ian Cleary's focus: PRISM


P for People

R for Relationship

I for Inbound

S for Subscribers & Social targeting

M for Monetization


What other trends are you anticipating for 2016?

When your audience is able to see you, hear you, and connect with your message they form a sense of trust with your brand at a faster rate. - See more at: http://www.socialmediatoday.com/social-business/13-digital-marketing-experts-make-bold-predictions-2016#sthash.V7kfdxmv.dpuf
Rescooped by Michael Allenberg from A design journey
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10 Ways How Video Can Improve The User Experience

10 Ways How Video Can Improve The User Experience | Expertiential Design | Scoop.it

Via Hans
Michael Allenberg's insight:

After having spent a few years as Lead UX at a media content company, I can attest to both the power and impact of video in enhancing User Experience... Both as augmented content AND instructional walkthroughs!

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Hans's curator insight, March 19, 2013 8:43 AM

One distinction between web and print is the ability to present multimedia. We have seen designers trying to figure out ways to incorporate this in home pages for several years, and so far most attempts have been made with debatable usability. Back then people asked: What can the developers do for us? Ok, great let's find a way to use it. So websites became reflections of the technological state rather than reflections of users' needs. But lately I witnessed an emerging web design trend that actually adds value to the users. Single page layouts with big images, animated backgrounds, music and smooth scrolling are everywhere. Did designers finally learn how to master the multimedia sandbox? Applied in the right way video can evoke attention, create emotional atmospheres, entertain audience and tell empathatic stories. This article explains how to do it in a user friendly approach with some practical examples.