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UX Design
The art of designing engaging and meaningful user experiences for customer development.
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The Science of Happy Design

The Science of Happy Design | UX Design | Scoop.it
There's plenty of research on ways that technology negatively impacts our lives, yet very little on how design - an integral part of that technology - might positively impact us. Pamela Pavliscak, a speaker at the upcoming conference Madison + UX, shares a research project that shows how a positive design can benefit our overall happiness.

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How do we solve the Enterprise UX skills gap?

How do we solve the Enterprise UX skills gap? | UX Design | Scoop.it
Enterprise user experience is in a good news/bad news predicament. Here's tips on UX training and skills development.

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10 Steps to Mapping the Customer Journey

10 Steps to Mapping the Customer Journey | UX Design | Scoop.it

Here are 10 steps to take to building a journey map .


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UX as Design Leadership

UX as Design Leadership | UX Design | Scoop.it

For those who believe that user experience can be handed off as a deliverable—likewireframes—this process might make a little sense. For UX practitioners, however, the end product is the user experience, so the UX team needs to be involved all along the way, up until the very end, ensuring the final product is the best experience it can be. The UX team can’t just pass off a concept and turn it loose. They have to stay involved. They have to lead, and not in the traditional authoritarian sense, but with humility and bycommunicating the importance of user-focused design to the entire project team.


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Leading By Design

Leading By Design | UX Design | Scoop.it

Through my involvement in Cooper U’s Design Leadership course, I’ve learned techniques to repeat the success of these leaders. These skills and practices are vital to selling a vision, uniting a team, and achieving organizational consent. The following overview touches on some of my favorites — which are simple, yet powerfully effective.


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Define Micro Conversions to Measure Incremental UX Improvements

Define Micro Conversions to Measure Incremental UX Improvements | UX Design | Scoop.it
Not every design and content change generates immediate or significant increases in conversion rates, but they may affect conversion rates in the long run.

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Mario K. Sakata's curator insight, March 12, 6:11 PM
Conversion Is King.
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There is no UX, there is only UX

There is no UX, there is only UX | UX Design | Scoop.it

At GDS we don’t have a ‘UX team’ and no one person has a job title that includes the term ‘UX’. We have designers and researchers who work as part of multidisciplinary, agile teams and who practice user centred design (UCD).


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What Does a UX Designer Actually Do? - SitePoint

What Does a UX Designer Actually Do? - SitePoint | UX Design | Scoop.it
I still remember the first time I came across the term “User Experience Designer”. It was years ago, embedded in the email signature of a friend of mine—someone whose job I never quite understood. So I asked him.

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4 essential UX rules taught by eye-tracking research

4 essential UX rules taught by eye-tracking research | UX Design | Scoop.it

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Hannes's curator insight, November 24, 2013 6:49 AM

Vision is the main perceptual system used on the web. How people scan content and decide where to focus their attention is essential to understand in order to create good UX. Eye-tracking research indicates that web users have developed patterns of visual perception. This article presents four design rules to consider based on those findings.

Julien ROLAND (@ Cairnz)'s curator insight, December 13, 2013 1:11 AM

As the articles says: 'Text draws the eye quicker on a computer screen than does a picture—again, contrary to what one might call conventional wisdom.' But is that a 'general' rule valid for ALL users or are there individual differences (e.g .people more likely to react to text vs. others more likely to react to images)?

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Experience Design is a Perspective, not a Discipline

Experience Design is a Perspective, not a Discipline | UX Design | Scoop.it

Simply put, businesses don’t get the full return on their investment in design if the outcome is only a momentary emotional response from customers. Any long-term positive emotional response has to have a strong value component.


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Google Glass and the Experience of Experience

Google Glass and the Experience of Experience | UX Design | Scoop.it

UX is the communication of minds through the language or sign systems of design.


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The Importance of Consistency in Cross-Channel User Experiences

The Importance of Consistency in Cross-Channel User Experiences | UX Design | Scoop.it
A consistent user experience, regardless of channel, is one of the 4 key elements of a usable cross-channel experience. Consistency across channels helps build trust with customers.

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Fight the dark side of Lean UX with the Experience Canvas

Fight the dark side of Lean UX with the Experience Canvas | UX Design | Scoop.it

The Experience Canvas is a framework for project teams of any size to ensure that the end result – whether it’s a minimum viable product (MVP), a new feature roll-out, even a process or other business initiative – is thorough, considered, user-centred and lean, without compromising on flexibility. The emphasis is on the experience to be achieved by that result; a minimum viable experience (MVE), if you will.


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Alex McCardell's curator insight, October 9, 2013 12:09 AM

Pragmatic, and straight-forward. A good way to start brainstorming on a web project using UX principles as your guiding force.

Joo Yeon Yook's curator insight, October 9, 2013 5:50 AM

Lean UX .

Mario K. Sakata's comment, October 15, 2013 6:06 PM
So what does it mean by putting customer experience at the heart of your business? This canvas is the answer.
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RETHINK Web Design: Unusual Web Navigations Inspire | AWWWARDS

RETHINK Web Design: Unusual Web Navigations Inspire | AWWWARDS | UX Design | Scoop.it
Beautiful Unusual Navigation Designs for Inspiration. Selection of Awwwards websites with a strong presence of unusual navigation. An effective navigation design is crucial for a website

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Martin (Marty) Smith's curator insight, June 26, 6:29 PM

Navigation feels old and moldy. There are few things MORE critical than navigation. We've moved from left nav sitting firmly in the "golden triangle" to horizontal top navigation.

Neither of these options inspire and both are feeling long in the tooth and stupid. The social / mobile web requires a RETHINK about navigation. Can we find ways to make very page a homepage?

Can navigation be more relevant and less middle of the road boring? Here are some navigation examples from AWWWARDS.com that don't solve the problem...yet. But the dialogue helps begin the process of reducing our dependency on static, boring, "has-been" ideas like left or horizontal nav.

Are you as surprised that navigation hasn't been on the "top changes" list for web design in 2014? Has to be on our 2015 list because every current option is BAD and getting worse.

BOUTELOUP Jean-Paul's curator insight, June 26, 11:21 PM

Merci ! il est bon de repenser aussi le webdesign pour une nouvelle expérience utilisateur

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UX Flows: How to Get Users to Click “Buy” on Your Pricing Page

UX Flows: How to Get Users to Click “Buy” on Your Pricing Page | UX Design | Scoop.it
Like sign-ups, pricing tables can be a tricky beast until you know the drill — and knowing the drill is really freaking important. Most marketing efforts d

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The Gap between UI and UX Design - Know the Difference

The Gap between UI and UX Design - Know the Difference | UX Design | Scoop.it
Do you know that UI and UX are not the same concepts? Surely, they are closely connected, even mutually penetrated and rarely exist without each other. Would

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Scaling User Interfaces: An Information-Processing Approach

Scaling User Interfaces: An Information-Processing Approach | UX Design | Scoop.it
Designing for all screen sizes must consider the human–device communication capacity, which depends on users’ memory, device portability, and screen size.

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Designing Digital Strategies, Part 1: Cartography

Designing Digital Strategies, Part 1: Cartography | UX Design | Scoop.it

Designers can more prudently frame the experiences they create by incorporating ecosystem thinking into their process.


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What Branding Means in the Experience Design Era

What Branding Means in the Experience Design Era | UX Design | Scoop.it
Brand experience designers must determine how to translate and transfer themselves into a world where the virtual and the physical are one.

Via Mario K. Sakata
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This is the transcendence of Experience Design!

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The Customer Knowledge Map

The Customer Knowledge Map | UX Design | Scoop.it
This is not a Marketing Funnel We are in love with our mapping processes from Value Stream Mapping, Process Mapping and Customer Journey Mapping.

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The Top UX Trends of 2013

The Top UX Trends of 2013 | UX Design | Scoop.it

2013 marked another year of frenzied growth in the land of experience design. As connectivity has increased and mobile saturation has become a global reality, users expect more ease and sophistication than ever.


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Martin (Marty) Smith's curator insight, December 17, 2013 9:19 PM

Great post if not for the faint of heart:

Context Aware
Google Now caused two shifts in the context-aware space by 1) Providing all the right data, and 2) Taking design very seriously. Beyond the interface, context-aware computing calls for a deep examination of user behavior and complex interaction patterns. This blend of data and design is the essence of the context-aware computing trend as it relates to user experience.

This is the beginning of "semantic web" ad an article well worth reading more than once. 

 

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The Intersection of User Experience, Customer Experience and Corporate Strategy: The Holy Grail for 21st Century Business?

The Intersection of User Experience, Customer Experience and  Corporate Strategy: The Holy Grail for 21st Century Business? | UX Design | Scoop.it

And what better way to do this than bringing together the best of approaches and methodologies that have evolved in the fields of UX and CX (and perhaps others?) and plan a corporate strategy and the associated systems that are truly “customer-focused.” That to me could be the Holy Grail for 21st Century Business and the answer to the question of why customer experience and user experience matter.


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The 4 Levels of UX Design

The 4 Levels of UX Design | UX Design | Scoop.it
Knowing a few key things about strategy and tactics makes all the difference between designing a struggling website and a successful one. These examples and tips illustrate successful approaches to UX design that you can apply to your site.

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RDV Weekly's curator insight, February 7, 1:13 PM

Great UX has multiple layers: objective, strategic, tactical, and implementable.

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Customer Journey Maps - A 'Quick And Dirty' Technique To Create Them

Customer Journey Maps - A 'Quick And Dirty' Technique To Create Them | UX Design | Scoop.it
Customer Journey Maps illustrate the journey user go through when interacting with a product/service. This article explains a Customer Journey Map technique

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Smart Transitions In User Experience Design

Smart Transitions In User Experience Design | UX Design | Scoop.it
This article looks at some examples of interaction design in which smart interaction, defined by subtle animation, gently improves the user experience.

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Hannes's curator insight, October 23, 2013 12:49 PM

The web is a place overcrowded by content and different patterns to navigate. At the same time we use smaller screens more often. Consequently, I think it's essential to make the users feel in control.  But how? Transitions are important components of good interaction design since every change of state might have an impact on the user experience.. Implementing transitions wisely will not only give users valuable feedback about the consequences of their actions, it will also stimulate the procedual memory and improve the learnability. Here is a useful article with examples of best practice.

Jean-Luc Le Moal's curator insight, November 6, 2013 5:45 AM

De l'importance des bibliothèques Javascript dans les nouveaux projets UX