Expertiential Design
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Expertiential Design
The art of designing engaging and meaningful user experiences for customer development.
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Flexible Screen Smartphones Future UI Implications Brainstorm & Video via @Curagami

Flexible Screen Smartphones Future UI Implications Brainstorm & Video via @Curagami | Expertiential Design | Scoop.it

Our Bendy Future 
Flexible Screen Smartphones Future UI Implications brainstorms implications of bendy screen technology sharing a FastCodeDesign.com riff, short video and brainstorm of User Interface (UI) implications. 


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Rescooped by Michael Allenberg from New Customer - Passenger Experience
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What The Best Brands Will Do in 2016!

What The Best Brands Will Do in 2016! | Expertiential Design | Scoop.it

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, January 4, 1:34 AM

What will you implement from the lessons shared by Andreas von der Heydt?


It's important for leaders to understand these new challenges and opportunities, then adapt their organization to better anticipate the demands and expectations of their customers, while empowering their employees with greater tools that will simplify their communication and service/product capabilities.


The more agile your organization becomes, the more responsive you can be to your customers.


Wishing everyone a safe and successful 2016!

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Customer Experience Needs Vision

Customer Experience Needs Vision | Expertiential Design | Scoop.it
The challenge for organizations is to provide a customer experience that matches expectations in every channel and keeps customers coming back.

Via Eric_Determined / Eric Silverstein
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Joe Cardilino's curator insight, June 4, 2015 1:26 PM

Right, how many people on the team can deliver on the promise so elegantly painted by the media technologists with beautiful graphics, box stock and replicated with today's interfaces???  It's always about us though... 

 

#iknojo

Sue Walsh's curator insight, June 4, 2015 7:48 PM

Love this simple diagram. It always amazes me that when an organisation becomes inward thinking and thinks it know best, product information is confusing and complex ... and does not meet customer needs/expectations/desires.

Romain MAZUIR's curator insight, June 10, 2015 5:34 PM

CX mantra ? #H2MWP

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10 #Customer #Experience Quotes To Improve #Engagement

10 #Customer #Experience Quotes To Improve #Engagement | Expertiential Design | Scoop.it
"Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves." Apple’s mission through the very words of its mastermind Steve Jobs. Some of the most successful companies have one thing in common – they offer an amazing customer experience. If you’re working on improving your strategy, get inspired by these eye-opening customer experience quotes, to help you foster client engagement.What Steve Jobs is teaching us is that the

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Bharat Employment's curator insight, February 12, 2015 11:45 PM

http://www.bharatemployment.com/

sharon lewis's curator insight, February 15, 2015 1:20 PM

Some quotes not before seen, all reinforcing the message of "the customer rules!"

Enjoy

Arielle Monnerot-Dumaine's curator insight, February 16, 2015 12:30 PM

Difficile de choisir ! Et vous ?

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4 Pillars of #Customer Empowerment

4 Pillars of #Customer Empowerment | Expertiential Design | Scoop.it
Abandon the linear shopping experience. When the internet was commercialized in the '90s, some executive established the convention of bifurcating promotional efforts. "Marketing" was in charge of driving physical sales. "E-commerce" was in charge of driving digital sales. It was a bad idea then. It's a worse idea today. The reason: Consumers don't shop by channel. They just shop and jump between "omni-channels" as needed. In an omni-channel business, a customer is treated as a single buyer, no matter in which channel he or she is transacting. To become an omni-channel business, companies must forge new lines of communication among business functions and technology applications. Instead of operating as separate business units, departments need to collaborate more or even merge to better engage the new consumer.
Respect customers as individuals. Depending on time, place and channel, customers expect the shopping experience to reflect their immediate circumstance and persona. For example, think of the busy worker with time constraints during the day but greater availability on the weekend who demands different kinds of interactions. The same customer may want to interact differently with a brand on the way home from work versus a weekend morning on the way to the gym. Few companies, however, consider this level of technographic detail when profiling customers. Without it, however, companies cannot optimize their customer interactions; for instance, sending e-mail promotions to customers who instead prefer text messages.
Define your omni-channel goals. Understandably, the rise of the new consumer has caught many companies off guard. Consequently, some pivot prematurely without first determining their business goals and priorities. When asked why they recently launched a multimillion-dollar omni-channel, one company responded, "Everyone else is doing it, so we have to, too." While a company might get lucky without meaningful strategy, it's not a chance worth taking. Businesses need to establish what they are trying to accomplish—gain market share, boost customer acquisitions, drive more value from existing customers, attract more digital traffic, improve online conversion, etc.—and then align their initiatives with those goals. Otherwise, said companies will end up with capabilities that may have minimal, if not zero, impact towards their goals.
Prioritize your touchpoints. After abandoning linear shopping, adopting technographic profiles and prioritizing business goals, omni-channel companies can begin to employ proven touchpoint tactics. These include mobile technologies such as apps and near-field communications. Social platforms that go beyond "likes" and include zeitgeist monitoring, dialog participation and alerting customers to recent purchases made by their peers. It also includes smart Web sites that sell more with virtual showrooms and congruent brick-and-mortar experiences, personalized offers and visionary sales associates who help the customer do their homework, including matching a competitor's price, checking nearby inventory, arranging home delivery or otherwise serving the shopper in a way that isn't available elsewhere. The goal is choosing tactics that prioritize business value.

Via Eric_Determined / Eric Silverstein
Michael Allenberg's insight:

A good Experience Designer will seamlessly integrate his designs into the overall Customer Journey, accounting for the pleasantries and pit-falls of the other platforms that he crosses paths with...

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Eric_Determined / Eric Silverstein's curator insight, October 26, 2014 4:46 PM

Cognizant recognizes the challenges business face in connecting with their consumers. It's time to empower your customers in order to connect and deliver a better brand experience across all channels.


1) Abandon the linear shopping experience.

2) Respect customers as individuals.

3) Define your omni-channel goals.

4) Prioritize your touch points.


While everyone understand the importance to have an omni-channel experience, it starts with setting up clear goals and strategy based on your customer journey.


It's not about what you think your brand, product or service is, but what your customer perceives or experiences it to be. 

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Don’t Down-size the Store. Right-size the Experience!

Don’t Down-size the Store. Right-size the Experience! | Expertiential Design | Scoop.it
Don’t Down-size the Store. Right-size the Experience

Via Eric_Determined / Eric Silverstein
Michael Allenberg's insight:

Great piece merging #ServiceDesign with #ExperienceDesign. #DesignHolistically

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Eric_Determined / Eric Silverstein's curator insight, September 26, 2014 2:34 AM

Doug Stephens shares key insight from a published article earlier in the year.


All deliverables are still very relevant today!


You can see some of them being applied with Macy's latest move:


http://fortune.com/2014/09/24/macys-tech/


What would you like to see changed or improved in your in-store experience?


Smart-fitting rooms equipped with iPads is a great way to relieve stress points for customers, and stores to enhance #customer #experience.

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#Wearable Technology: $70 Billion Picture!

#Wearable Technology: $70 Billion Picture! | Expertiential Design | Scoop.it
ADOTAS – This article shares some of the recent research from the brand new IDTechEx report, “Wearable Technology 2014-2024”.

Wearable [...]

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Eric_Determined / Eric Silverstein's curator insight, February 28, 2014 6:05 PM

It's important to realize the reach wearable technology will have.


Great opportunities and challenges, in order to realize the best #customer experience.


How do you see the industry evolving?

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Why Wearable Tech Will Be as Big as the #Smartphone!?

Why Wearable Tech Will Be as Big as the #Smartphone!? | Expertiential Design | Scoop.it
A new device revolution is at hand: Just as mobile phones and tablets displaced the once-dominant PC, so wearable devices are poised to push smartphones aside.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, December 18, 2013 2:08 PM

Now companies can leverage existing technologies, and simply make it more convenient and accessible. It's about the #Customer #Experience!


In the case of @Recon: Their solutions bring the power of the smartphone out of your pocket and into your field of vision, accessible any time you glance its way.

"This is the promise of wearable technology, and it’s the reason—after more than 20 years of tinkering by cybernetics enthusiasts—we’re finally seeing an explosion of these devices on the market. It’s the reason Google has poured millions into an improbable set of eyeglasses, why Samsung has unveiled a companion watch for its smartphones, and why Apple is widely rumored to be exploring something similar. It’s the reason tiny companies banked thousands of preorders last year for smartwatches, gesture-controlled armbands, transmitting rings, notification bracelets, and more. A new device revolution is at hand: Just as mobile phones and tablets displaced the once-dominant PC, so wearable devices are poised to push smartphones aside."


How do you see the market potential?


Bill is on point when he states: "The tech companies that mastered design will now need to conquer the entirely different realm of fashion. And that could require technologists to unlearn a great deal of what they think they know."


Share your thoughts. 

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Top 10 Tech This Week

Top 10 Tech This Week | Expertiential Design | Scoop.it
There was spectacle, there was controversy -- it was a profound week in the technology world. We narrowed it down to only the best, right here on Top 10 Tech.

Via Tiaan Jonker
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Michael Allenberg's comment, October 6, 2012 11:05 AM
I know this isn't UX related... BUT i was a professional photographer in "a previous life!"
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Gadget Trends That Will Change Our Lives - CES

Gadget Trends That Will Change Our Lives - CES | Expertiential Design | Scoop.it
The 2016 International Consumer Electronics Show kicked off, at least for the press, with an analysis of the trends that are driving the tech universe.

Via Eric_Determined / Eric Silverstein
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CIM Academy's curator insight, January 6, 8:20 AM

Which ones will impact you personally - or, more importantly, which have the potential to disrupt your business?

CIM Academy's curator insight, January 6, 8:20 AM

Which will disrupt your business?

Guillermo Meza's curator insight, January 7, 8:05 PM

Gadget Trends That Will Change Our Lives - CES

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Embracing the rise of the technical CMO

Embracing the rise of the technical CMO | Expertiential Design | Scoop.it
Marketing is becoming one of the most technically complex functions in business today. So it comes as no surprise the requirements for the role of the CMO are evolving. Being “tech savvy” is no longer enough. The understanding of difficult marketing functions must be part of the CMO’s DNA. Creativity is vital too – but the best CMO’s embody a fusion of artistry and digital mastery.

Redefining the role of the CMO

It’s time to redefine the role of the CMO! The next generation should blur ...

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, July 21, 2015 7:40 PM


Do you agree that standing still in today's environment will leave you in the dust of your forward thinking competitors?


Key areas addressed:

- Combine creativity and technology

- Understand data

- Company cohesion

- Multiple customer strategies


Gartner predicts that by 2017, CMOs will spend more on IT than CIOs. 67% of marketing departments plan to increase their spending on technology-related activities over the next two years. Gartner goes as far as redefining the title of the CMO to a Chief Marketing Technologist. Gartner claims the CMT’s role is to align marketing technology with business goals.


A technical CMO needs to filter the brand ethos into all departments, and right through the customer journey.


As Corrine Sklar, CMO @Bluewolf said, ‘Tomorrow’s CMOs are harnessing all available data across digital silos, giving their customers the intimacy they require and maximising each interaction.’


The new generation of CMO's must understand that all data is not created equal. From experience they know which indicators move the needle. Not all numbers matter.


The technical CMO will test which methods are most effective and then build strategies to improve on failures. #Omnichannel is the Holy Grail, where a brand can fluently communicate with customers across a host of devices and platforms.


The CMO is under more pressure than ever before to make brand-changing decisions and be the flag bearer for a brand’s technical revolution. The industry must embrace artistry and digital creativeness, and welcome the rise of the technical CMO.

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The New #Brand Building in the Era of #Engagement

The New #Brand Building in the Era of #Engagement | Expertiential Design | Scoop.it
At our core, marketers are storytellers. We love to tell stories that evoke emotion and pull at heartstrings. As I have shared my vision of the next era of marketing, I’ve talked about how marketing is changing. But, in this post let’s start with how it’s not changing when it comes to building a brand. Then, we can turn to how we, as marketers, will need to change to build our brands in the next era of marketing.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, March 5, 2015 12:52 AM

"Customers are now the keepers of our brand in this new digital world, and we need to build it with them"


What are your thoughts on @Marketo 's question: "Has the rise in digital technology changed the stories marketers tell and the way we tell them?"


My thoughts "The story gets told through the eyes of your customers. What brands need to do is simplify the current tool sets to make it easier for your customers to share their stories while engaging with your brand, then reward their engagement"


The basis for @SNAPCIOUS - inserting a mobile social engagement platform on brands existing mobile apps to enable customers to stay engaged directly with the brand, while rewarding their social share.

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In #CX, you must accelerate, match or outpace the speed of market transformation

In #CX, you must accelerate, match or outpace the speed of market transformation | Expertiential Design | Scoop.it

cellist book from Mr Solis...The customer landscape is shifting. It always does. This time, however, the door to Digital Darwinism has been kicked off its hinges. Technology and society are evolving faster than the ability to adapt. Consumers are becoming more connected. As such, they’re more informed. With information comes empowerment. And with new found connectedness and power, customer expectations begin to shatter current sales, marketing, and support models.
Social, mobile, and real-time each contribute to a new reality for customer experiences and engagement.


Via Eric_Determined / Eric Silverstein
Michael Allenberg's insight:

Excellent book from Solis... #innovateorDie

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Eric_Determined / Eric Silverstein's curator insight, November 25, 2014 11:31 PM

As @BrianSolis rightfully points out:


"The customer landscape is shifting. It always does. This time, however, the door to Digital Darwinism has been kicked off its hinges. #Technology and society are evolving faster than the ability to adapt. Consumers are becoming more connected. As such, they’re more informed. With information comes empowerment. And with new found connectedness and power, customer expectations begin to shatter current sales, #marketing, and support models.

#Social, #mobile, and real-time each contribute to a new reality for #customer #experiences and #engagement."


Will your company be ready for the customer of tomorrow?

Darcy Bevelacqua's curator insight, November 26, 2014 4:43 PM

Customers are more connected, informed and empowered than ever. Keeping up with the pace of change is geting more difficult. What are you doing to prepare for tomorrow? 

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Wearables will interact with IoT to create new experiences!

Wearables will interact with IoT to create new experiences! | Expertiential Design | Scoop.it
The Apple Watch release in early 2015 will set the stage for wider enterprise adoption of wearables. Are you ready?

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, October 6, 2014 11:13 PM

JP Gownder @Forrester provides key insight into what we should expect across new #wearables:


1) Access

2) Navigation

3) Payments


Apple should help with greater exposure, but new companies such as @Nymiband and others are looking to carve out a share of the new customer experiences these devices will offer.


Which functionality would you like to have on your future wearable?



Roberto Nocera's curator insight, October 15, 2014 4:26 PM

preparing the next tech wave about wearables.  New frontier for the customer experience #cxm #wearable #customerexperience #iot

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The Rise of #Customer Expectations

The Rise of #Customer Expectations | Expertiential Design | Scoop.it
During this series we looked at 6 key industry factors that are changing the way we do business today, and we have tried to guide you on how best to Reshape your service organisation to Exploit the

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, July 19, 2014 7:05 PM

"As the world becomes more #collaborative and technology-enabled and #customer expectations evolve, the trend towards #digital and anytime, anywhere service can only accelerate.


In response, organizations must put themselves in the shoes of their customers when designing and delivering interactions, so as to minimise customer effort and maximise customer value.

 

Responding to digital disruption and providing great digital experiences is not easy...Organization needs to evolve, becoming flexible and responsive, which often requires significant change, energy and investment."

 

Coreen summarizes the current challenges/opportunities well, would you add any additional trends for consideration?

 

 

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Exotic Car Designers Develop Inkless Alloy Pen That Will Write Forever - Industry Tap

Exotic Car Designers Develop Inkless Alloy Pen That Will Write Forever - Industry Tap | Expertiential Design | Scoop.it
Meet the pen that will outlast us all. 4.EVER Pininfarina Camiano uses an alloy called ethergraf, which is similar to the tip of pencil, yet doesn’t  break, need to be sharpened, or run out. Italian car design company Pininfarina temporarily stepped out of the automobile sector in order to create a revolutionary writing tool. The company’s …

Via Tiaan Jonker
Michael Allenberg's insight:

Sometimes delivering a phenomenal User / Customer Experience requires thinking completely outside the box!

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Michael MacNeil's curator insight, February 12, 2014 4:04 PM

Sketching anywhere, any time. Great for budding artists  and people like me who can't seem to find a sharp pencil when I need one.

Stuart Goode's curator insight, February 14, 2014 3:59 AM

Will it last for ever because we should be using paper less? Still it looks good!

Investors Europe Stock Brokers's curator insight, September 1, 2014 1:54 AM

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Stealth Wear anti-drone clothing

Stealth Wear anti-drone clothing | Expertiential Design | Scoop.it

.


Via Deloste
Michael Allenberg's insight:

I shudder to think at the Experience that nececcitates this...

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Deloste's curator insight, June 24, 2013 8:08 AM

 by Adam Harvey

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Haptic feedback steering wheel gives GPS directions, being researched by AT&T and CMU

Haptic feedback steering wheel gives GPS directions, being researched by AT&T and CMU | Expertiential Design | Scoop.it

While car companies and others have pegged voice commands as the answer to multitasking while driving, some research shows that being distracted mentally can be just as dangerous as taking your eyes... A NEW approach to vehicular user experience design!


Via Tiaan Jonker
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