Expertiential Design
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Expertiential Design
The art of designing engaging and meaningful user experiences for customer development.
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Trends Over The Next 5 Years | Customer Experience

Trends Over The Next 5 Years | Customer Experience | Expertiential Design | Scoop.it

People often ask me where I see business going in the next five, 15, 20 years.


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Eric_Determined / Eric Silverstein's curator insight, June 21, 2016 2:40 AM

How will you elevate your customer experience to keep pace with these business trends?

2DiFore Marketing Solutions's curator insight, June 23, 2016 7:43 AM

How will your business change over the next 5 years? Did you know that the average attention span of a human being was 12 seconds, that's right! Begin making changes today to capture your market.

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The New DNA Of Customer Experience Value

The New DNA Of Customer Experience Value

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Eric_Determined / Eric Silverstein's curator insight, April 27, 2015 10:12 PM

Share your thoughts on this new DNA of #Customer #Experience Value


Developed by @CXGAsia

Nina Lappalainen's curator insight, April 29, 2015 1:04 AM

The New DNA Of Customer Experience Value

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Future Of Web Design: End Of Boxes & Borders via @HaikuDeck

Future Of Web Design: End Of Boxes & Borders via @HaikuDeck | Expertiential Design | Scoop.it

Web Design
Cha Cha Changes are ahead for web design. Our social / mobile / connected world is blowing up our wireframes. and that's a good thing.


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Clean & Simple Website Design Trends In 2014

Clean & Simple Website Design Trends In 2014 | Expertiential Design | Scoop.it
Like the World Wide Web itself, the world of website design is constantly in flux as technologies change and design standards evolve. What worked in 2013 may

 


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Martin (Marty) Smith's curator insight, July 29, 2014 2:30 PM

Worth revisiting some of these web design trends. What is the engine behind these trends? Social / Mobile web. Like the "winners" and "losers" organization here.

Carlos Polaino Jiménez's curator insight, July 29, 2014 2:59 PM

En el momento en que me lo estoy planteando

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Emotion in Marketing: How Our Brains Decide What's Shareable

Emotion in Marketing: How Our Brains Decide What's Shareable | Expertiential Design | Scoop.it
Let's take a closer look at how emotions form in the brain and the ways they motivate us to surprising actions.
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HCI: Design Patterns for Social Web Interaction

A presentation about social (Web) interaction in the context of HCI (Human-Computer Interaction), with a focus on specific design patterns & several case studie
Michael Allenberg's insight:

A fascinating study!

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How Successful Companies Create Emotional Intelligence

How Successful Companies Create Emotional Intelligence | Expertiential Design | Scoop.it
Studies have shown that the most successful businesses are those who utilize emotional intelligence as part of their business practices.

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Emilia Moreno's curator insight, October 22, 2015 2:15 PM

La inteligencia emocional es esencial para trabajar en equipo y poder realizar cualquier proyecto

AZI Lydia's curator insight, October 23, 2015 5:44 AM

Cultures ands great feeling of Id in companies are the key of a good regulation integrations and control of situation with great contacts with the others...

Mathias meloen's curator insight, November 5, 2015 6:50 AM

IQ is not enough EQ is necessary to succed

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5 Must Knows BEFORE You Design A Website

5 Must Knows BEFORE You Design A Website | Expertiential Design | Scoop.it

Team Curagami (http://www.Curagami.com ) has, over the course of our combined careers, helped thousands of clients build websites and about 99% have cart before the proverbial horse. "What is our design going to look like," they ask.

Most think "web design" is creating the look and feel of a site. Actually the look and feel, while important, is at least #6 on the "do these things to create a great web presence" list. Here are the first 5 things on that list:

1. Elevator Pitch - Who Are You?
If we were riding in an elevator could you explain your business before we reached your floor? If NO is your answer you are not alone and you need to go back to the drawing board and practice until you have your "elevator pitch" down. All things flow from that defining snippet.

Tags can help define your elevator pitch. Curagami.com Cool Tools For Ecommerce Merchants explains what we do in 5 words. Note that I don't have the the site yet so do as we are saying not as we do (always :).

2. Pain Point - Whose Your Tribe?
We create stuff to DO SOMETHING. Your product or service must help some tribe. Curagami helps ecommerce merchants understand content marketing because finding the balance beam between content that works and content that hurts is a CSF (Critical Success Factor) for ecommerce merchants. So our tribe begins with ecom merchants and we address the PAIN of understanding content marketing. We don't LIMIT ourselves. We don't say, "Go away" to B2B SaaS clients but they are cream on the top of our core tribe and mission.

3. UCA - What Are Your Customers' Aspirations
Unique Customer Aspirations is a metrics we developed as Marketing Director for Atlantic BT. UCA speaks to the transformation your content, product and service creates. Yes Curagami helps merchants make more money, but we also relieve the STRESS of not knowing what to do and why. We help merchants have confidence in their content. No one can build sustainable online community (everyone's master goal whether they know it or not) without being confident in their ability to create, share and curate content. Content is king online and the implications of that statement go far and wide. It's not enough to know your tribes shape you must know their CHARACTER too. Our tribe is STRESSED OVERWHELMED and WORRIED. Anything we do to relieve any of that makes our content sticky and sure to be shared.

4. Know Difference Between Content CREATION and CURATION
Being able to create content is important. We suggest our clients create about 10% of content from unique brand based strings. 90% of the content we want clients to share, discuss and riff off of comes from gurus, customers and THE OTHER. The other is anyone other than you and keeping tabs on your category information, knowing what matters most to your readers and why and understanding the need to tuck ego in back pocket and share competitive information is one of the hardest skills we teach. Web marketing is MOSTLY about THEM not YOU so knowing when you need to blog vs. when you need to comment is key.

5. Know Social Marketing Basics
I'm staying at The Blackwell Inn in Ohio while being treated at Ohio State's James Cancer Center. I've tweeted several positive comments @theBlackwell. Noneof those comments have been ReTweeted and they don't follow me.

ERROR.

My social following dwarfs theirs so breaking the FOLLOW BACK rule hurts 'em. By not picking up my @tweets they discourage such shares and lose the value of that communication (that they actually LISTEN and CARE). I think they do listen and care, but they don't have the skills to do so ONLINE. Before you create a website you need to know what's up in social media.

The Blackwell's lackof knowledge isn't fatal since they are located on Ohio State's campus and are the ONLY such hotel so located. They can SUCK at social media (for a bit) without pain. Doubtful your website, especially if it brand spanking new can afford such a deficit.

Since the master goal of your site is the creation of sustainable online community NOT understanding the implied contracts and un-stated ways social media works can be DEADLY.

Know those 5 things and we can begin to discuss wireframes, look and feel and visual marketing :). Marty

One More Thing - reason this stuff is so important, as my friend Frank Pollock would explain, is the web is a lie detecting amplifier. If you lie it will be shared with the world and known instantly or before, so don't lie. If you are CONFUSED, as many SMBs are, get STRAIGHT before you put crayon to paper and design a site or risk having your confusion being your main message.


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Social Proof in the User Experience

Social Proof in the User Experience | Expertiential Design | Scoop.it
People are guided by other people’s behavior, so we can represent the actions, beliefs, and advice of the crowd in a design to influence users.
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RETHINK Web Design: Unusual Web Navigations Inspire | AWWWARDS

RETHINK Web Design: Unusual Web Navigations Inspire | AWWWARDS | Expertiential Design | Scoop.it
Beautiful Unusual Navigation Designs for Inspiration. Selection of Awwwards websites with a strong presence of unusual navigation. An effective navigation design is crucial for a website

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Martin (Marty) Smith's curator insight, June 26, 2014 9:29 PM

Navigation feels old and moldy. There are few things MORE critical than navigation. We've moved from left nav sitting firmly in the "golden triangle" to horizontal top navigation.

Neither of these options inspire and both are feeling long in the tooth and stupid. The social / mobile web requires a RETHINK about navigation. Can we find ways to make very page a homepage?

Can navigation be more relevant and less middle of the road boring? Here are some navigation examples from AWWWARDS.com that don't solve the problem...yet. But the dialogue helps begin the process of reducing our dependency on static, boring, "has-been" ideas like left or horizontal nav.

Are you as surprised that navigation hasn't been on the "top changes" list for web design in 2014? Has to be on our 2015 list because every current option is BAD and getting worse.

BOUTELOUP Jean-Paul's curator insight, June 27, 2014 2:21 AM

Merci ! il est bon de repenser aussi le webdesign pour une nouvelle expérience utilisateur

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Web design trends for 2014 | Infographic + @ScentTrail Trend Predictions

Web design trends for 2014 | Infographic + @ScentTrail Trend Predictions | Expertiential Design | Scoop.it

What do we predict will be the web design trends in 2014? Here is an infographic with our predictions

Marty Note
Here are my thoughts on web design in 2014.

1. Code Free = Disagree, not in 2014, I have tried Webydo and it is as hard to master as code so why bother, until there is a tool that is EASIER than code we will continue to code.

2. More CMS based site - Agree and this is another way of saying more blogs acting like websites. Good idea to read my Websites vs. Blog post on Curatti.com earlier in the week to know how to keep the things that matter from a "website" as your blog fills both shoes: Websites vs. Blogs Which One Is Better and Why http://curatti.com/websites-vs-blogs/ .

3. Single Page Sites - Disagree - I GUESS you could have a robust enough social presence that a single page site would be fine, but you give up a lot and you are asking a single page to accomplish a lot. Google doesn't rank websites they rank web pages, so pagespread (# of pages in Google) can help build traffic via SEO (that is left of it anyway).

A single page website is only viable for strong mobile or social players and somewhere there has to be an engine generating NEW out into the world. If you use a single page, push NEW out and then wipe it clean that is simply CRAZY with the way traffic is parsed and how we gain authority today. Oprah could have a single page site, how an average website could achieve all that is needed with a single page is beyond me.

4. Interactive Infographics - Agree with this one. The Infographic has legs, or should say the idea of visualizing content has legs. The infographic is an expression of a larger movement - our desire to understand things FAST.

Other 2014 Web Design Trends I see include:

* Lean Design - This movement plays off of #4 and the strength of the marketing visualization movement. Creating more understanding faster is a trending trend.

* Social Net Tapestry - Website designs MUST be social and agnostic about social nets. Including Facebook, Twitter, GPlus, YouTube, Scoop.it, StumbleUpon and 10 more I can't think of right now in ways that make sharing easy, rewarding and not overwhelming is a trend no one has figured out all that well yet, but we will begin to see novel ideas that build on the social media  "widget" idea in 2014 (only much better let's hope).

* Content Curation - we must build websites in 2014 that are focused on KEY CONVERSATIONS and become agnostic about where those conversations happen. Own the conversation, own the traffic.

 

Curating content INTO a website (or blog) is an important trend no one has quite figured out yet either. Start with traditional ORM (Online Reputation Management) tools. Use ORM to crack some APIs so when something relevant happens to your company, brands or products out there in social media's north forty you

Know about it.Filter it into your content by having ways (filters) to attach curated content into existing themes. Gamify contributors so reward is generous, immediate and competitive.


* Appification of Everything - the Mobile Revolution is not about the phone. It is about redesigning our THINKING about how information creates interaction, engagement and conversion (so a small thing lol). Thinking of everything we do online as an app we will be improving is a very "Mobile First" way to think. Those who understand the "Appification" of everything will win BIG as the rest of the world catches up in 2014.

* Gamification - If your website design doesn't find ways to profile, reward and share (curate) content from contributors you will fall hopelessly behind in 2014. The social web is here, despite few understanding the breadth of that that means, and websites need to promote an ever increasing amount of User Generated Content (UGC). Best way to do that is by using game theory to create web design.

 


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Logic+Emotion: From Islands To Ecosystem: Connecting Social, Digital + Mobile

Logic+Emotion: From Islands To Ecosystem: Connecting Social, Digital + Mobile | Expertiential Design | Scoop.it
From Web And Desktop To Anytime, Anywhere. In the early stages of digital, businesses first dipped their toe on the Web by launching brochure like Websites which had to be located initially through a browser "URL" (WWW) followed quickly by...
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