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UX Design
The art of designing engaging and meaningful user experiences for customer development.
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Rescooped by Michael Allenberg from UXploration
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Revisiting Proto-Personas for Executive Alignment

Revisiting Proto-Personas for Executive Alignment | UX Design | Scoop.it

Design is an iterative progress, ideas might seem good on the surface but they can always be made simpler, better, and more effective. This collaborative exercise sets a great precedent for the rest of our engagement as we will present and iterate many more times as we design and develop meaningful experiences for our users that also perform for our clients.


Via Mario K. Sakata
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Rescooped by Michael Allenberg from UXploration
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5 Buying Behaviors of the Persona Buying Cycle « iMediaConnection Blog

5 Buying Behaviors of the Persona Buying Cycle « iMediaConnection Blog | UX Design | Scoop.it

B2B personas need to be researched, understood, and designed to meet robust goals and behaviors of buyers throughout the end-to-end buying cycle and brand experience.  In addition, personas need to be designed to enable as well as make more effective new practices, functions, and roles.


Via Mario K. Sakata
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Rescooped by Michael Allenberg from UXploration
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User stories don't help users: Introducing persona stories | ACM Interactions

User stories don't help users: Introducing persona stories | ACM Interactions | UX Design | Scoop.it

User stories are one of the most popular alternatives to traditional user requirement specifications. But despite their promising name, user stories are not about—and don’t necessarily help—users at all. In most cases, user stories are written about roles that users adopt and take no account of the needs and behaviors of real users.


Via Mario K. Sakata
Michael Allenberg's insight:

Quite possibly the most original and thought-provoking post in a while! Absolutely essential conceptual thinking from a unique perspective... Combining elements of Experience Design that are integral to the success of cross-disciplinary Agile teams, while retaining the spirit and velocity of Scrum!

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Esta Lessing, CBAP®'s curator insight, December 29, 2013 11:35 PM

Interesting differentiation between Agile based user stories, requirements specification and then personas. Well worth a read if you want to get familiar with Agile methodology based requirements management....

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Love, Hate, and Empathy: Why We Still Need Personas | UX Magazine

Love, Hate, and Empathy: Why We Still Need Personas | UX Magazine | UX Design | Scoop.it

 It’s time to reengage with empathetic work by making your users real, and letting their real voices be heard.


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Tom Van Looy's curator insight, March 1, 2013 3:56 AM

The difference between personas and BS personas and how to http://avoidbspersonas.com/