Expertiential Design
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Expertiential Design
The art of designing engaging and meaningful user experiences for customer development.
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Knowing These Mobile Screens Will Make Your Tiny Screen Designs Rock via Tubikstudio 

Knowing These Mobile Screens Will Make Your Tiny Screen Designs Rock via Tubikstudio  | Expertiential Design | Scoop.it

Rock Mobile Or It Rocks You

You want to be on the right side of the "mobile" revolution, but where is that exactly. This post shares critical information about screen size that will help your mobile design rock! 


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Martin (Marty) Smith's curator insight, June 29, 3:23 PM

Mobile design is more than small - it is confusingly so. This post shares the 15 mobile screen types and how to design for them. Can you afford NOT TO KNOW that? Answer: No :). Martin 

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Are you ready for Generation C via Mobile?

Are you ready for Generation C via Mobile? | Expertiential Design | Scoop.it

Brian solis-mobile-is-eating-the-world highlights the importance of adapting your business to a mobile first world...


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Eric_Determined / Eric Silverstein's curator insight, September 28, 2016 2:16 AM

"Mobile isn’t a strategy or technology; it’s a lifestyle!

 

This is Generation C—otherwise known as your iCustomer. This isn’t a generation defined by age, income, education, or other demographics. This is a group that’s defined by a digital, mobile, real-time, always-on lifestyle. And, they’re nothing like your traditional customers.

 

Because people don’t want to be sold or persuaded. They want to be informed, engaged, and empowered. So much so, that 73% of consumers say that regularly getting

useful information from a company is the most important attribute when selecting a brand.

 

Micro-moments - Doing so will help businesses win the hearts and minds of connected customers in every moment of truth across every device. On the other hand, missing or

ignoring these new moments means that brands will miss vital chances to connect.

 

It’s time to join Generation C and your iCustomers to rethink products, services, and experiences that are “born digital” and “born mobile” without legacy PC philosophies holding you back."

 

Are you ready for Generation C?

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Trends Over The Next 5 Years | Customer Experience

Trends Over The Next 5 Years | Customer Experience | Expertiential Design | Scoop.it

People often ask me where I see business going in the next five, 15, 20 years.


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Eric_Determined / Eric Silverstein's curator insight, June 21, 2016 2:40 AM

How will you elevate your customer experience to keep pace with these business trends?

2DiFore Marketing Solutions's curator insight, June 23, 2016 7:43 AM

How will your business change over the next 5 years? Did you know that the average attention span of a human being was 12 seconds, that's right! Begin making changes today to capture your market.

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The Top UX Predictions for 2016

The Top UX Predictions for 2016 | Expertiential Design | Scoop.it

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Eric_Determined / Eric Silverstein's curator insight, January 24, 2016 1:29 AM

Trends that will shape the experience design in 2016.


Thought leaders and contributors to UX Magazine share their expectations. A long list, but one recurring theme: "Easier for the Customer" 


- Adopting UX: The Challenge of Change – Scott Plewes,Macadamian


- Designing Anticipatory Experiences & Why Designers Need To Be Business Literate – Sarah DoodyUser Experience Design & Consulting

- The Future is Overrated – by Stefan Moritz, Veryday- Personalized Experience – Liraz MargalitClicktale- Touch First Design – Will HackerCars.com- Mobile enabled experiences – Sebastian SabounéHive- Up With Touch-Free, Down With Multipurpose – Q ManningRocksauce Studios- Customer Journey Analytics – Ania RodriguezKey Lime Interactive- Designing for Content and Seamless Experiences – Jaron RubensteinRubenstein Technology Group- The Evolution of User Interfaces – Rob Tannen, Intuitive- UX Will Go Multi-channel and Multi-device – Sergio NouvelContinuum- Incorporating Customer Data Easily into Personalized Experiences – Kevin O’ConnorUser Insight- UI Trumps UX (Unfortunately) – Steven Hoober4ourth Mobile- Consolidation of Apps and Merging Real and Virtual Communities – Mary BrodieGearmark- Subtle Interactions – Anders ArnqvistVeryday- Empowering Design – Nour Diab YunesFjord
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Gadget Trends That Will Change Our Lives - CES

Gadget Trends That Will Change Our Lives - CES | Expertiential Design | Scoop.it
The 2016 International Consumer Electronics Show kicked off, at least for the press, with an analysis of the trends that are driving the tech universe.

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CIM Academy's curator insight, January 6, 2016 8:20 AM

Which ones will impact you personally - or, more importantly, which have the potential to disrupt your business?

CIM Academy's curator insight, January 6, 2016 8:20 AM

Which will disrupt your business?

Guillermo Meza's curator insight, January 7, 2016 8:05 PM

Gadget Trends That Will Change Our Lives - CES

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List Thumbnails on Mobile: When to Use Them and Where to Place Them

Display (or don’t use) thumbnails for list items based on the images’ information content and differentiability at a small size.
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Digital Marketing Predictions for 2016

Digital Marketing Predictions for 2016 | Expertiential Design | Scoop.it
When your audience is able to see you, hear you, and connect with your message they form a sense of trust with your brand at a faster rate.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, November 28, 2015 3:11 AM

13 Digital Marketing Experts share their views on where you should focus your resources and attention for 2016.


One area clearly represented: Video


 Sue B Zimmerman clearly defines the advantage: "When your audience is able to see you, hear you, and connect with your message, they form a sense of trust with your brand at a faster rate".


Make sure you have a clear strategy, and develop content that fits the format and platform your customers will expect.


I like Ian Cleary's focus: PRISM


P for People

R for Relationship

I for Inbound

S for Subscribers & Social targeting

M for Monetization


What other trends are you anticipating for 2016?

When your audience is able to see you, hear you, and connect with your message they form a sense of trust with your brand at a faster rate. - See more at: http://www.socialmediatoday.com/social-business/13-digital-marketing-experts-make-bold-predictions-2016#sthash.V7kfdxmv.dpuf
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Smartwatch UX Design - The Top Considerations

Smartwatch UX Design - The Top Considerations | Expertiential Design | Scoop.it
Smartwatch UX design deserves its own area of considerations because of the hardware, software, functionality as well as small screen size of smartwatches
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The Customer Gap - Future Of Customer Interactions

Marketing is moving from a market creation tool to a customer interface tool. This means: Taking ownership of the customer in the company and implementing this…

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Eric_Determined / Eric Silverstein's curator insight, July 3, 2015 4:31 PM

Lessons from brands such as BMW, 7-Eleven and others, remind everyone the importance of engaging your customers, in order to keep pace with not only their interest and desires, but also what is impacting them in their lives, new technologies, etc...


Share your experience of a brand that has evolved, creates engaging experiences, then share one that has failed you over time.

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Accordions on Mobile

Accordions on Mobile | Expertiential Design | Scoop.it
Accordions conserve space on mobile but they can also cause disorientation and too much scrolling. Easy design fixes improve the usability of these UI elements.

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Thinking Like An App Designer

Thinking Like An App Designer | Expertiential Design | Scoop.it
There’s more to designing mobile apps than meets the eye. The task requires a deep knowledge of devices, and it often me…
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Romain MAZUIR's curator insight, June 1, 2015 3:06 PM

Thinking Like An App Designer #UX #H2MWP

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How Simple Questions Lead to Great Innovations

How Simple Questions Lead to Great Innovations | Expertiential Design | Scoop.it
There is a myth that successful companies begin with grandiose ambitions. The implication is that entrepreneurs should start with megalomaniac goals in order to succeed. To the contrary, my observation is that great companies began by wondering about simple things, and this leads to asking simple questions that beget companies:
Therefore, what? This question arises when you spot or predict a trend and wonder about its consequences. It works like this: “Everyone will have a smartphone with a came

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Eric_Determined / Eric Silverstein's curator insight, April 22, 2015 12:48 PM

If you had to come up with one keyword when it comes to #innovation, what would you use?


I would start with #Simplicity, share yours.


Sir Richard Branson: “Complexity is your enemy. Any fool can make something complicated. It is hard to keep things simple.”


#CX  In a #Mobile First world, continuous opportunities for improvement.

ProPM Canada's curator insight, April 28, 2015 10:47 AM

Hands-free, integrated car stereos, smart thermostats,...all responses to a need that were simple and logical.

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Why Simplicity May Be the Secret to #Brand Success

Why Simplicity May Be the Secret to #Brand Success | Expertiential Design | Scoop.it
We live in an era of boundless choices, rapid innovation, and all-important peer recommendations.

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Eric_Determined / Eric Silverstein's curator insight, March 31, 2015 2:49 AM

As Richard Branson said: "Complexity is your enemy! Any fool can make something complicated. It is hard to make something simple".


As #Mobile becomes the most personal channel for many of your customers, and Margaret highlights the importance of peer recommendations, how are you making it easier for your customers to #engage?

Patrick Findlay's curator insight, March 31, 2015 4:15 AM

Keep it simple, that's the name of the game.

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In-App Gestures And Mobile App User Experience

In-App Gestures And Mobile App User Experience | Expertiential Design | Scoop.it
The rise of touch and gesture-driven devices has dramatically changed the way we think about interaction. Gestures are more than merely entertaining, they are very useful and feel familiar. Today, the success of a mobile app significantly depends on how well gestures are implemented into the user experience.
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15 technologies that will help you become more customer obsessed over the next 5 years

15 technologies that will help you become more customer obsessed over the next 5 years | Expertiential Design | Scoop.it
Marketers need to say goodbye to campaigns, say hello to AI-driven conversations with customers New report on emerging tech in nex

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, September 20, 2016 1:01 AM

It starts and ends with your customers.

 

The better you understand where they are coming from, their interest, their passion, where they are in their journey with your brand, the easier it will be for you to build a trusted relationship, deliver value and satisfaction at the right time, on the right device/platform/channel, wherever they may be.

 

Businesses need to remain agile, in order to stay relevant to their customers. What are your thoughts on these technologies?

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Don’t design for Mobile, design for Mobility!

Don’t design for Mobile, design for Mobility! | Expertiential Design | Scoop.it
Just when we were starting to get used to the tools, frameworks and methodologies needed to design good mobile apps, we find the device landscape is changing

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Eric_Determined / Eric Silverstein's curator insight, February 13, 2016 1:15 AM

"MOBILITY IS ABOUT THE CONTEXT, NOT THE DEVICE

 

We want to know better the context of our users in order to better satisfy their needs. Obtaining information from them is just the first half of a transaction: users give us information in exchange for value obtained from that information. The way we give back said value to users is by responding.

 

Embracing mobility forces us to think much harder about our users’ environment and try to serve them better by establishing a richer, smarter communication.

 

Increased mobility means that the environment is less and less predictable. If the environment for a web user in the 90’s was a desk, a chair and a room, now it can be anywhere, anytime."


Great insight shared by Sergio Nouvel 



Mike Donahue's curator insight, February 25, 2016 8:38 AM

The title alone is a great clue about how UX and design need to shift mindset. Lot's of good information in here. I like how Sergio seeks to redefine responsive and keep a sharp focus on context. Good stuff.

ismokuhanen's curator insight, March 22, 2016 8:13 PM

"MOBILITY IS ABOUT THE CONTEXT, NOT THE DEVICE

 

We want to know better the context of our users in order to better satisfy their needs. Obtaining information from them is just the first half of a transaction: users give us information in exchange for value obtained from that information. The way we give back said value to users is by responding.

 

Embracing mobility forces us to think much harder about our users’ environment and try to serve them better by establishing a richer, smarter communication.

 

Increased mobility means that the environment is less and less predictable. If the environment for a web user in the 90’s was a desk, a chair and a room, now it can be anywhere, anytime."


Great insight shared by Sergio Nouvel 



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Mapping a Mobile App User's Journey

Mapping a Mobile App User's Journey | Expertiential Design | Scoop.it
Mobile - Check out these stats to better understand mobile users' behavior and to establish a strong path to conversion.

Via Eric_Determined / Eric Silverstein
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Bérénice Poircuitte's curator insight, January 7, 2016 3:08 AM

How are you engaging your users, and rewarding their social activities to drive new mobile app downloads?


"Remember, the biggest ROI is not about how sleek your app is, it is about how you engage with the user"

elearning at eCampus ULg's curator insight, January 10, 2016 5:05 AM

Nice mapping on Mobile usage

Cotton's curator insight, January 16, 2016 12:12 AM
Very cool info graphic.
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What The Best Brands Will Do in 2016!

What The Best Brands Will Do in 2016! | Expertiential Design | Scoop.it

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Eric_Determined / Eric Silverstein's curator insight, January 4, 2016 1:34 AM

What will you implement from the lessons shared by Andreas von der Heydt?


It's important for leaders to understand these new challenges and opportunities, then adapt their organization to better anticipate the demands and expectations of their customers, while empowering their employees with greater tools that will simplify their communication and service/product capabilities.


The more agile your organization becomes, the more responsive you can be to your customers.


Wishing everyone a safe and successful 2016!

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Misused mobile UX patterns

Misused mobile UX patterns | Expertiential Design | Scoop.it
If you are an experienced designer, you probably agree that being inspired by others is not stealing in UI design. It’s …
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Romain MAZUIR's curator insight, December 7, 2015 3:21 PM

Misused mobile UX patterns #H2MWP

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Customer Experience Trends for 2016

Customer Experience Trends for 2016 | Expertiential Design | Scoop.it

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, November 19, 2015 3:02 PM

The Customer Experience trends for 2016 are:

1 – Self-Serve Help Will Be The First Choice

2 – Reliance on Community Forums

3 – Consumers Find Social Media Posts Get Speedy Responses

4 – Multi-Channel Servicing Will Continue To Increase

5 – Predictive and Personalized Technology Is Required For A Good Customer Experience

6 – Voice Recognition Is On The Rise

7- Wearable Technology is Not Just Costume Jewelry

8- Video Chat For Pre-Sales Support Will Increase

9 – Apps for All

10- Even Faster is the Latest Innovation in Customer Response

11 – Incorporating Social Responsibility is Part of the New Norm Business Model

12 – Protecting Customer Information is Paramount

13- The Entire Household Is Included In The Customer Service Family

14 – Customers Demand an Authentic Response

15 – The Leveraging of Human Emotions

16 – The New Era of The Endangered Customer


"Creating the quintessential customer experience is the differentiator between your company and your competitor.  Remember that understanding how the customer feels is just as important as what they are saying."


Would you add anything to the list above?

Frederico Neiva's curator insight, November 24, 2015 8:30 AM

The Customer Experience trends for 2016 are:

1 – Self-Serve Help Will Be The First Choice

2 – Reliance on Community Forums

3 – Consumers Find Social Media Posts Get Speedy Responses

4 – Multi-Channel Servicing Will Continue To Increase

5 – Predictive and Personalized Technology Is Required For A Good Customer Experience

6 – Voice Recognition Is On The Rise

7- Wearable Technology is Not Just Costume Jewelry

8- Video Chat For Pre-Sales Support Will Increase

9 – Apps for All

10- Even Faster is the Latest Innovation in Customer Response

11 – Incorporating Social Responsibility is Part of the New Norm Business Model

12 – Protecting Customer Information is Paramount

13- The Entire Household Is Included In The Customer Service Family

14 – Customers Demand an Authentic Response

15 – The Leveraging of Human Emotions

16 – The New Era of The Endangered Customer

MONICA LOPEZ SIEBEN's curator insight, November 30, 2015 6:05 AM

Las tendencias mmás relevantes en la experiencia del consumidor

 

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Embracing the rise of the technical CMO

Embracing the rise of the technical CMO | Expertiential Design | Scoop.it
Marketing is becoming one of the most technically complex functions in business today. So it comes as no surprise the requirements for the role of the CMO are evolving. Being “tech savvy” is no longer enough. The understanding of difficult marketing functions must be part of the CMO’s DNA. Creativity is vital too – but the best CMO’s embody a fusion of artistry and digital mastery.

Redefining the role of the CMO

It’s time to redefine the role of the CMO! The next generation should blur ...

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, July 21, 2015 7:40 PM


Do you agree that standing still in today's environment will leave you in the dust of your forward thinking competitors?


Key areas addressed:

- Combine creativity and technology

- Understand data

- Company cohesion

- Multiple customer strategies


Gartner predicts that by 2017, CMOs will spend more on IT than CIOs. 67% of marketing departments plan to increase their spending on technology-related activities over the next two years. Gartner goes as far as redefining the title of the CMO to a Chief Marketing Technologist. Gartner claims the CMT’s role is to align marketing technology with business goals.


A technical CMO needs to filter the brand ethos into all departments, and right through the customer journey.


As Corrine Sklar, CMO @Bluewolf said, ‘Tomorrow’s CMOs are harnessing all available data across digital silos, giving their customers the intimacy they require and maximising each interaction.’


The new generation of CMO's must understand that all data is not created equal. From experience they know which indicators move the needle. Not all numbers matter.


The technical CMO will test which methods are most effective and then build strategies to improve on failures. #Omnichannel is the Holy Grail, where a brand can fluently communicate with customers across a host of devices and platforms.


The CMO is under more pressure than ever before to make brand-changing decisions and be the flag bearer for a brand’s technical revolution. The industry must embrace artistry and digital creativeness, and welcome the rise of the technical CMO.

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App engagement is the new customer experience!

App engagement is the new customer experience! | Expertiential Design | Scoop.it
So what's new? Mobile marketing automation.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, June 23, 2015 7:54 PM

"In 2014 - 1 trillion push notifications were sent! But with turn-off rates approaching 60 percent, developers are having to dig deeper to reach users who already have their apps.


The challenge, of course, is that #app developers are continually pushing two heavy boulders up the mountain of mobile success: user acquisition and #mobile #engagement.


Get users and you have a shot at engaging them. Engage them and you have a shot at monetizing them. Monetize them, and you might be the new king of the new hill.


The reality is that as a result of our massive and rapid shift to mobile as the default way of interacting with the world, understanding and engaging customers via mobile is rapidly becoming the forefront of #customer #experience for both tiny mobile-only startups and massive 100-year-old enterprises — more so than email, phone, or in-person experiences."


How about the power of #social #media - not only can it drive engagement, but also facilitate new users, do you agree?


[url=/u/2435257 x-already-notified=1]SNAPCIOUS[/url] we enabled existing branded apps to automatically become social across 10 social and messaging networks leveraging visual #gamification.

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Customer Experience Needs Vision

Customer Experience Needs Vision | Expertiential Design | Scoop.it
The challenge for organizations is to provide a customer experience that matches expectations in every channel and keeps customers coming back.

Via Eric_Determined / Eric Silverstein
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Joe Cardilino's curator insight, June 4, 2015 1:26 PM

Right, how many people on the team can deliver on the promise so elegantly painted by the media technologists with beautiful graphics, box stock and replicated with today's interfaces???  It's always about us though... 

 

#iknojo

Sue Walsh's curator insight, June 4, 2015 7:48 PM

Love this simple diagram. It always amazes me that when an organisation becomes inward thinking and thinks it know best, product information is confusing and complex ... and does not meet customer needs/expectations/desires.

Romain MAZUIR's curator insight, June 10, 2015 5:34 PM

CX mantra ? #H2MWP

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Why Bad Customer Experiences Happen - #Infographic

Why Bad Customer Experiences Happen - #Infographic | Expertiential Design | Scoop.it
It’s inevitable that customer service experiences will sometimes fail. No organization is immune from bad customer service happening at point in time. Fact of the matter is that customer service is an intensely human experience subject to humanity’s faults and shortcomings.

Via Eric_Determined / Eric Silverstein
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Darcy Bevelacqua's curator insight, May 19, 2015 9:37 AM

A great customer experience is dependent on understanding the customer needs and responding quickly to solve problems. Every organization has some bad customer experiences -take care of them and customers will forgive you and stay around. 

Maurice Couture's curator insight, May 19, 2015 10:12 AM

Ces résultats démontrent encore une fois l'importance d'un bon service à la clientèle, notamment de répondre bien et rapidement aux demandes des clients. Les avis en ligne sont de plus importants et les avis les plus longs sont associées à des clients insatisfaits. 

Sun Social SEO's curator insight, May 22, 2015 8:56 AM

Online reviews are one of the "Four Pillars" of digital presence.

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Gamification harnesses the power of games to motivate

Gamification harnesses the power of games to motivate | Expertiential Design | Scoop.it
Gamification works because our responses to games are deeply hard-wired into our psychology. Game design techniques can activate our innate desires to recognize patterns, solve puzzles, master challenges, collaborate with others, and be in the drivers’ seat when experiencing the world around us. They can also create a safe space for experimentation and learning

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Jonathan Wade's curator insight, April 14, 2015 1:32 PM

So, can we use our tendencies and appeal them in order to make ourselves better?  If so, where are the ethical boundaries?

David W. Deeds's curator insight, April 19, 2015 9:09 AM

¨We´re hardwired¨...I like that. ;)

Alfonso Gonzalez's curator insight, August 6, 2015 4:48 PM

With every company looking for better ways to engage their employees and their customers, don't forget to make it fun too, do you agree?

 

Kevin Werbach @Wharton shares great insight from his #gamification study & book.

 

We added #social #engagement @SNAPCIOUS , in order to add a critical component to game success.