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UX Design
The art of designing engaging and meaningful user experiences for customer development.
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Rescooped by Michael Allenberg from Design Revolution
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Time To Go Pageless? 8 Reasons Why Pageless Design is Future of Web Design

Time To Go Pageless? 8 Reasons Why Pageless Design is Future of Web Design | UX Design | Scoop.it

Pageless design frees websites from the outdated conventions of print design and fully utilizes the digital platform they’re built on. 

8 Compelling Reasons Why "Pageless' Web Design Wins (in the end):

 

* Tells a better story.

* Easier to "digest" or understand what to do.

* Emotionally more powerful.

* Higher Conversion Rates!!!
* Makes updating faster & easier.

* Lowers BOUNCE & encourages sharing.

* Looks great on all devices (mobile included).

* Lower cost to develop.

Marty Note
I confess to not being in love with the "infinite scroll" just yet. One modification we worked out for @Curagami, our Startup Factory funded startup, is to include a Call-To-Action at the top & Bottom.

CTAs help prepare the scroll. Remember "open book" tests? Putting a CTA on top of a waterfall of content helps prep a visitors mind. It "opens the book" for them. With this many impressive benefits I'm going to have to figure out how to start loving "pageless" design (lol).

I bet there are 5 (or so) similar modifications we can make to help us know how to create the paths and conversion we want by going "pageless".  


Via Martin (Marty) Smith
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Jakarta Web Developer's curator insight, July 9, 11:16 PM

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Rescooped by Michael Allenberg from A design journey
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Mobile innovation: Where we're going next | Smartphones Unlocked

Mobile innovation: Where we're going next | Smartphones Unlocked | UX Design | Scoop.it

Via Hannes
Michael Allenberg's insight:

Get ready for a very interesting future!

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Hannes's curator insight, April 25, 2013 2:54 PM

A smartphone today is so much more than just "smart phone", it's a mobile accesspoint to our digital presence where we can communicate cross media, discover new knowledge about interesting subjects, get support for hard decisions, seek guidance when we are lost and find entertainment when we are bored. Our phones are like transformers, they look like something we used to have for making simple voice based calls, but when you touch the screen it turns out to be fully packed with advanced technology. And it's not over, soon sensors will be stabilized, mobile experiences will be more context aware and customized to the environment, gestures and speech will become natural ways to interact and all our devices will be interconnected in Internet of things.