Expertiential Design
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Expertiential Design
The art of designing engaging and meaningful user experiences for customer development.
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Understanding the Emotional Response

Understanding the Emotional Response | Expertiential Design | Scoop.it
Identify the needs that drive emotional responses—and how to turn them into productive discussions.

Via Mario K. Sakata
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Romain MAZUIR's curator insight, June 26, 2015 2:43 AM

Understanding the Emotional Response #H2MWP

Rescooped by Michael Allenberg from UXploration
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Emotion in Marketing: How Our Brains Decide What's Shareable

Emotion in Marketing: How Our Brains Decide What's Shareable | Expertiential Design | Scoop.it
Let's take a closer look at how emotions form in the brain and the ways they motivate us to surprising actions.

Via Mario K. Sakata
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Rescooped by Michael Allenberg from UXploration
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The Science of Happy Design

The Science of Happy Design | Expertiential Design | Scoop.it
There's plenty of research on ways that technology negatively impacts our lives, yet very little on how design - an integral part of that technology - might positively impact us. Pamela Pavliscak, a speaker at the upcoming conference Madison + UX, shares a research project that shows how a positive design can benefit our overall happiness.

Via Mario K. Sakata
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5 Ways How Whitespace Affects The User Experience

5 Ways How Whitespace Affects The User Experience | Expertiential Design | Scoop.it

Whitespace is becoming an increasingly popular design element for websites. The termwas originally coined in print design and describes “the absence of text and graphics”. At the same time, whitespace is more than an empty space. It’s also “the overall airiness or density of the page including space between lines of type (leading), text offset around graphics, size of margins, and heaviness or lightness of the fonts”.


Via Mario K. Sakata
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Jean-Luc Le Moal's curator insight, August 30, 2013 5:28 AM

Un article sur le très connu "blanc tournant" des designers