Expertiential Design
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Expertiential Design
The art of designing engaging and meaningful user experiences for customer development.
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Rescooped by Michael Allenberg from Design Revolution
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5 Simple Rules To Know Your Site's Navigational Taxonomy via @Curagami

5 Simple Rules To Know Your Site's Navigational Taxonomy via @Curagami | Expertiential Design | Scoop.it

Knowing your website's navigational taxonomy can mean the difference between millions in traffic and money. Here are 5 Simple Navigational Taxonomy Rules.

* It's About THEM not YOU.
* Create A Commons.
* It's FREE and EASY.

* Srart with Brands & Work OUT.

* Find Engagement & Work IN.

Easy to follow rules so your site's nav WINS traffic, hearts, minds, SEO and loyalty needed to be around for a bit.


Via Martin (Marty) Smith
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Rescooped by Michael Allenberg from Design Revolution
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20 Long Form Content Examples with Great UX Design Inspire & Help With the "#newseo"

20 Long Form Content Examples with Great UX Design Inspire & Help With the "#newseo" | Expertiential Design | Scoop.it
Here’s a fun fact: Over the last 10 years, our attention spans have decreased from 12 minutes to 5 minutes. Our ability (and our desire) to read lots of c

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, June 9, 2014 3:12 PM

My favorite is the NYT's Home and Garden in depth look at 4 square blocks in Philly. Great content daisy chained well so it never overwhelms and keeps readers moving. Great use of anchor links (from the sidebar) makes the piece feel more interactive than it really is. 

Long form content has many #newseo benefits. The more engagement your content creates the greater chances for conversion. Web heuristic measures such as time on site, pages viewed and returning visitors help with the "new seo" too.


Steal some of these easy tricks from NYT and make your content feel more interactive than it is and read faster and more fun so your metrics go up and readers love you enough to become buyers or subscribers.  

Rescooped by Michael Allenberg from Design Revolution
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Time To Go Pageless? 8 Reasons Why Pageless Design is Future of Web Design

Time To Go Pageless? 8 Reasons Why Pageless Design is Future of Web Design | Expertiential Design | Scoop.it

Pageless design frees websites from the outdated conventions of print design and fully utilizes the digital platform they’re built on. 

8 Compelling Reasons Why "Pageless' Web Design Wins (in the end):

 

* Tells a better story.

* Easier to "digest" or understand what to do.

* Emotionally more powerful.

* Higher Conversion Rates!!!
* Makes updating faster & easier.

* Lowers BOUNCE & encourages sharing.

* Looks great on all devices (mobile included).

* Lower cost to develop.

Marty Note
I confess to not being in love with the "infinite scroll" just yet. One modification we worked out for @Curagami, our Startup Factory funded startup, is to include a Call-To-Action at the top & Bottom.

CTAs help prepare the scroll. Remember "open book" tests? Putting a CTA on top of a waterfall of content helps prep a visitors mind. It "opens the book" for them. With this many impressive benefits I'm going to have to figure out how to start loving "pageless" design (lol).

I bet there are 5 (or so) similar modifications we can make to help us know how to create the paths and conversion we want by going "pageless".  


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Rescooped by Michael Allenberg from Design Revolution
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Web design trends for 2014 | Infographic + @ScentTrail Trend Predictions

Web design trends for 2014 | Infographic + @ScentTrail Trend Predictions | Expertiential Design | Scoop.it

What do we predict will be the web design trends in 2014? Here is an infographic with our predictions

Marty Note
Here are my thoughts on web design in 2014.

1. Code Free = Disagree, not in 2014, I have tried Webydo and it is as hard to master as code so why bother, until there is a tool that is EASIER than code we will continue to code.

2. More CMS based site - Agree and this is another way of saying more blogs acting like websites. Good idea to read my Websites vs. Blog post on Curatti.com earlier in the week to know how to keep the things that matter from a "website" as your blog fills both shoes: Websites vs. Blogs Which One Is Better and Why http://curatti.com/websites-vs-blogs/ .

3. Single Page Sites - Disagree - I GUESS you could have a robust enough social presence that a single page site would be fine, but you give up a lot and you are asking a single page to accomplish a lot. Google doesn't rank websites they rank web pages, so pagespread (# of pages in Google) can help build traffic via SEO (that is left of it anyway).

A single page website is only viable for strong mobile or social players and somewhere there has to be an engine generating NEW out into the world. If you use a single page, push NEW out and then wipe it clean that is simply CRAZY with the way traffic is parsed and how we gain authority today. Oprah could have a single page site, how an average website could achieve all that is needed with a single page is beyond me.

4. Interactive Infographics - Agree with this one. The Infographic has legs, or should say the idea of visualizing content has legs. The infographic is an expression of a larger movement - our desire to understand things FAST.

Other 2014 Web Design Trends I see include:

* Lean Design - This movement plays off of #4 and the strength of the marketing visualization movement. Creating more understanding faster is a trending trend.

* Social Net Tapestry - Website designs MUST be social and agnostic about social nets. Including Facebook, Twitter, GPlus, YouTube, Scoop.it, StumbleUpon and 10 more I can't think of right now in ways that make sharing easy, rewarding and not overwhelming is a trend no one has figured out all that well yet, but we will begin to see novel ideas that build on the social media  "widget" idea in 2014 (only much better let's hope).

* Content Curation - we must build websites in 2014 that are focused on KEY CONVERSATIONS and become agnostic about where those conversations happen. Own the conversation, own the traffic.

 

Curating content INTO a website (or blog) is an important trend no one has quite figured out yet either. Start with traditional ORM (Online Reputation Management) tools. Use ORM to crack some APIs so when something relevant happens to your company, brands or products out there in social media's north forty you

Know about it.Filter it into your content by having ways (filters) to attach curated content into existing themes. Gamify contributors so reward is generous, immediate and competitive.


* Appification of Everything - the Mobile Revolution is not about the phone. It is about redesigning our THINKING about how information creates interaction, engagement and conversion (so a small thing lol). Thinking of everything we do online as an app we will be improving is a very "Mobile First" way to think. Those who understand the "Appification" of everything will win BIG as the rest of the world catches up in 2014.

* Gamification - If your website design doesn't find ways to profile, reward and share (curate) content from contributors you will fall hopelessly behind in 2014. The social web is here, despite few understanding the breadth of that that means, and websites need to promote an ever increasing amount of User Generated Content (UGC). Best way to do that is by using game theory to create web design.

 


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