Marketing is becoming one of the most technically complex functions in business today. So it comes as no surprise the requirements for the role of the CMO are evolving. Being “tech savvy” is no longer enough. The understanding of difficult marketing functions must be part of the CMO’s DNA. Creativity is vital too – but the best CMO’s embody a fusion of artistry and digital mastery.
Redefining the role of the CMO
It’s time to redefine the role of the CMO! The next generation should blur ...
Via Eric_Determined / Eric Silverstein