Expertiential Design
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Expertiential Design
The art of designing engaging and meaningful user experiences for customer development.
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Rescooped by Michael Allenberg from New Customer - Passenger Experience
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Does #Mobile Payments play a critical role to Mobile #Customer #Journeys?

Does #Mobile Payments play a critical role to Mobile #Customer #Journeys? | Expertiential Design | Scoop.it
On Tuesday, Apple held a special event out in Cupertino where they made major announcements and unveiled the latest additions to their product line for the 2014 holiday season. As Jason Bateman put it: Is there a better day in … Continued

Via Eric_Determined / Eric Silverstein
Michael Allenberg's insight:

The future of #integratedExperiences.

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Eric_Determined / Eric Silverstein's curator insight, September 17, 2014 2:47 PM

Do you agree with  Apple CEO Tim Cook statement?  


"Most people that have worked on [mobile payments] have started by focusing on creating a business model that was centered around their self-interest instead of focusing on the user experience."


@Googlewallet focused on the customer too, but did not win over merchants, which impacts the overall user experience.


Will you be using #ApplePay?

Rescooped by Michael Allenberg from New Customer - Passenger Experience
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The Big Difference Between Good And Bad #Mobile Shopping...

The Big Difference Between Good And Bad #Mobile Shopping... | Expertiential Design | Scoop.it
A small number of companies really get mobile shopping and what sets them apart from their competitors is the choice of operating system, Apple v Android. No prizes for guessing which one comes out on top but what about the margins?

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, January 9, 2014 3:48 PM

Mobile is playing a critical role for brands looking to enhance their #customer #experience and improve their bottom line!


"App developers need to be more creative in devising apps that are more customized. There is no point assuming that average users will graduate to advanced users unless Apps become better focused on narrower channels of need."


Now as to why IOS results are stronger than Android, is it:


Because Apple’s overall lead in user-experience?


Because Apple users are more affluent?


Share your thoughts.