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UX Design
The art of designing engaging and meaningful user experiences for customer development.
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Choosing the Right Metrics for User Experience

Choosing the Right Metrics for User Experience | UX Design | Scoop.it

Metrics are the signals that show whether your UX strategy is working. Using metrics is key to tracking changes over time….


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Define Micro Conversions to Measure Incremental UX Improvements

Define Micro Conversions to Measure Incremental UX Improvements | UX Design | Scoop.it
Not every design and content change generates immediate or significant increases in conversion rates, but they may affect conversion rates in the long run.

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Mario K. Sakata's curator insight, March 12, 2014 9:11 PM
Conversion Is King.
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The Art of the OKR

The Art of the OKR | UX Design | Scoop.it

OKR stands for Objectives and Key Results. The form of the OKR has been more or less standardized. The Objective is qualitative, and the KR’s (most often three) are quantitative. They are used to focus a group or individual around a bold goal. The objective sets a goal for a set period of time, usually a quarter. The key results tell you if the objective has been met by the end of the time.


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Designing Better Experiences Through Data | UX Magazine

Designing Better Experiences Through Data | UX Magazine | UX Design | Scoop.it

The data design challenge can be a complicated one for many businesses, especially when there is a sea of possible variables, approaches, and APIs. However, it's important service creators have clear principles on how they communicate with data even before any designing begins.


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Mario K. Sakata's curator insight, April 9, 2013 6:40 PM

Data is one of our friends!

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Choosing the Right Metrics for User Experience

Choosing the Right Metrics for User Experience | UX Design | Scoop.it
Metrics are the signals that show whether your UX strategy is working. Using metrics is key to tracking changes over time….
Via Mario K. Sakata
more...
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Rescooped by Michael Allenberg from UXploration
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Essential Analytics Reports for UX Strategists

Essential Analytics Reports for UX Strategists | UX Design | Scoop.it
A cheat sheet featuring 5 Google Analytics reports that can help answer popular user experience design questions when configured properly.

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Newz Duniya's curator insight, February 3, 2014 12:04 PM

nice information, thanks for sharing.

Hans's curator insight, February 8, 2014 9:25 AM

Today the web is drowened in content and users are flooded by impression. Consequently it's a real challenge to stand out, attract and convert users. So how can we make sure that our design decisions result in desired outcomes? Luckily web sites are dynamic creatures that can easily be changed in order to satisfy the users - if we just know where the problems are. Gathering, interpreting and understanding how to use analytic data is one way to identify areas of improvement and point designers in the right direction.

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Don't Listen to Users, Sample Their Experience

Uncovering user needs is one of the most challenging aspects of product development. Oh-so-many organizations develop beautiful products and services nobody needs.…

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