When it comes to marketing strategy, videos are powerful. How powerful? On Facebook, for example, videos are shared 12 times more than non-video posts. And let’s not forget YouTube, the second largest search engine in the world (after Google, of course). The ability of videos to increase user engagement is unsurpassed.
According to YouTube’s statistics page, they get over 800 million unique visitors each month, users view more than 4 billion hours of video each month and upload 72 hours of video every minute. That’s a lot of potential for your video....
The rise of personalized data is poised to be a hot topic as companies seek to deliver real benefits from the information gathered on consumers. The challenge for designers lies in finding a way to reduce the complexity posed by such vast amounts of data and give data a human shape.
As web sites and web applications become increasingly modular in their construction, Designers run the risk of creating applications that consist of an endless, near random, stack of modules. This situation is common to many ecommerce experiences. Because it is widely accepted that users "will scroll," there seems to be a willingness to stack modules on top of modules, endlessly, with no sense of hierarchy, or logical narrative.
Dave Mamet tells us that story is what happens to the protagonist in pursuit of a goal.
Storytelling is all around us and is becoming more and more imbedded in the guts of our technology. We know storytelling is critical in software User Design (UX) and now we see it popping up in Information Archictecture (IA) -- a vital piece in website design and branding.
You need to know about this in order to have a fully functioning website and an effective brand.
I am not a geek but this Slideshare presentation made totally perfect sense to me! Be willing to continue to expand your horizons for story applications . . .
Technology and the Internet can be used in many different ways, and you can benefit a lot if you learn how to use them wisely. You won’t realize the full potential of the Internet and your gadgets until you start using tools that will enhance your learning and authoring potential. There are many tools that can be used for that purpose, but we chose the best 10 of them for educational writers, which you should start using as soon as possible.
How to build a great user experience design portfolio and tell stories that get you hired. By Troy Parke and Patrick Neeman, presented at the Seattle Information Architecture & User Experience Meetup December 10, 2013.
A way to map out the framework of a story that lets you decide how to incorporate your story elements into a structure. The goal is to quickly visualize the material that will go into the story and identify how they fit into a series of clear, compelling scenes.
- Start with the story fragments, or short anecdotes, collected in your UX research.
- Select a few, and identify the activity, context, emotion, images and specific story elements for each anecdote.
- Map the anecdotes onto a story structure like the hero's journey, in a quick whiteboard sketch, or a structured matrix.
- Identify the scenes or sections of the story, with one anecdote in each.
Even though this post is almost a year old, the great information it contains is evergreen. Here Smashing Magazine author Francisco Inchauste shares the ins-and-outs of storytelling for designing software and applications.
Whoa, you say -- I'm not a geek! Well, for all those non-techie biz people out there, here's terrific primer on how to use stories/narratives for understanding your customers, building your products/services to meet their needs, and designing your branding.
As this author says, "In this article we’ll explore how user experience professionals and designers are using storytelling to create compelling experiences that build human connections."
He then explores the story arc, how the brain processes an experience, discusess defining the user & user-centered goals, and then shares a process map that you can adapt to your specific business.
These are great insights and tips to get us all ready for our business innovations and customer connections in 2012.
"One of the biggest flubs that product teams make is confusing designs that look great with designs that actually work well. It’s a simple mistake, but it can have grave consequences: If your product doesn’t work well, no one will even care how it looks, after all.
The best way I’ve found to get around this confusion is a technique called story-centered design. The idea is to create a series of narrative use-cases for your product that illustrate every step in the user’s journey through it. I’ve used this technique with dozens of startups and it always helps teams move past the surface visual details to make better decisions on what really matters: how their product finally works."
"Storytelling has quickly become one of the most talked about topics in user experience and beyond—to the point that it’s almost cliché. Most of the ideas presented around storytelling are focused on simple reasons why storytelling is important and some marginal tips for telling a better story. The problem there is that we’re a step ahead of ourselves."
Whenever UX Magazine writes an article about storytelling I read it -- because they are usually sooooo good! And here's another one just for you.
UX Magazine is for geeks who are into User Experience design when developing software. UX design is all about using stories to create more user-friendly tech products. Way cool. I love working with engineers and how open they are to stories.
Anyway, this article is a must-read because it focuses our attention on where anyone working with stories needs to go first. As the author Sarah Doody says, "We’ve gone straight to how to tell the story of an experience or a product and skipped over the crucial element of why we’re telling these stories in the first place."
She continues: "But, if we truly want to make great experiences and products for people, we need to stop focusing on competing and start focusing on creating—creating products that are extensions of our own personal stories. . . you first must be the consumer. What you create must stem from your own personal story. You must live and breath for the experience, product, or business you are creating."
You tell 'em Sarah! She cites Steve Jobs, Jack Dorsey, and Mark Zuckerberg as examples of business leaders able to do this. And Sarah shares other stories to make her point.
She then poses a series of questions at the end of the article to help us focus on our 'why', our personal stories, and meeting the needs of customers.
And don't forget to read the comments at the end of Sarah's blog post. Along with the other article today from Thaler Pekar (Why Stories Matter), we have a wealth of insights to make us story rich!
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