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How Non-Profits Relied on Social Media in 2012 | Mashable

How Non-Profits Relied on Social Media in 2012 | Mashable | Utility Refunds for Business | Scoop.it

Fundraising for non-profits is no easy task. No matter how noble the cause, getting folks to part with their hard-earned cash presents a tricky challenge.

But, more than ever, non-profits are relying on social media to reach their target audiences and help make the world a better place. Why social media? Because Facebook, Twitter and other networks are where the eyeballs are. In fact, socially shared content makes up 10% of all web content, at least according to analysis by the social platform ShareThis.

2012 saw more social effort and engagement than ever by non-profits, and the following infographic from MDG Advertising provides a handy overview. Based on statistics from a number of non-profit advocacy groups, it reflects a world of newfound potential for rallying people online for social good....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 17, 2012 8:28 PM

Valuable look inside social giving and the infographic is a must-read for nonprofits and cause marketers. 

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A new way to judge non-profits: Dan Pallotta at TED2013

A new way to judge non-profits: Dan Pallotta at TED2013 | Utility Refunds for Business | Scoop.it
Dan Pallotta wants non-profits to be able to act more like businesses in order to help the needy. He shares why at TED2013.
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