Before Jumping on the Transmedia Bandwagon: The Four Ways to Approach Transmedia Storytelling | Uso seguro de la red | Scoop.it

Andrea Phillips: "Let’s forget all about buzz, all about definitions, and all about what’s been done, and finally turn our attention to the juicy affair of why and how to use transmedia tools to tell your story. There are several compelling reasons to go transmedia, and these primarily fall into two basic camps: the business case and your creative vision" ...


Via The Digital Rocking Chair