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18 Things That Will Form The Future Of Content Marketing

18 Things That Will Form The Future Of Content Marketing | Using Technology combined with Networking | Scoop.it

What do you think the future of content marketing is? Here are some thoughts from Mr Lee Odden fresh from content marketing world in Cleveland Ohio.


Via Jeff Domansky
Stella Holman's insight:

#ContentMarketing, #InboundMarketing, #SMM' #TheConnector 

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Linda Allen's comment, September 16, 2013 12:59 PM
Thank you Jeff; I copied into Everead for reference
Jeff Domansky's curator insight, September 16, 2013 2:45 PM

Lee Odden offers some smart thinking about the future of content marketing.

David Blundell's curator insight, September 17, 2013 12:23 AM

Excellent tips on the future of content marketing. Thanks Os at ICGJ_IDEATION . . . 

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Using Technology combined with Networking
How you can combine Technology with Networking to generate LEADS for Business
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Social Media Jedi Blog - Vine vs. Instagram Social Media Buzz |

Social Media Jedi Blog - Vine vs. Instagram Social Media Buzz | | Using Technology combined with Networking | Scoop.it
Vine vs. Instagram Social Media Buzz Vine vs. Instagram Social Media Buzz Here is an infographic that I made showing the social media buzz about the launch of the new Twitter app “Vine” and how it...
Stella Holman's insight:

I use both these #apps and find this #article useful 

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How to share complex content in a short space of time

How to share complex content in a short space of time | Using Technology combined with Networking | Scoop.it
How to share complex content in a short space of time, You have 204 minutes a week to capture attention
Stella Holman's insight:

Interesting article @brandtosales 

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how to get more business thanks to google maps?

how to get more business thanks to google maps? | Using Technology combined with Networking | Scoop.it
Why do you need your business on Google Maps?More and more users prefer Internet to Yellow pages to find a company or service online o (...)
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Rescooped by Stella Holman from Learning Technology News
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How computers change the way we learn

How computers change the way we learn | Using Technology combined with Networking | Scoop.it

Can technology improve the way we learn and think? Google’s head of research argues we're headed into a new era of education.


Via Nik Peachey
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Willem Kuypers's curator insight, October 31, 2014 6:46 AM

Des applications pour apprendre les langues sont déjà beaucoup utilisées, mais l'article va plus loin.

Ivon Prefontaine's curator insight, November 8, 2014 11:54 AM

This a conversation dating back to Socrates and others. It is not so much that it changes how we think although it does. The more important point is we remain aware and work with that understanding. How does it impact teaching and learning in the classroom?

 

@ivon_ehd1

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46 Hidden Tips and Tricks to Use Google Search Like a Boss: Infographic

46 Hidden Tips and Tricks to Use Google Search Like a Boss: Infographic | Using Technology combined with Networking | Scoop.it

How often do you use Google to find something on the internet?

If like a lot of people you use Google every day you’ll be astounded by the number of hidden tips and tricks their search facility offers.

Find 46 of them featured in this infographic.


Via Lauren Moss
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Sarah McElrath's curator insight, January 9, 9:34 AM

students still need to be taught how to be effective searchers On Google. Here are some helpful tips/tricks to show them--and learn yourself.

Mayra.Loves.Books's curator insight, January 9, 10:38 AM

More Google search tips...

Kelly Coffee's curator insight, January 9, 10:46 AM

Nothing hidden about these "tips & tricks" - just standard every day library functions. This is not new, most these functions have been used since Win95, the days before we see the net as we do now. Nonetheless, whatever it takes for people to finally catch up and educate themselves about easier searching techniques! 

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Should You Skip College to Start a Business?

Should You Skip College to Start a Business? | Using Technology combined with Networking | Scoop.it
College isn't for everyone. Entrepreneurs who chose starting a business over a formal education shared their experiences to help students make the same decision.
Stella Holman's insight:

#entrepreneurship. #TheConnector 

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Stella Holman's curator insight, August 2, 2014 7:56 AM

entrepreneurship# #TheConnector 

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Empire Avenue - Grow your Social Audience - Social Stocks Leaders on Empire Avenue

Empire Avenue - Grow your Social Audience - Social Stocks Leaders on Empire Avenue | Using Technology combined with Networking | Scoop.it
Grow your Social Audience. Run and complete Missions to grow your audience and discover new content and people. Earn Rewards for being social and redeem for Gift Cards, Music, Movies and more!

Via Laurens ten Hagen
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Laurens ten Hagen's curator insight, March 9, 2014 8:04 AM

Social Stocks Leaders on Empire Avenue

Play our Social Stock Market simulation game and invest in influencers, friends and brands. The more wealth you gain, the more connections you will make. Use your investments in the game to succeed in the real-world as you become a social media influencer yourself!

 

Join the Leaders!

http://bitly.com/EmpireAvenueRewards

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INFOGRAPHIC: The risk of posting in social networks

INFOGRAPHIC: The risk of posting in social networks | Using Technology combined with Networking | Scoop.it
INFOGRAPHIC: The risk of posting in social networks. You have the right to remain private. Anything you post can and will be used against you.

Via Lauren Moss
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Kaitlyn Kaminski's curator insight, March 13, 2014 5:13 PM

Something that students should know.

Dawn Matheson's curator insight, April 30, 2014 10:16 AM

Fascinating and frightening all at the same time ... especially when you think about it in the context of kids, who are less likely to be descreet about their real name, location, and plans.

Investors Europe Stock Brokers's curator insight, September 3, 2014 2:56 AM

Welcome to Investors Europe Mauritius Stock Brokers

@investorseurope Online Trading Paradigm

@offshorebroker Nominee Trading Accounts
http://www.investorseurope.net/en/managing-director 
http://www.investorseurope.net/en/nominee-accounts

Download Offshore Trading DEMO: http://www.investorseurope.net/offshoretraderdemo.html

WebTrader DEMO : http://webtrader.investors-europe.com/iedemo/desktop.html

Mobile Trader DEMO : http://webtrader.investors-europe.com/iedemo/mobile.html

Tablet Trader DEMO : http://webtrader.investors-europe.com/iedemo/tablet.html

Desktop DEMO : http://www.investors-europe.com/wp-content/uploads/2014/05/iemt4setup.exe

https://www.facebook.com/globalstockbrokers

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Pinterest moves into travel after launching new tools to help users plan trips

Pinterest moves into travel after launching new tools to help users plan trips | Using Technology combined with Networking | Scoop.it
Pinterest has introduced a new way to help its users derive value from pins in a whole new market: travel. Tonight, the company showed off its Place Pins, a new experience to allow ...

Via Mike Spencer
Stella Holman's insight:

#Pinterest #TheConnector

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Mobile Stats Every Marketer Should Know - Finding Social Media Campaign Success

Mobile Stats Every Marketer Should Know - Finding Social Media Campaign Success | Using Technology combined with Networking | Scoop.it
Mobile Stats Every Marketer Should Know Whether you market your business online or run a local business, you can grow sales and boost customer service with mobile marketing.

Via Charles Rein
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Michelle Gilstrap's curator insight, December 2, 2013 11:51 AM
Mobile is increasing and we all need to know how to harness the power.
Rescooped by Stella Holman from Business in a Social Media World
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New to Vine? Watch this video

New to Vine? Watch this video | Using Technology combined with Networking | Scoop.it
This 8-minute video is perfect for beginners. Its creator, William Sikora III, does a great job explaining the main features of the app. He also shares tons of tips, tricks, and suggestions to help...

Via Cendrine Marrouat - SocialMediaSlant.com
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Joan Stewart's curator insight, November 17, 2013 7:36 AM

Insights on how to use Vine 8 minute video.

Donald McClendon's curator insight, November 17, 2013 4:18 PM

I like this one!

Josette Williams's curator insight, November 22, 2013 11:42 PM

Ever wonder about how to use Vine?  Here's an 8-minute video for you.

Rescooped by Stella Holman from Marketing Strategy and Business
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Pinterest Lead Generation 101: Best Practices and Hacks That'll Make You a Pro

Pinterest Lead Generation 101: Best Practices and Hacks That'll Make You a Pro | Using Technology combined with Networking | Scoop.it

Excerpt from article on HubSpot:
"Pinterest users spend the most money of users on popular social networks -- nearly double the amount of money spent from Facebook users and triple the amount from Twitter users. This means that there's lots of potential leads and customers just waiting to be engaged and converted who will probably spend a decent amount with you.

Pinterest is actually a fairly simple social media network as far as lead generation goes, because there's really only two ways to generate leads right now. So we'll walk you through both types of lead generation and how you can optimize pins to make the most of those lead generation opportunities.

On Pinterest, there are two types of leads you can generate: direct and indirect. It all boils down to where Pinterest is on the conversion path.

 

Here's the difference between the two:
- Direct Leads: Direct leads are generated through content on Pinterest that links directly back to a landing page on your website. On that landing page, visitors can share their personal information in exchange for an offer.

- Indirect Leads: Indirect leads are generated by using Pinterest on the path to conversion -- but it's not the final destination before someone gets to a landing page.

Unlike other social media platforms, Pinterest really only has a one effective place where you can generate direct or indirect leads: through pins.

How to Optimize Your Pins for Lead Generation:
1) Create a board that your Pinterest audience can -- and will want to -- discover.
2) Create images that Pinterest users naturally notice.
3) Don't use UTM parameters or shortened links in your pin URL.
4) Use your description wisely.
5) Add a hashtag, if relevant.
6) Rinse, repeat.
7) Promote your pins elsewhere.
8) Keep track of your success with a few different tools..."

Each point is anlyzed with more information and external useful links.
Check out full interesting article:
http://blog.hubspot.com/how-to-generate-leads-with-pinterest-ht

 


Via Giuseppe Mauriello
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Elsie Whitelock's curator insight, October 25, 2013 8:06 AM

Good tips for Pinterest

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Pinterest drives way more traffic to Martha Stewart than Facebook

Pinterest drives way more traffic to Martha Stewart than Facebook | Using Technology combined with Networking | Scoop.it
If you have any doubt that Pinterest is becoming a dominant force in e-commerce, check out these stats of how it drives traffic to some big retailers.

Via Ivan Berlocher, Lori Wilk
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Klout70+

Klout70+ | Using Technology combined with Networking | Scoop.it
Discover who's who in Klout 70+
Stella Holman's insight:
This is the #klout70 Club
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November 2014 Top 100 Technology Experts to Follow on Twitter

November 2014 Top 100 Technology Experts to Follow on Twitter | Using Technology combined with Networking | Scoop.it

This is a list of the top 100 recommended #technology experts to follow on #Twitter for November #2014.

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The Influence of Blogs on Purchase Decisions

The Influence of Blogs on Purchase Decisions | Using Technology combined with Networking | Scoop.it
The power of blogs in influencing consumer purchase decisions is stronger than you might realize. According to data from a research study conducted by Research Now, nearly nine in 10 consumers (84%) make purchases after reading about a product or service on a blog. Among consumers between the ages of 18-34, blogs ranked as the most important source of information to make buying decisions. Among consumers between the ages of 35-54, blogs ranked as the second most important source behind friends, family, and colleagues. Even older consumers (55 and older) value blogs when making purchase decisions ranking them third in terms of importance behind friends, family, and colleagues and editorial articles.


For brands, this data is critical. The research found that blogs influence household purchase decisions for 54% of the survey respondents, gifts that consumers are buying for themselves (45%), and gifts they’re buying for other people (30%). In fact, 25% of respondents indicated that they buy something each month based on blog content!


Consumers are turning to blogs for specific reasons as they travel through the path to making a purchase. Nearly one in two (46%) use blogs for initial product investigation, and 43% use blogs for inspiration. One in three consumers (33%) use blogs to narrow down their purchase options while 30% use blogs to confirm their purchase choices. In other words, blogs play a role at every stop along the marketing and sales funnel....


Via Jeff Domansky
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Smith_Lin's curator insight, December 3, 2014 10:46 AM

Very useful for marketing and brand enhancement

Rachel Turner Dool's curator insight, December 4, 2014 11:02 PM

Some really interesting statistics on how blogs are influencing consumer behaviour when it comes to buying choice.

Jack Varnell's curator insight, February 1, 6:25 PM

Interesting information #blogging

Rescooped by Stella Holman from Digital Delights for Learners
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Create a mobile app in minutes

Create a mobile app in minutes | Using Technology combined with Networking | Scoop.it
DWNLD allows anyone to create a native mobile app with a single click. It's easy, it's fast, and it's affordable at only $15. Apps Made Easy.

Via Ana Cristina Pratas
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Maryalice Leister's curator insight, September 9, 2014 12:24 PM

Even those who don't view themselves as "tech designer savvy" should take a look. This could be a game-changer....and gifted students would soar!

niftyjock's curator insight, September 9, 2014 6:03 PM

Apps without the drama, looks good, works well and easy to use

Rescooped by Stella Holman from The Marketing Technology Alert
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Social Media Marketing for B2B: The 5 Things To Do Immediately - G2M Solutions

Social Media Marketing for B2B: The 5 Things To Do Immediately - G2M Solutions | Using Technology combined with Networking | Scoop.it

Digest...

 

Here are the five immediate actions business owners should take to ensure social media success:

 

1. Keep an eye on the numbers

Social media marketing is no longer something you do to get ahead, it’s more like the tactic you have to use if you don’t want to be left behind. Therefore, simply posting updates to your various social networks without measuring the results they bring is a huge mistake.

 

2. Visual content is the way forward

We’ve all read that statistic where posts with images get several more clicks than posts without images. In this day and age where everyone is time-poor, people just can’t afford to spend time on long pieces of written content. As long as they can convey your points clearly, use more images, slides, infographics and videos to engage your audience better.

 

3. Optimise everything!

You may think social media posts aren’t the type of posts that need to be optimised as they’re different from website content, blogs and articles. But this is not the case. Google indexes social media updates and this means that social media posts, when searched for, can show up on Google’s search results (some are dependent on whether you are logged in to the specific network).

 

4. Automation saves time

Do you spend time every day thinking about the posts you need to publish on your social networks? This is a huge waste of time, and comes with a risk of inconsistency, as some days you may forget to post your update. So, stop wasting your precious time and invest in a good social management tool with automation.

 

5. Hashtag that post

Some people stay away from hashtagging while marketers flock to it. Hashtagging your posts essentially groups them into a category and helps you to be found whenever someone clicks on that hashtag. It is quick, simple and effective.

 

__________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


Via iNeoMarketing
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iNeoMarketing's curator insight, August 10, 2014 7:42 PM

Another 101 post. I'm not certain hashtagging everything makes sense, so be selective.

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How to Optimize a Landing Page for SEO and Conversion

How to Optimize a Landing Page for SEO and Conversion | Using Technology combined with Networking | Scoop.it
How to optimize a landing page for SEO and conversion is a topic a lot of people want to know more about. Here`s how to do it right for optimal results.

Via Philippe Trebaul
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Rescooped by Stella Holman from Community Management
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4 Convincing Reasons Why Employee Advocacy Should Begin on LinkedIn

4 Convincing Reasons Why Employee Advocacy Should Begin on LinkedIn | Using Technology combined with Networking | Scoop.it
Employee advocacy and why it makes sense to begin your efforts on LinkedIn. Includes list of platform providers including GaggleAMP, PeopleLinx, and more.

Via Steve Cassady
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Charles Rein's curator insight, February 27, 2014 12:51 PM

Why LinkedIn Employee Pages Matter

Rim Riahi's curator insight, March 4, 2014 12:30 AM

Employee advocacy and why it makes sense to begin your efforts on LinkedIn. Includes list of platform providers including GaggleAMP, PeopleLinx, and more.

Rescooped by Stella Holman from Using QR Codes
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Will mobile become the primary medium for brands to market themselves? - Pitch (blog)

Will mobile become the primary medium for brands to market themselves? - Pitch (blog) | Using Technology combined with Networking | Scoop.it
Pitch (blog)
Will mobile become the primary medium for brands to market themselves?

Via Hans Looman
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Rescooped by Stella Holman from Digital-News on Scoop.it today
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Become an Industry Rock Star with Twitter and Instagram

Become an Industry Rock Star with Twitter and Instagram | Using Technology combined with Networking | Scoop.it
One of the easiest ways to grow your following as an industry expert quickly is through leveraging social networks, specifically Twitter and Instagram, during major industry events. Are you a member of an association?

Via Thomas Faltin
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Rescooped by Stella Holman from Digital Delights - Digital Tribes
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The Top 10 Skills for the 21st Century Young Professional [Infographic]

The Top 10 Skills for the 21st Century Young Professional [Infographic] | Using Technology combined with Networking | Scoop.it

Via Ana Cristina Pratas
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Filipe Cálix's curator insight, November 23, 2013 7:11 PM

Ainda a propósito das competências TIC para o séc. 21. Um útil infográfico trazido por Ana Cristina Pratas.

Christina Chavez-Reyes's curator insight, December 8, 2013 12:38 PM

This is chart helps to explain why the world of work today is vastly different from the world your parents prepared for.

Ness Crouch's curator insight, December 23, 2013 3:02 AM

21st Century Skills our kids will need to have before they leave school.

Rescooped by Stella Holman from visualizing social media
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Social Media Infographic 2013 : Which platform is growing the fastest?

Social Media Infographic 2013 : Which platform is growing the fastest? | Using Technology combined with Networking | Scoop.it

What is the most popular social network and which platform is growing the fastest? Find more of the latest facts infographic and figures about social media in 2013.


Via Lauren Moss
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Halina Ostańkowicz-Bazan's curator insight, December 8, 2013 10:08 AM

Thank you for sharing.

Stéphane Hardel's curator insight, December 15, 2013 6:15 AM

C'est qui qui score le mieux ? Back to le monde impitoyable des médias sociaux

Brian S's curator insight, March 21, 2014 5:55 AM

Things are definitely changing with respect to how people use the World Wide Web!

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How to Build an Online Community for Your Business | SEOmoz

How to Build an Online Community for Your Business | SEOmoz | Using Technology combined with Networking | Scoop.it

Excerpted from article by SEOmoz:
" It's not that SEO is dead or that links are obsolete, or whatever all that crazy talk is that's been going around. It's that there's a way to integrate all the pieces into the big picture of building a better company by building an online community around it.

There are lots of benefits to building a community around your company, but if I had to choose a few, here are my top five:
1. It will help you weather Google’s algorithms;
2. It will add equity and value to your business;
3. It will help you have purpose;
4. It will help you stand out;
5. It will put the focus on goals, not tools.

Here is a super awesome infographic and the play-by-play breakdown of each step in the process.
Whether you’re building a community from scratch, or you’re working to grow an existing one, you can use this process to get your community rolling or optimize and leverage what you already have.

[Here are only main sections of article]:

[1] Define your business objectives.
So before you do that, think about this:
1) What makes your company unique?
2) Why do you care?
3) What do you want to build?
4) Who do you want to build it for?

[2] Elect your team.
Here’s a few tips for getting the right team in place so that you can start working toward achieving your goals:
1) Understand the roles;
2) Elect, don’t just assign;
3) Work together as one, big, happy family;

[3] Develop your strategy.
Think about strategy in three pieces: the what, the when, and the how.
1) The what: campaigns;
2) The when: execution calendar;
3) The how: ongoing efforts.

[4] Empower your team.
Do not skip this step.
I repeat. This step is important.
You can empower your team for success by addressing a few simple questions:
1) Why are we doing this?
2) How much work is involved?
3) When will we see results?

[5] Learn your industry.
One of your number one priorities in marketing your business online is providing the best possible customer experience. And you can’t do that if you’re not learning continuously.

[6] Create the value.
Ok, now we’re getting to the real good stuff. Value is what your community is built upon, whether that’s “tangible” stuff like blog posts, videos, resources, and tools; or an approach, perspective, or virtue that is the basis for common ground.  Value that focuses on your customer and their experience is what attracts people to your business, your brand, and your community.
Foundational content is the more static stuff on your website...
The challenge with foundational content is to listen to your customer. Observe their needs, the things in life that they struggle with, and then communicate how your products or services address those things.
Community building content is the stuff that’s more dynamic in nature and usually lives on your blog. It’s the content that is less about what you do and more about what you know.

[7] Share the value.
It works like this:
80% of the time, share other people’s great stuff. But don’t just retweet it or hit the share button and place it on your feed. Read it. Internalize it. And then curate it. Tell people why it’s good. This helps you learn and also keeps the focus where it belongs: on the value that you're providing for the reader.
20% of the time, share your own stuff, but make it remarkable. This is the community building stuff that we just talked about.

[8] Build and foster growth.
There are lots of things that you can do to foster and grow your community. Here’s just a few:
1) Get in there;
2) Embrace offline efforts;
3) Acknowledge and show appreciation.

[9] Measure and analyze (and communicate).
Everything you do will include testing, feedback, measurement, analysis, adjustments, rinsing, and repeating. And then, you’ve got to communicate this data to your team (and/or your client).  

Keep these final things in mind:
- This is about building a brand;
- Stay grounded in your goals;
- Don’t give up."

Read full, detailed and long article here:
http://www.seomoz.org/blog/how-to-build-an-online-community-for-your-business

 


Via Giuseppe Mauriello
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Ivon Prefontaine's curator insight, May 25, 2013 11:22 AM

This will be helpful as I move forward.

Nikhil Malhotra's curator insight, June 6, 2013 3:27 PM

enlightening tips

Josee Tom's curator insight, June 13, 2013 7:40 PM

Fabulous Article!

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Riding the Hashtag in Social Media Marketing

Riding the Hashtag in Social Media Marketing | Using Technology combined with Networking | Scoop.it

Gary Vaynerchuk, a social media marketer, pounces on any trend — tweeted or otherwise — in his quest to sell, sell, sell.


Via Kamal Bennani, Lori Wilk
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