Excerpt from article on HubSpot: "Pinterest users spend the most money of users on popular social networks -- nearly double the amount of money spent from Facebook users and triple the amount from Twitter users. This means that there's lots of potential leads and customers just waiting to be engaged and converted who will probably spend a decent amount with you.
Pinterest is actually a fairly simple social media network as far as lead generation goes, because there's really only two ways to generate leads right now. So we'll walk you through both types of lead generation and how you can optimize pins to make the most of those lead generation opportunities.
On Pinterest, there are two types of leads you can generate: direct and indirect. It all boils down to where Pinterest is on the conversion path.
Here's the difference between the two: - Direct Leads: Direct leads are generated through content on Pinterest that links directly back to a landing page on your website. On that landing page, visitors can share their personal information in exchange for an offer.
- Indirect Leads: Indirect leads are generated by using Pinterest on the path to conversion -- but it's not the final destination before someone gets to a landing page.
Unlike other social media platforms, Pinterest really only has a one effective place where you can generate direct or indirect leads: through pins.
How to Optimize Your Pins for Lead Generation: 1) Create a board that your Pinterest audience can -- and will want to -- discover. 2) Create images that Pinterest users naturally notice. 3) Don't use UTM parameters or shortened links in your pin URL. 4) Use your description wisely. 5) Add a hashtag, if relevant. 6) Rinse, repeat. 7) Promote your pins elsewhere. 8) Keep track of your success with a few different tools..."
The power of blogs in influencing consumer purchase decisions is stronger than you might realize. According to data from a research study conducted by Research Now, nearly nine in 10 consumers (84%) make purchases after reading about a product or service on a blog. Among consumers between the ages of 18-34, blogs ranked as the most important source of information to make buying decisions. Among consumers between the ages of 35-54, blogs ranked as the second most important source behind friends, family, and colleagues. Even older consumers (55 and older) value blogs when making purchase decisions ranking them third in terms of importance behind friends, family, and colleagues and editorial articles.
For brands, this data is critical. The research found that blogs influence household purchase decisions for 54% of the survey respondents, gifts that consumers are buying for themselves (45%), and gifts they’re buying for other people (30%). In fact, 25% of respondents indicated that they buy something each month based on blog content!
Consumers are turning to blogs for specific reasons as they travel through the path to making a purchase. Nearly one in two (46%) use blogs for initial product investigation, and 43% use blogs for inspiration. One in three consumers (33%) use blogs to narrow down their purchase options while 30% use blogs to confirm their purchase choices. In other words, blogs play a role at every stop along the marketing and sales funnel....
Here are the five immediate actions business owners should take to ensure social media success:
1. Keep an eye on the numbers
Social media marketing is no longer something you do to get ahead, it’s more like the tactic you have to use if you don’t want to be left behind. Therefore, simply posting updates to your various social networks without measuring the results they bring is a huge mistake.
2. Visual content is the way forward
We’ve all read that statistic where posts with images get several more clicks than posts without images. In this day and age where everyone is time-poor, people just can’t afford to spend time on long pieces of written content. As long as they can convey your points clearly, use more images, slides, infographics and videos to engage your audience better.
3. Optimise everything!
You may think social media posts aren’t the type of posts that need to be optimised as they’re different from website content, blogs and articles. But this is not the case. Google indexes social media updates and this means that social media posts, when searched for, can show up on Google’s search results (some are dependent on whether you are logged in to the specific network).
4. Automation saves time
Do you spend time every day thinking about the posts you need to publish on your social networks? This is a huge waste of time, and comes with a risk of inconsistency, as some days you may forget to post your update. So, stop wasting your precious time and invest in a good social management tool with automation.
5. Hashtag that post
Some people stay away from hashtagging while marketers flock to it. Hashtagging your posts essentially groups them into a category and helps you to be found whenever someone clicks on that hashtag. It is quick, simple and effective.
One of the easiest ways to grow your following as an industry expert quickly is through leveraging social networks, specifically Twitter and Instagram, during major industry events. Are you a member of an association?
Excerpted from article by SEOmoz: " It's not that SEO is dead or that links are obsolete, or whatever all that crazy talk is that's been going around. It's that there's a way to integrate all the pieces into the big picture of building a better company by building an online community around it.
There are lots of benefits to building a community around your company, but if I had to choose a few, here are my top five: 1. It will help you weather Google’s algorithms; 2. It will add equity and value to your business; 3. It will help you have purpose; 4. It will help you stand out; 5. It will put the focus on goals, not tools.
Here is a super awesome infographic and the play-by-play breakdown of each step in the process. Whether you’re building a community from scratch, or you’re working to grow an existing one, you can use this process to get your community rolling or optimize and leverage what you already have.
[Here are only main sections of article]:
 Define your business objectives. So before you do that, think about this: 1) What makes your company unique? 2) Why do you care? 3) What do you want to build? 4) Who do you want to build it for?
 Elect your team. Here’s a few tips for getting the right team in place so that you can start working toward achieving your goals: 1) Understand the roles; 2) Elect, don’t just assign; 3) Work together as one, big, happy family;
 Develop your strategy. Think about strategy in three pieces: the what, the when, and the how. 1) The what: campaigns; 2) The when: execution calendar; 3) The how: ongoing efforts.
 Empower your team. Do not skip this step. I repeat. This step is important. You can empower your team for success by addressing a few simple questions: 1) Why are we doing this? 2) How much work is involved? 3) When will we see results?
 Learn your industry. One of your number one priorities in marketing your business online is providing the best possible customer experience. And you can’t do that if you’re not learning continuously.
 Create the value. Ok, now we’re getting to the real good stuff. Value is what your community is built upon, whether that’s “tangible” stuff like blog posts, videos, resources, and tools; or an approach, perspective, or virtue that is the basis for common ground. Value that focuses on your customer and their experience is what attracts people to your business, your brand, and your community. Foundational content is the more static stuff on your website... The challenge with foundational content is to listen to your customer. Observe their needs, the things in life that they struggle with, and then communicate how your products or services address those things. Community building content is the stuff that’s more dynamic in nature and usually lives on your blog. It’s the content that is less about what you do and more about what you know.
 Share the value. It works like this: 80% of the time, share other people’s great stuff. But don’t just retweet it or hit the share button and place it on your feed. Read it. Internalize it. And then curate it. Tell people why it’s good. This helps you learn and also keeps the focus where it belongs: on the value that you're providing for the reader. 20% of the time, share your own stuff, but make it remarkable. This is the community building stuff that we just talked about.
 Build and foster growth. There are lots of things that you can do to foster and grow your community. Here’s just a few: 1) Get in there; 2) Embrace offline efforts; 3) Acknowledge and show appreciation.
 Measure and analyze (and communicate). Everything you do will include testing, feedback, measurement, analysis, adjustments, rinsing, and repeating. And then, you’ve got to communicate this data to your team (and/or your client).
Keep these final things in mind: - This is about building a brand; - Stay grounded in your goals; - Don’t give up."
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.