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Using Technology combined with Networking
How you can combine Technology with Networking to generate LEADS for Business
Curated by Stella Holman
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Social Media Jedi Blog - Vine vs. Instagram Social Media Buzz |

Social Media Jedi Blog - Vine vs. Instagram Social Media Buzz | | Using Technology combined with Networking | Scoop.it
Vine vs. Instagram Social Media Buzz Vine vs. Instagram Social Media Buzz Here is an infographic that I made showing the social media buzz about the launch of the new Twitter app “Vine” and how it...
Stella Holman's insight:

I use both these #apps and find this #article useful 

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Empire Avenue - Grow your Social Audience - Social Stocks Leaders on Empire Avenue

Empire Avenue - Grow your Social Audience - Social Stocks Leaders on Empire Avenue | Using Technology combined with Networking | Scoop.it
Grow your Social Audience. Run and complete Missions to grow your audience and discover new content and people. Earn Rewards for being social and redeem for Gift Cards, Music, Movies and more!

Via Laurens ten Hagen
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Laurens ten Hagen's curator insight, March 9, 5:04 AM

Social Stocks Leaders on Empire Avenue

Play our Social Stock Market simulation game and invest in influencers, friends and brands. The more wealth you gain, the more connections you will make. Use your investments in the game to succeed in the real-world as you become a social media influencer yourself!

 

Join the Leaders!

http://bitly.com/EmpireAvenueRewards

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INFOGRAPHIC: The risk of posting in social networks

INFOGRAPHIC: The risk of posting in social networks | Using Technology combined with Networking | Scoop.it
INFOGRAPHIC: The risk of posting in social networks. You have the right to remain private. Anything you post can and will be used against you.

Via Lauren Moss
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Gloria Ross Musgrove's curator insight, March 2, 1:28 PM

Investigating and bringing into laws different Cyber crimes.

Kaitlyn Kaminski's curator insight, March 13, 2:13 PM

Something that students should know.

Dawn Matheson's curator insight, April 30, 7:16 AM

Fascinating and frightening all at the same time ... especially when you think about it in the context of kids, who are less likely to be descreet about their real name, location, and plans.

Rescooped by Stella Holman from Travelled
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Pinterest moves into travel after launching new tools to help users plan trips

Pinterest moves into travel after launching new tools to help users plan trips | Using Technology combined with Networking | Scoop.it
Pinterest has introduced a new way to help its users derive value from pins in a whole new market: travel. Tonight, the company showed off its Place Pins, a new experience to allow ...

Via Mike Spencer
Stella Holman's insight:

#Pinterest #TheConnector

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Mobile Stats Every Marketer Should Know - Finding Social Media Campaign Success

Mobile Stats Every Marketer Should Know - Finding Social Media Campaign Success | Using Technology combined with Networking | Scoop.it
Mobile Stats Every Marketer Should Know Whether you market your business online or run a local business, you can grow sales and boost customer service with mobile marketing.

Via Charles Rein
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Michelle Gilstrap's curator insight, December 2, 2013 8:51 AM
Mobile is increasing and we all need to know how to harness the power.
Rescooped by Stella Holman from Business in a Social Media World
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New to Vine? Watch this video

New to Vine? Watch this video | Using Technology combined with Networking | Scoop.it
This 8-minute video is perfect for beginners. Its creator, William Sikora III, does a great job explaining the main features of the app. He also shares tons of tips, tricks, and suggestions to help...

Via Cendrine Marrouat - www.socialmediaslant.com
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Joan Stewart's curator insight, November 17, 2013 4:36 AM

Insights on how to use Vine 8 minute video.

Donald McClendon's curator insight, November 17, 2013 1:18 PM

I like this one!

Josette Williams's curator insight, November 22, 2013 8:42 PM

Ever wonder about how to use Vine?  Here's an 8-minute video for you.

Rescooped by Stella Holman from Marketing Strategy and Business
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Pinterest Lead Generation 101: Best Practices and Hacks That'll Make You a Pro

Pinterest Lead Generation 101: Best Practices and Hacks That'll Make You a Pro | Using Technology combined with Networking | Scoop.it

Excerpt from article on HubSpot:
"Pinterest users spend the most money of users on popular social networks -- nearly double the amount of money spent from Facebook users and triple the amount from Twitter users. This means that there's lots of potential leads and customers just waiting to be engaged and converted who will probably spend a decent amount with you.

Pinterest is actually a fairly simple social media network as far as lead generation goes, because there's really only two ways to generate leads right now. So we'll walk you through both types of lead generation and how you can optimize pins to make the most of those lead generation opportunities.

On Pinterest, there are two types of leads you can generate: direct and indirect. It all boils down to where Pinterest is on the conversion path.

 

Here's the difference between the two:
- Direct Leads: Direct leads are generated through content on Pinterest that links directly back to a landing page on your website. On that landing page, visitors can share their personal information in exchange for an offer.

- Indirect Leads: Indirect leads are generated by using Pinterest on the path to conversion -- but it's not the final destination before someone gets to a landing page.

Unlike other social media platforms, Pinterest really only has a one effective place where you can generate direct or indirect leads: through pins.

How to Optimize Your Pins for Lead Generation:
1) Create a board that your Pinterest audience can -- and will want to -- discover.
2) Create images that Pinterest users naturally notice.
3) Don't use UTM parameters or shortened links in your pin URL.
4) Use your description wisely.
5) Add a hashtag, if relevant.
6) Rinse, repeat.
7) Promote your pins elsewhere.
8) Keep track of your success with a few different tools..."

Each point is anlyzed with more information and external useful links.
Check out full interesting article:
http://blog.hubspot.com/how-to-generate-leads-with-pinterest-ht

 


Via Giuseppe Mauriello
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Elsie Whitelock's curator insight, October 25, 2013 5:06 AM

Good tips for Pinterest

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Pinterest drives way more traffic to Martha Stewart than Facebook

Pinterest drives way more traffic to Martha Stewart than Facebook | Using Technology combined with Networking | Scoop.it
If you have any doubt that Pinterest is becoming a dominant force in e-commerce, check out these stats of how it drives traffic to some big retailers.

Via Ivan Berlocher, Lori Wilk
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3 Compelling Reasons Why You Can No Longer Afford to Ignore Google+

3 Compelling Reasons Why You Can No Longer Afford to Ignore Google+ | Using Technology combined with Networking | Scoop.it

Why should you use Google+?There are lots of good reasons to pay attention to Google+, but for me it comes down to these three:

Search is becoming socialGoogle+ Authorship is becoming a filter for quality contentGoogle+ has the best user experience of any social network
Visit the link to find additional insights, resource links, and useful Google+ information.
Via Lauren Moss
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Marc Kneepkens's curator insight, November 14, 2013 2:00 PM

Protecting content and getting benefits of authorship become more important. Here's some good information.

Hanin Abu Al Rub's curator insight, November 17, 2013 11:56 PM

I believe so...

Jim Doyle's curator insight, December 5, 2013 10:13 PM
3 Compelling Reasons Why You Can No Longer Afford to Ignore Google+
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25 Years Of Technology Evolution [INFOGRAPHIC] - AllTwitter

25 Years Of Technology Evolution [INFOGRAPHIC] - AllTwitter | Using Technology combined with Networking | Scoop.it

Before Twitter, there was Facebook. Before Facebook, there was Napster. Before Napster, there was Google, and Amazon.

In this infographic, UK IT provider Insight examines the past 25 years of technology evolution, beginning with the creation of Microsoft Office in 1989 and ending with 2013′s Internet Protocol version 6 (IPv6) launch.


Via Lauren Moss
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Fiona MacDonald's curator insight, November 5, 2013 11:03 AM

Oof, I feel old now! I can hardly remember what I did on a PC before the internet was available and yet I was always on them!

Shonisani Masidwali's curator insight, November 5, 2013 10:57 PM

Before Twitter, there was Facebook. Before Facebook, there was Napster. Before Napster, there was Google, and Amazon.

Jenny Bourbiel's curator insight, November 6, 2013 5:49 PM

When did you jump onto the technology bandwagon? 

Rescooped by Stella Holman from How to social media
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84% of Smartphone Owners Use Apps While Getting Ready in the Morning

84% of Smartphone Owners Use Apps While Getting Ready in the Morning | Using Technology combined with Networking | Scoop.it
The morning routine of 84% of smartphone owners consists of using an app.

Via David Simpson
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18 Things That Will Form The Future Of Content Marketing

18 Things That Will Form The Future Of Content Marketing | Using Technology combined with Networking | Scoop.it

What do you think the future of content marketing is? Here are some thoughts from Mr Lee Odden fresh from content marketing world in Cleveland Ohio.


Via Jeff Domansky
Stella Holman's insight:

#ContentMarketing, #InboundMarketing, #SMM' #TheConnector 

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Linda Allen's comment, September 16, 2013 9:59 AM
Thank you Jeff; I copied into Everead for reference
Jeff Domansky's curator insight, September 16, 2013 11:45 AM

Lee Odden offers some smart thinking about the future of content marketing.

David Blundell's curator insight, September 16, 2013 9:23 PM

Excellent tips on the future of content marketing. Thanks Os at ICGJ_IDEATION . . . 

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Two Simple Questions

Two Simple Questions | Using Technology combined with Networking | Scoop.it
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How to Optimize a Landing Page for SEO and Conversion

How to Optimize a Landing Page for SEO and Conversion | Using Technology combined with Networking | Scoop.it
How to optimize a landing page for SEO and conversion is a topic a lot of people want to know more about. Here`s how to do it right for optimal results.

Via Philippe Trebaul
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4 Convincing Reasons Why Employee Advocacy Should Begin on LinkedIn

4 Convincing Reasons Why Employee Advocacy Should Begin on LinkedIn | Using Technology combined with Networking | Scoop.it
Employee advocacy and why it makes sense to begin your efforts on LinkedIn. Includes list of platform providers including GaggleAMP, PeopleLinx, and more.

Via Steve Cassady
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Charles Rein's curator insight, February 27, 9:51 AM

Why LinkedIn Employee Pages Matter

Rim Riahi's curator insight, March 3, 9:30 PM

Employee advocacy and why it makes sense to begin your efforts on LinkedIn. Includes list of platform providers including GaggleAMP, PeopleLinx, and more.

Rescooped by Stella Holman from Using QR Codes
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Will mobile become the primary medium for brands to market themselves? - Pitch (blog)

Will mobile become the primary medium for brands to market themselves? - Pitch (blog) | Using Technology combined with Networking | Scoop.it
Pitch (blog)
Will mobile become the primary medium for brands to market themselves?

Via Hans Looman
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Become an Industry Rock Star with Twitter and Instagram

Become an Industry Rock Star with Twitter and Instagram | Using Technology combined with Networking | Scoop.it
One of the easiest ways to grow your following as an industry expert quickly is through leveraging social networks, specifically Twitter and Instagram, during major industry events. Are you a member of an association?

Via Thomas Faltin
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The Top 10 Skills for the 21st Century Young Professional [Infographic]

The Top 10 Skills for the 21st Century Young Professional [Infographic] | Using Technology combined with Networking | Scoop.it

Via Ana Cristina Pratas
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Filipe Cálix's curator insight, November 23, 2013 4:11 PM

Ainda a propósito das competências TIC para o séc. 21. Um útil infográfico trazido por Ana Cristina Pratas.

Christina Chavez-Reyes's curator insight, December 8, 2013 9:38 AM

This is chart helps to explain why the world of work today is vastly different from the world your parents prepared for.

Ness Crouch's curator insight, December 23, 2013 12:02 AM

21st Century Skills our kids will need to have before they leave school.

Rescooped by Stella Holman from visualizing social media
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Social Media Infographic 2013 : Which platform is growing the fastest?

Social Media Infographic 2013 : Which platform is growing the fastest? | Using Technology combined with Networking | Scoop.it

What is the most popular social network and which platform is growing the fastest? Find more of the latest facts infographic and figures about social media in 2013.


Via Lauren Moss
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Halina Ostańkowicz-Bazan's curator insight, December 8, 2013 7:08 AM

Thank you for sharing.

Stéphane Hardel's curator insight, December 15, 2013 3:15 AM

C'est qui qui score le mieux ? Back to le monde impitoyable des médias sociaux

Brian S's curator insight, March 21, 2:55 AM

Things are definitely changing with respect to how people use the World Wide Web!

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How to Build an Online Community for Your Business | SEOmoz

How to Build an Online Community for Your Business | SEOmoz | Using Technology combined with Networking | Scoop.it

Excerpted from article by SEOmoz:
" It's not that SEO is dead or that links are obsolete, or whatever all that crazy talk is that's been going around. It's that there's a way to integrate all the pieces into the big picture of building a better company by building an online community around it.

There are lots of benefits to building a community around your company, but if I had to choose a few, here are my top five:
1. It will help you weather Google’s algorithms;
2. It will add equity and value to your business;
3. It will help you have purpose;
4. It will help you stand out;
5. It will put the focus on goals, not tools.

Here is a super awesome infographic and the play-by-play breakdown of each step in the process.
Whether you’re building a community from scratch, or you’re working to grow an existing one, you can use this process to get your community rolling or optimize and leverage what you already have.

[Here are only main sections of article]:

[1] Define your business objectives.
So before you do that, think about this:
1) What makes your company unique?
2) Why do you care?
3) What do you want to build?
4) Who do you want to build it for?

[2] Elect your team.
Here’s a few tips for getting the right team in place so that you can start working toward achieving your goals:
1) Understand the roles;
2) Elect, don’t just assign;
3) Work together as one, big, happy family;

[3] Develop your strategy.
Think about strategy in three pieces: the what, the when, and the how.
1) The what: campaigns;
2) The when: execution calendar;
3) The how: ongoing efforts.

[4] Empower your team.
Do not skip this step.
I repeat. This step is important.
You can empower your team for success by addressing a few simple questions:
1) Why are we doing this?
2) How much work is involved?
3) When will we see results?

[5] Learn your industry.
One of your number one priorities in marketing your business online is providing the best possible customer experience. And you can’t do that if you’re not learning continuously.

[6] Create the value.
Ok, now we’re getting to the real good stuff. Value is what your community is built upon, whether that’s “tangible” stuff like blog posts, videos, resources, and tools; or an approach, perspective, or virtue that is the basis for common ground.  Value that focuses on your customer and their experience is what attracts people to your business, your brand, and your community.
Foundational content is the more static stuff on your website...
The challenge with foundational content is to listen to your customer. Observe their needs, the things in life that they struggle with, and then communicate how your products or services address those things.
Community building content is the stuff that’s more dynamic in nature and usually lives on your blog. It’s the content that is less about what you do and more about what you know.

[7] Share the value.
It works like this:
80% of the time, share other people’s great stuff. But don’t just retweet it or hit the share button and place it on your feed. Read it. Internalize it. And then curate it. Tell people why it’s good. This helps you learn and also keeps the focus where it belongs: on the value that you're providing for the reader.
20% of the time, share your own stuff, but make it remarkable. This is the community building stuff that we just talked about.

[8] Build and foster growth.
There are lots of things that you can do to foster and grow your community. Here’s just a few:
1) Get in there;
2) Embrace offline efforts;
3) Acknowledge and show appreciation.

[9] Measure and analyze (and communicate).
Everything you do will include testing, feedback, measurement, analysis, adjustments, rinsing, and repeating. And then, you’ve got to communicate this data to your team (and/or your client).  

Keep these final things in mind:
- This is about building a brand;
- Stay grounded in your goals;
- Don’t give up."

Read full, detailed and long article here:
http://www.seomoz.org/blog/how-to-build-an-online-community-for-your-business

 


Via Giuseppe Mauriello
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Ivon Prefontaine's curator insight, May 25, 2013 8:22 AM

This will be helpful as I move forward.

Nikhil Malhotra's curator insight, June 6, 2013 12:27 PM

enlightening tips

Josee Tom's curator insight, June 13, 2013 4:40 PM

Fabulous Article!

Rescooped by Stella Holman from Entrepreneurial Success Strategies
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Riding the Hashtag in Social Media Marketing

Riding the Hashtag in Social Media Marketing | Using Technology combined with Networking | Scoop.it

Gary Vaynerchuk, a social media marketer, pounces on any trend — tweeted or otherwise — in his quest to sell, sell, sell.


Via Kamal Bennani, Lori Wilk
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Care and Feeding of Networks & 10 Must Follow Scoopiteers

Care and Feeding of Networks & 10 Must Follow Scoopiteers | Using Technology combined with Networking | Scoop.it

This post was fun to write. I spent the morning writing about the importance of thinking digital first. This post shares 5 tips about the care and feeding of possibly your most important asset - your network of support, advocacy and content. If your content network isn't the most important thing no one really thinks about very often I don't know what is. 

Since it isn't fair to tease such a list and not share, here is my list of 10 Must Follow Scoopers:

@Robin Good 
@Guillaume Decugis
@Ally Greer 
@ janlgordon 
@Jesús Hernández
@Brian Yanish - MarketingHits.com
@Karen Dietz
@Thierry Saint-Paul 
@Neil Ferree
@Ana Cristina Pratas  

If you want to see what each of these great content curators has taught me you will need to read the post (since I'm not one to spoil a tease :).   


Via Martin (Marty) Smith
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Monica S Mcfeeters's curator insight, November 9, 2013 5:48 AM

This is a link to a blog by Martin Smith his opinions about how to make your network and connections stronger and who to look towards for direction and inspiration.

Brian Yanish - MarketingHits.com's curator insight, November 9, 2013 9:56 AM

Totally agree with Marty, each of these Scoopers uses Scoop.it to build their readership.  That's right they are using Other Peoples Content (OPC) that they curate to build their own following and traffic to their channels be it a website or social network. 

Tahar Mehenni's curator insight, December 4, 2013 4:10 AM

       Le 04 Décembre de l'année 2013     

                       Bonjour madame,

                                          Bonjour monsieur,

Êtes vous intéressés par un challenge en recevant dés votre inscription gratuitement  et sans aucun engagement de votre part des actions convertibles immédiatement après le lancement du méga réseau social  actuellement en phase de  pré-organisation GloballSare ? Si oui cliquez sur ce lien et inscrivez vous sans tarder car l'offre est limitée dans le temps:

http://www.globallshare.com/fr/1469288.html

Rescooped by Stella Holman from visualizing social media
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Social Media Infographic 2013 : Which platform is growing the fastest?

Social Media Infographic 2013 : Which platform is growing the fastest? | Using Technology combined with Networking | Scoop.it

What is the most popular social network and which platform is growing the fastest? Find more of the latest facts infographic and figures about social media in 2013.


Via Lauren Moss
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Halina Ostańkowicz-Bazan's curator insight, December 8, 2013 7:08 AM

Thank you for sharing.

Stéphane Hardel's curator insight, December 15, 2013 3:15 AM

C'est qui qui score le mieux ? Back to le monde impitoyable des médias sociaux

Brian S's curator insight, March 21, 2:55 AM

Things are definitely changing with respect to how people use the World Wide Web!

Rescooped by Stella Holman from Technology Posts
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Twitter Facts and Stats for Business | Social Media Today

Twitter Facts and Stats for Business | Social Media Today | Using Technology combined with Networking | Scoop.it
Every small, medium, and large business should have a Twitter marketing strategy - and here are 100 facts and figures that might convince you.

Via Mick Say
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The Power of a Tweet: Improving Emergency Response with Social Media

The Power of a Tweet: Improving Emergency Response with Social Media | Using Technology combined with Networking | Scoop.it
We know people use social media in crises. But can social media influence the decisions of emergency responders? A MITRE team conducted a simulation experiment, or SIMEX, to find out.

Via Alpha Level
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Still not taking Google+ seriously for recruitment?

Still not taking Google+ seriously for recruitment? | Using Technology combined with Networking | Scoop.it
This infographic may change your mind. Produced by Big Foot Digital and posted last month.... Google+ is growing by 925,000 users per day compared to LinkedIn's 172,800 users per day (2 users per s...
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