Using QR Codes
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Snapeous, the first social network of objects

Snapeous, the first social network of objects | Using QR Codes | Scoop.it
Snapeous is a fun and easy way to add digital content to real-world objects. Free download on Android.
Hans Looman's insight:

Scan any object with a barcode or QR code and digitally attach your own message or image to it. Going to try it out today!

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Using QR Codes
Exploring the exciting world of QR Codes - portal between IRL and Online
Curated by Hans Looman
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Will mobile become the primary medium for brands to market themselves? - Pitch (blog)

Will mobile become the primary medium for brands to market themselves? - Pitch (blog) | Using QR Codes | Scoop.it
Pitch (blog)
Will mobile become the primary medium for brands to market themselves?
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5 Reasons QR Codes May Not Be As Dead As We Think

5 Reasons QR Codes May Not Be As Dead As We Think | Using QR Codes | Scoop.it
It’s always difficult to admit when you are wrong about something, especially when you have spent a lot of time publicly railing against it.
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Majority of Male Shoppers Look For Sales In-Store, Regularly Use Coupons

Majority of Male Shoppers Look For Sales In-Store, Regularly Use Coupons | Using QR Codes | Scoop.it
Men seek out deals, regularly use coupons, and aren’t afraid to ask for help in-store, suggesting that “a number of assumptions associated with the way men shop… are just not true,” according to [download page] a new study from WSL.
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1 in 2 Email Opens Said to Occur on a Mobile Device During Q2

1 in 2 Email Opens Said to Occur on a Mobile Device During Q2 | Using QR Codes | Scoop.it
The figures do vary from one researcher to the next, but the latest email benchmark study [download page] from Experian Marketing Services indicates that fully half of email opens during Q2 occurred only on a mobile device (“mobile-only”).
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How Are Retail Advertisers Engaging Mobile Audiences?

How Are Retail Advertisers Engaging Mobile Audiences? | Using QR Codes | Scoop.it

Millennial Media has released the latest study in its “Mobile Intel” series, produced in partnership with comScore.

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QR code plan for surf breaks - Gold Coast Bulletin News

QR code plan for surf breaks - Gold Coast Bulletin News | Using QR Codes | Scoop.it
Gold Coast Bulletin News
QR code plan for surf breaks
Gold Coast Bulletin News
Related Links. Pictures: Super swell draws surfers, July/August 2013.
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Social Sharing Behavior Said More Prevalent on Mobiles Than Desktops

Social Sharing Behavior Said More Prevalent on Mobiles Than Desktops | Using QR Codes | Scoop.it
Consumers are more social on mobile devices than on desktops, declares ShareThis, as the result of its new study comparing 4.9 billion social signals on the desktop web against 1.2 billion signals on the mobile web.
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Smartphone Addiction: 7 in 10 Adult Owners Keep Them Close Most of the Time

Smartphone Addiction: 7 in 10 Adult Owners Keep Them Close Most of the Time | Using QR Codes | Scoop.it
American adults who own smartphones just can't seem to separate themselves from their devices, according to an online survey conducted by Harris Interactive on behalf of
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Mobile marketing generates engagement and interest - QR Code Press

Mobile marketing generates engagement and interest - QR Code Press | Using QR Codes | Scoop.it
QR Code Press
Mobile marketing generates engagement and interest
QR Code Press
QR Code Press. World Leading News on Mobile Commerce Trends.
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QR codes may benefit from new technology - QR Code Press

QR codes may benefit from new technology - QR Code Press | Using QR Codes | Scoop.it
New invisible marker images are being suggested for improved use of the barcodes. Marketers are already big fans of QR codes due to their ease of use and their cost effectiveness as they bring the di
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Happy 4th of July to all our American friends!

Happy 4th of July to all our American friends! | Using QR Codes | Scoop.it
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Local Businesses Need To Expand & Refine Advertising Approach

Local Businesses Need To Expand & Refine Advertising Approach | Using QR Codes | Scoop.it
With consumers leveraging a broader array of online and offline media when searching for local business information — and increasingly relying on smartphones and tablets to conduct searches — local businesses need to expand and refine their...
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Happy Canada Day!

Happy Canada Day! | Using QR Codes | Scoop.it
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An effective addition to a tech resume: QR codes - ITworld.com

An effective addition to a tech resume: QR codes - ITworld.com | Using QR Codes | Scoop.it
An effective addition to a tech resume: QR codes ITworld.com Including a QR code shows a hiring manager that not only did this candidate put time and effort into making his resume stand out, but also that the added feature actually serves a purpose...
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Another great way to make it real easy to share information ~ on resumes this time

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Australia Post uses QR codes to link video messages to parcels - MuMbrella

Australia Post uses QR codes to link video messages to parcels - MuMbrella | Using QR Codes | Scoop.it
MuMbrella
Australia Post uses QR codes to link video messages to parcels
MuMbrella
Australia Post is urging gift senders to shoot a 15 second video of themselves speaking to the recipient which can be viewed via a QR code on the parcel.
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Mary Demers's curator insight, November 12, 2013 11:34 AM

Nice touch!

talentosprecato's curator insight, November 17, 2013 6:59 AM

Nessuno ci impedirebbe di farlo da soli: allegare alle nostre lettere un #qrcode con messaggio multimediale personalizzato stampato sulla carta. In Australia però ci hanno pensato le poste. Il progetto consiste in un "#video stamp" di 15 secondi codificato da un qrcode che viaggia insieme alla corrispondenza.

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1 in 2 Mobile-Toting Women Shoppers Would Share Location Info for $5 In-Store Credit

1 in 2 Mobile-Toting Women Shoppers Would Share Location Info for $5 In-Store Credit | Using QR Codes | Scoop.it
What would it take to get smartphone-toting women shoppers to share their location? A $25 in-store credit would do the job for 83%, according to results from a study of the
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Youth Are Turning to Their Smartphones First to Read Emails

Youth Are Turning to Their Smartphones First to Read Emails | Using QR Codes | Scoop.it
88% of smartphone owners aged 18-30 open emails on their devices, and 52% say that their device has become the primary device on which they open their emails, finds Constant Contact in a new study conducted with Chadwick Martin Bailey.
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QR Code Scanners By Generation & Gender [CHART]

QR Code Scanners By Generation & Gender [CHART] | Using QR Codes | Scoop.it
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV.
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Paulo Gervasio's curator insight, August 12, 2013 5:24 PM

Amazing if you look at the gender divide and how the  55+ males and under 18 females are on top.  ... A lot of People in their 50s are actually part of the IT age (people below 30 when they had their first PC)  the divide between people 60 and older and the rest of us should actually be sharper.

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QSRs' appetite for QR codes shows no signs of waning - Mobile Marketer - Software and technology

QSRs' appetite for QR codes shows no signs of waning - Mobile Marketer - Software and technology | Using QR Codes | Scoop.it
Even though the newer-technology augmented reality is also up-and-coming, quick-service restaurants such as McDonald’s, Taco Bell and Wendy’s are sticking with mobile bar codes to add shelf life to their packaging.
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Forgotten Coupons Lead 4 in 10 to Abandon In-Store Purchase

Forgotten Coupons Lead 4 in 10 to Abandon In-Store Purchase | Using QR Codes | Scoop.it
Many coupon users won't make a purchase if they've forgotten their coupon at home, details Google [pdf] in newly-released data. The survey, conducted in late 2012, asked
Hans Looman's insight:

This is where our electronic coupons shine! You always have them with you on your phone!

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Danone launches ambitious plan for QR codes - QR Code Press

Danone launches ambitious plan for QR codes - QR Code Press | Using QR Codes | Scoop.it
QR Code Press
Danone launches ambitious plan for QR codes
QR Code Press
With the advent of mobile technology, marketing had to adapt to the growing number of people that became reliant on smartphones and tablets.
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NFC and QR drive consumer engagement for Google billboard - CMO

NFC and QR drive consumer engagement for Google billboard - CMO | Using QR Codes | Scoop.it
CMO NFC and QR drive consumer engagement for Google billboard CMO A new advertising campaign for for Google's Play app store for Android employs wireless near-field communications (NFC) technology and QR codes to get consumers to engage with...
Hans Looman's insight:

Did you know QR.GL is NFC compatible too? Your mobile landing page info showing up just by tapping a phone to a tag... Want to know more? Ask us how!

 

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QR codes help craft beer brewer to offer recipes - QR Code Press

QR codes help craft beer brewer to offer recipes - QR Code Press | Using QR Codes | Scoop.it
QR codes help craft beer brewer to offer recipes
QR Code Press
Now it has chosen to add QR codes to its cans in order to provide a great deal more information and features than would be available on the limited space of a beer can label.
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Excavate A QR Code Campaign - 2d-code

Excavate A QR Code Campaign - 2d-code | Using QR Codes | Scoop.it
2d-code
Excavate A QR Code Campaign
2d-code
It's not a world record QR Code but it is the largest in Europe at 4,000m⊃2; (43,000ft⊃2;).
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Under-the-cap QR codes engage consumers - Packaging Digest

Under-the-cap QR codes engage consumers - Packaging Digest | Using QR Codes | Scoop.it
Packaging Digest
Under-the-cap QR codes engage consumers
Packaging Digest
Crown under the cap QR codes A recent survey by Pitney Bowes reports that Quick Response (QR) code usage in the U.S.
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