Men seek out deals, regularly use coupons, and aren’t afraid to ask for help in-store, suggesting that “a number of assumptions associated with the way men shop… are just not true,” according to [download page] a new study from WSL.
The figures do vary from one researcher to the next, but the latest email benchmark study [download page] from Experian Marketing Services indicates that fully half of email opens during Q2 occurred only on a mobile device (“mobile-only”).
Consumers are more social on mobile devices than on desktops, declares ShareThis, as the result of its new study comparing 4.9 billion social signals on the desktop web against 1.2 billion signals on the mobile web.
With consumers leveraging a broader array of online and offline media when searching for local business information — and increasingly relying on smartphones and tablets to conduct searches — local businesses need to expand and refine their...
MuMbrella Australia Post uses QR codes to link video messages to parcels MuMbrella Australia Post is urging gift senders to shoot a 15 second video of themselves speaking to the recipient which can be viewed via a QR code on the parcel.
88% of smartphone owners aged 18-30 open emails on their devices, and 52% say that their device has become the primary device on which they open their emails, finds Constant Contact in a new study conducted with Chadwick Martin Bailey.
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV.
Even though the newer-technology augmented reality is also up-and-coming, quick-service restaurants such as McDonald’s, Taco Bell and Wendy’s are sticking with mobile bar codes to add shelf life to their packaging.
QR Code Press Danone launches ambitious plan for QR codes QR Code Press With the advent of mobile technology, marketing had to adapt to the growing number of people that became reliant on smartphones and tablets.
CMO NFC and QR drive consumer engagement for Google billboard CMO A new advertising campaign for for Google's Play app store for Android employs wireless near-field communications (NFC) technology and QR codes to get consumers to engage with...
Hans Looman's insight:
Did you know QR.GL is NFC compatible too? Your mobile landing page info showing up just by tapping a phone to a tag... Want to know more? Ask us how!
QR codes help craft beer brewer to offer recipes QR Code Press Now it has chosen to add QR codes to its cans in order to provide a great deal more information and features than would be available on the limited space of a beer can label.