A collection of articles, blog posts and resources to inform information professionals about what are QR codes and how they can be utilised to support information services and learning support program...
"It seems that QR codes have gone mainstream, or at least hit that tipping point where it’s pretty safe to include them in campaigns. I’ve blogged about how a few nonprofits are using them, and how the Pancreatic Cancer Action Network was seeing real results, but it feels like there is a new energy around using them. With so many creative ways to use QR codes, it’s time for your nonprofit to consider incorporating them into your next campaign."
Surely you’ve heard about QR codes by now, and maybe your library is even exploring ways to put them to good use. Public libraries don’t seem to be as advanced in their QR experiments as academic libraries, which is logical when you think about it – the college students that use academic libraries would seem to be the prime demographic for QR codes. So far, however, QR experiments overall, even among college students, have had mixed results as you can see from the recent surveys cited below.
"People are making use of QR codes, although they’re not really sure of the purpose those codes are supposed to serve.
According to a study of more than 1,200 people by research firm Chadwick Martin Bailey, more than 80% of them recognize the black-and-white squares that link the real and virtual worlds (although only about 20% can refer to them as “QR”), and half of all smartphone owners have used their devices to scan the codes."
First ever internet-enabled QR code and Smart Tag product line released by DynotagQR Code PressThe technology company based in Seattle, Dynotag, Inc., has announced that it has now launched the first of its kind product line of internet-enabled...
"SnapTags are 2-D barcodes that include a brand's logo (or a Facebook logo) in a notched circle design. Contrasted with the familiar QR code, the result seems minimalist and polished. But it's not just a new design. The interactivity and analytics are updated, as well."
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