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3 Steps to Powerful LinkedIn Page Optimization

3 Steps to Powerful LinkedIn Page Optimization | Using Linkedin Wisely | Scoop.it
One of the most powerful tools for marketing your business is a LinkedIn page, but what do you know about optimizing your page? It’s an art, not a science.
Steve Cassady's insight:

Tips: 

  1. Share updates often  (but it's not Twitter)
  2. Add visual elements 
  3. Link to a landing page 
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Jan Vajda's curator insight, May 2, 2:30 PM

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Using Linkedin Wisely
Tips on using Linkedin and tools that enhance the Linkedin experience.
Curated by Steve Cassady
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Twitter Overtakes LinkedIn As Number 1 Social Media Site For Salespeople

Twitter Overtakes LinkedIn As Number 1 Social Media Site For Salespeople | Using Linkedin Wisely | Scoop.it
according to the survey and research we developed with a client, Twitter was ranked slightly more valuable than LinkedIn when it came to sales prospecting. This is a follow up to a sales survey I wrote about on Forbes with Jim Keenan in 2013.
Steve Cassady's insight:

What do you think?  Twitter squeaks by LinkedIn as slightly more valuable for sales prospecting in a sales survey.

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LinkedIn Introduces Analytics For Your Posts

LinkedIn Introduces Analytics For Your Posts | Using Linkedin Wisely | Scoop.it
Publishers now be able to get detailed information about how readers are interacting with their posts on the career-focused social network.
Steve Cassady's insight:

New Analytics tool rolling out to Linkedin Publisher users.

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7 Reasons Your LinkedIn Profile is a Hot Mess | Convince and Convert: Social Media Strategy and Content Marketing Strategy

7 Reasons Your LinkedIn Profile is a Hot Mess | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Using Linkedin Wisely | Scoop.it
In the age of personal brand marketing, it's just not okay to let your LinkedIn profile sit collecting Internet dust until you're ready to look for your next job. If your profile isn’t current, or if it communicates indifference, not only are you likely missing career-transforming opportunities, but you could also be giving people the wrong impression. Here are seven reasons your LinkedIn profile might be coming across as a social media hot mess.
Steve Cassady's insight:

Nice recap of 7 tips by Linkedin's Content Manager Jason Miller.  The biggest miss i see is the.  Don't just say it, Display it!  Display your visual assets.  https://www.linkedin.com/portfolio

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LinkedIn Extends Self-Service Profile Widget To College And University Sites ... - TechCrunch

LinkedIn Extends Self-Service Profile Widget To College And University Sites ... - TechCrunch | Using Linkedin Wisely | Scoop.it
LinkedIn -- a social network for the working world with 350 million users -- has been taking several steps to build up its profile with educational..
Steve Cassady's insight:

LinkedIn expands features to help target College Students and to assist them in building their profiles.

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LinkedIn launches a dedicated job search app for Android - The Next Web

LinkedIn launches a dedicated job search app for Android - The Next Web | Using Linkedin Wisely | Scoop.it
Remember the job search app LinkedIn introduced for iOS last year? Well, now Android has a counterpart. The company says the app brings all the same features seen on iOS,…
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4 Ways to Use SlideShare for Lead Generation

4 Ways to Use SlideShare for Lead Generation | Using Linkedin Wisely | Scoop.it
Are you using SlideShare as a social media marketing option? Are you using SlideShare presentations to market your business? Have you considered SlideShare as a conversion tool?
Steve Cassady's insight:

Great Tiips!  Surprisingly Slideshare is still a secret and yet it benefits From Linkedin, Google Search and it's own search engine.

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3 Keys to Optimizing Your LinkedIn Strategy for Leads

3 Keys to Optimizing Your LinkedIn Strategy for Leads | Using Linkedin Wisely | Scoop.it
With roughly 260 million people using LinkedIn, including a growing number of business-to-business users, it's a platform that shouldn't be ignored if you want to generate productive leads.
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21 #tips for your @LinkedIn Company Page

21 #tips for your @LinkedIn Company Page | Using Linkedin Wisely | Scoop.it
21 LinkedIn Company Page tips by Dan Purvis, Co-Founder of Comms Axis: Learn how to easily generate more leads and engagement, and increase brand awareness
Steve Cassady's insight:

Nice Recap of what it takes to have a great LInkedIn Company Page.

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8 Ways To Better Market Yourself On LinkedIn In 2015 - Business 2 Community

8 Ways To Better Market Yourself On LinkedIn In 2015 - Business 2 Community | Using Linkedin Wisely | Scoop.it
LinkedIn has always been the industry standard when it comes to marketing yourself professionally, but the past few years have seen the social network’s importance and reach increase dramatically.…
Steve Cassady's insight:

Solid range of tips to market yourself on LInkedin

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Ivan Berlocher's curator insight, January 8, 6:57 PM

#marketing #selfbranding #linkedin

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The 31 Best LinkedIn Profile Tips for Job Seekers

The 31 Best LinkedIn Profile Tips for Job Seekers | Using Linkedin Wisely | Scoop.it
Here's everything you need to know about tricking out your LinkedIn profile—from crafting a stunning summary to selling your accomplishments
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LinkedIn InMail Policy Impact on Recruiters | OpenView Labs

LinkedIn InMail Policy Impact on Recruiters | OpenView Labs | Using Linkedin Wisely | Scoop.it
What kind of impact does the new LinkedIn InMail policy have on recruiters? Here is what you need to know.
Steve Cassady's insight:

LinkedIn is updating its InMail policy.  They are cracking down on sending generic batch InMails.

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5 Steps To Use LinkedIn Groups in Your Content Marketing Strategy

5 Steps To Use LinkedIn Groups in Your Content Marketing Strategy | Using Linkedin Wisely | Scoop.it
There are pros and cons of posting in LinkedIn groups, but it can be a sound strategy. Get 5 steps for using LinkedIn groups in your content marketing strategy.
Steve Cassady's insight:

5 tips on using Linkedin Groups for Content Marketing and how to do it effectively without coming across as a spammer.,

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Jacques Tang's curator insight, December 25, 2014 1:23 PM

*Les réseaux sociaux professionnels et votre marketing de contenu*
L'important sur les réseaux sociaux professionnels, c'est la qualité de l'engagement avec les membres de ces communautés. Vous aurez tout avantage à respecter votre auditoire en vous appliquant quelques règles simples de partage. En voici 5 pour votre marketing par contenus. #emarketing

Carla Deter's curator insight, December 30, 2014 10:21 AM

Great tips within. The spreadsheet (as shown) is key! Without organization and tracking of your posting you could by innocent mistaken be spammy. Need help promoting your next event? Let's start first by defining where your prospective attendees hang out.

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LinkedIn Rolls Out A Simplified Homepage With Analytics And News Feed Front And Center

LinkedIn Rolls Out A Simplified Homepage With Analytics And News Feed Front And Center | Using Linkedin Wisely | Scoop.it
LinkedIn, the social network for the working world, today gets around 198 million monthly unique visitors globally to linkedin.com spending on average 4.6..
Steve Cassady's insight:

More changes to come to Linkedin Home Pages.  Looks like everyone will eventually have different ones based on how you use the service.

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6 Tips for a Better LinkedIn Company Page

6 Tips for a Better LinkedIn Company Page | Using Linkedin Wisely | Scoop.it
LinkedIn Company Pages are a great way to brand your business, and share key content, information and updates with a targeted audiences.
Steve Cassady's insight:

6 Tips to get better performance from your LinkedIn Company Page.  The one tip that was new for me was the impact of image size on Company page postings.

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10 Easy Steps to Dramatically Improve your LinkedIn Security and Privacy - Heimdal Security Blog

10 Easy Steps to Dramatically Improve your LinkedIn Security and Privacy - Heimdal Security Blog | Using Linkedin Wisely | Scoop.it
Follow these 10 easy steps to increase your online privacy and protect your LinkedIn account from cyber-criminals.
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30 LinkedIn Publishing Tips and Resources

30 LinkedIn Publishing Tips and Resources | Using Linkedin Wisely | Scoop.it
Publishing on LinkedIn can help you gain visibility within your network and specific industry. The opportunities are limitless. However, getting started and generating a following can be tough. Use these 30 tips and resources to speed up your learning curve, and start creating powerful blog posts on LinkedIn today.1) Write from the heart. See this post from Andy Books as a great benchmark: The Hardest Part is the Failure.2) Inject some humor into your posts. If you can provide a first time reader with valuable info that they can use to better themselves in life or in their career AND make the
Steve Cassady's insight:

Nice tips and I like how the author leverages his publishing post with actual examples utilizing his tips.  The multi-media ones are very useful and statistics show they help.

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5 Ways to Find Your Following With LinkedIn’s New Audience Expansion Targeting

5 Ways to Find Your Following With LinkedIn’s New Audience Expansion Targeting | Using Linkedin Wisely | Scoop.it
5 Ways to Find Your Following With LinkedIn’s New Audience Expansion TargetingMarch 20, 2015If you’re a B2B marketer, chances are that the things that cause you to grow a few extra gray hairs in your day to day are different than your B2C...
Steve Cassady's insight:

LinkedIn's New Audience Expansion Targeting gives you some more tools

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New for 2015: The Enhanced Sophisticated Marketer’s Guide to LinkedIn

New for 2015: The Enhanced Sophisticated Marketer’s Guide to LinkedIn | Using Linkedin Wisely | Scoop.it
Last year, we published The Sophisticated Marketer’s Guide to LinkedIn to provide marketers with the definitive resource for getting maximum value from the world’s largest professional network, both for...

Via marketingIO
Steve Cassady's insight:

Last year's great Sophisticated Marketers Guide to Linkedin  has been updated.

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marketingIO's curator insight, February 23, 6:11 PM

And it includes the ad network announcement from last week, as well as the Lead Accelerator.

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8 Ways to Better Market Yourself on LinkedIn

8 Ways to Better Market Yourself on LinkedIn | Using Linkedin Wisely | Scoop.it
Some of the most influential and accomplished LinkedIn experts offer their best recommendations for making the most of your online marketing.
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Is it a good idea to be a LinkedIn Open Networker (LION)?

Is it a good idea to be a LinkedIn Open Networker (LION)? | Using Linkedin Wisely | Scoop.it
Many books and courses about LinkedIn advocate becoming a LinkedIn Open Networker also known as a LION. But, is it a good idea for you? First let's defin
Steve Cassady's insight:

Nice summary of issues on being a LION on Linkedin.  Is it best to be a "selective LION"?

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Find People and Jobs Faster with LinkedIn Search

Find People and Jobs Faster with LinkedIn Search | Using Linkedin Wisely | Scoop.it
On LinkedIn today, there are more than 330 million profiles, 2 million jobs, 3 million companies, nearly 20 million SlideShares and member posts and more. While that’s certainly a lot of content, it shouldn’t take you a lot of time to
Steve Cassady's insight:

Linkedin Search is getting more sophisticated.  Interesting read on some of the factors they consider for search types.

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10 LinkedIn Tips and Strategies You Need to Know | SEJ

10 LinkedIn Tips and Strategies You Need to Know | SEJ | Using Linkedin Wisely | Scoop.it
Do you want to enhance your LinkedIn experience? If so, here are 10 tips, tools, and strategies you need to use!
Steve Cassady's insight:

Nice tips and graphics that you normally don't see in the Top Tips list for Linkedin

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Learn more about changes with Linkedin Search

Learn more about changes with Linkedin Search | Using Linkedin Wisely | Scoop.it
Steve Cassady's insight:

Wow, 3rd degree visibility is now back for free accounts.  It will be interesting to see how they define commercial use restrictions.

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The 25 Hottest Skills That Got People Hired in 2014

The 25 Hottest Skills That Got People Hired in 2014 | Using Linkedin Wisely | Scoop.it
Believe it or not, 2014 is almost over and 2015 is right around the corner. With a new year comes new opportunities, and around this time we at LinkedIn are typically asked the following question: “Who’s getting hired and what are they doing?”

To get to an answer, we analyzed the
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Carla Deter's comment, January 12, 11:52 PM
Glad to see you picked this up.
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LinkedIn Drives the Majority of B2B Leads and Conversions [INFOGRAPHIC]

LinkedIn Drives the Majority of B2B Leads and Conversions [INFOGRAPHIC] - B2B Social Media & Marketing - Medium
Social media continues to grow as a lead generation avenue, and according to this infographic from Oktopost, 80 percent …

Via Stéphane Baudin
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