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Get Booked and Stay Booked on LinkedIn » Linked Into Business | Linked Into Business

Get Booked and Stay Booked on LinkedIn » Linked Into Business | Linked Into Business | Using Linkedin Wisely | Scoop.it
10 Ways to Use LinkedIn as a Speaker   1. Who are you? Sure you are a speaker, but you need to be clear about what you speak about and who your audience
Steve Cassady's insight:

Nice insights by Viveka.  Another good point is that the Experience section can be used for more than Jobs.

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Rim Riahi's curator insight, March 3, 2013 2:46 AM

10 Ways to Use LinkedIn as a Speaker   1. Who are you? Sure you are a speaker, but you need to be clear about what you speak about and who your audience

Using Linkedin Wisely
Tips on using Linkedin and tools that enhance the Linkedin experience.
Curated by Steve Cassady
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LinkedIn Bonus | OkDork.com

LinkedIn Bonus | OkDork.com | Using Linkedin Wisely | Scoop.it
This bonus content was created by Paul Shapiro. *** Below are some other tips on how to be successful when publishing on LinkedIn... If you navigate to https://www.linkedin.com/today/posts there is a box that tells you “Top Influencer Post Searches” with valuable keyword data. It also gives you a short list of “Most Searched Influencers”. You can use this information to your advantage! You can also see what content is written about a certain keyword (and assess success) with a search: https://w
Steve Cassady's insight:

Some great tips on how to wwrite a Rocking Linkedin Publisher Post and some key tips shared:

Do you know your Audience Science?  (Linkedin tells you-if you know where to search)

Do you know what types of posts are being searched for (linkedin tells you-if you know where to search)

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10 Data-Driven Steps To Dominate LinkedIn Publishing

10 Data-Driven Steps To Dominate LinkedIn Publishing | Using Linkedin Wisely | Scoop.it
The top 3000 LinkedIn Publishing posts were analyzed & studied to find the 10 most common traits of successful articles on LinkedIn. Here's what they found.
Steve Cassady's insight:

Nice insights to dominate LinkedIn Publishing.  We will be discussing this with the study offers on #LinkedinChat November 4 at 8PM EST on Twitter.

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Top Tricks from LinkedIn for Creating Great Sponsored Updates - The ExactTarget Blog

Top Tricks from LinkedIn for Creating Great Sponsored Updates - The ExactTarget Blog | Using Linkedin Wisely | Scoop.it
Social.com is proud to be a launch partner with LinkedIn Sponsored Ads, and to host Jason Miller, Sr. Content Marketing Manager at LinkedIn, at Dreamforce this year. LinkedIn is an amazing platform for advertising because a third of all business … Continued
Steve Cassady's insight:

Top tricks for getting results from Linkedin Sponsored Updates.

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5 Best Ways to Develop and Maintain Relationships on LinkedIn - Social Media Camp

5 Best Ways to Develop and Maintain Relationships on LinkedIn - Social Media Camp | Using Linkedin Wisely | Scoop.it
5 Best Ways to Develop and Maintain Relationships on LinkedIn
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Crickets On Your LinkedIn Company Page? - Business 2 Community

Crickets On Your LinkedIn Company Page? - Business 2 Community | Using Linkedin Wisely | Scoop.it
Last May, a colleague of mine, Lindsey Stemann, wrote an article regarding the “5 Ways to Expand Your LinkedIn Company Footprint.” The post primarily focused on how to increase your LinkedIn comp…
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LinkedIn Tips: How Analytics Improves Your Job Search - InformationWeek

LinkedIn Tips: How Analytics Improves Your Job Search - InformationWeek | Using Linkedin Wisely | Scoop.it
LinkedIn's Who's Viewed Your Profile section features new data that can improve your network, profile, and job opportunities. Here are three ways to take advantage of it.
Steve Cassady's insight:

Nice tips on how to use "Who's Viewed your profile: data

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Discrepancies in Search: LinkedIn Recruiter vs. Personal

Discrepancies in Search: LinkedIn Recruiter vs. Personal | Using Linkedin Wisely | Scoop.it
Up until recently, search results in LinkedIn Recruiter (LIR) and in (any) personal account were the same.
Steve Cassady's insight:

Interesting Results.  Not all Linkedin Account Types will generate the same search results.

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LinkedIn Conversion: Kick Ass Strategies, Case Studies and Metrics

Content: MarketingCoPilot found average conversion rates using Content Marketing on LinkedIn to be around 15% Ads: Vertic showed 17% conversion rate using Link…
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Good case studies presented by Viveka von Rosen

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5 Ways To Stay Out Of LinkedIn Group Posting Jail When Promoting Your Next Event and More

5 Ways To Stay Out Of LinkedIn Group Posting Jail When Promoting Your Next Event and More | Using Linkedin Wisely | Scoop.it
Are you now or has your LinkedIn account ever been in 'moderation mode?' If so, a lesson learned. Yet, one time can be enough to throw your event promotions off schedule.You, your company
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Get More LinkedIn Engagement With These Two Easy Steps

Get More LinkedIn Engagement With These Two Easy Steps | Using Linkedin Wisely | Scoop.it
How to get more LinkedIn engagement by using these two easy and effective steps.
Steve Cassady's insight:

Nice tips on Boolean Searches and Linkedin Introductions.

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New Ways to Engage with Who’s Viewed Your LinkedIn Profile

New Ways to Engage with Who’s Viewed Your LinkedIn Profile | Using Linkedin Wisely | Scoop.it
Your LinkedIn profile is the foundation of your professional story. It tells people who you are, what you’re passionate about, and what your goals are for your next chapter. With our network of more than 300+ million professionals at your fingertips, you have the potential for exposure to a massive
Steve Cassady's insight:

Now you can track actions taken with "Who's viewed your profile" on Linkedin

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LinkedIn's Data Science Secret: Your Hidden Org Chart

LinkedIn's Data Science Secret: Your Hidden Org Chart | Using Linkedin Wisely | Scoop.it
LinkedIn does more than help find sales leads or job candidates: It's also a Rosetta stone for corporate hierarchies.
Steve Cassady's insight:
Interesting insights on LinkedIn search and how it varies by device
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15 LinkedIn Marketing Hacks to Grow Your Business

15 LinkedIn Marketing Hacks to Grow Your Business | Using Linkedin Wisely | Scoop.it
Discover how LinkedIn marketing can help you find new customers, make new business connections and grow your brand.
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11 Tips And Tricks For Getting The Most Out Of LinkedIn's Apps - Business Insider

11 Tips And Tricks For Getting The Most Out Of LinkedIn's Apps - Business Insider | Using Linkedin Wisely | Scoop.it
LinkedIn actually has several different apps that everyone who cares about their professional network should download
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Social Media Strategy: Using LinkedIn To Increase Sales

Social Media Strategy: Using LinkedIn To Increase Sales | Using Linkedin Wisely | Scoop.it
Selling a product or service? Need more leads? You NEED to be using LinkedIn to increase sales as part of your social media strategy. Here's why...
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10 Point Recipe For LinkedIn Success - Simplicity

10 Point Recipe For LinkedIn Success - Simplicity | Using Linkedin Wisely | Scoop.it
Want more business ? Here's a 10 Point Recipe For LinkedIn Success, all the steps you need for a B2B strategy on LinkedIn
Steve Cassady's insight:

10 Solid Points to build a successful Linkedin Presence.

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How To Use LinkedIn Company Pages For Search, Social & Reputation Management

How To Use LinkedIn Company Pages For Search, Social & Reputation Management | Using Linkedin Wisely | Scoop.it
Steve Cassady's insight:

Good Listing of how to use Linkedin Company Pages for Search, Social and Reputation Management.  While this post is dated in referring to Linkedin Product Pages and their feature set, The concepts and thinking is still useful today.

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Rethink Your LinkedIn Strategy: 6 Benefits Of Treating It More Like Twitter

Rethink Your LinkedIn Strategy: 6 Benefits Of Treating It More Like Twitter | Using Linkedin Wisely | Scoop.it
When you limit your LinkedIn network to only connections you personally know, you limit your overall networking potential.
Steve Cassady's insight:

Nice list of benefits of connecting beyond those you really know on Linkedin.  Nice charts showing the benefit of networking.

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The LinkedIn Publishing Platform and SEO: Talking about Backlinks

The LinkedIn Publishing Platform and SEO: Talking about Backlinks | Using Linkedin Wisely | Scoop.it
See what characteristics of LinkedIn Publishing posts attract the most external backlinks in order to assess how they will do in terms of SEO value.
Steve Cassady's insight:

Great Tips in this post on #Linkedin Publishing based on examining 3000 posts.

1) Write for a High School Senior or College Audience

2) You need images in your post.  Interesting 8 images are associated with the greatest amount of backlinks.

3) Embed 2 Pieces of Multimedia into your post

4) No to How-to Posts or Question Posts

5)  Break your post into 5 different sections/headings

6) Optimal word count is between 1900 to 2000

7) Neutral language posts tend to see more comments. Positive posts got slightly more backlinks on average.

8)  80 to 89 character length titles receive the most backlinks (remember LInkedIn also appends "LinkedIn" in the title tag.


Read for detailed insights

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LinkedIn University Rankings - Based on career outcomes

LinkedIn University Rankings - Based on career outcomes | Using Linkedin Wisely | Scoop.it
From university to career, see which schools are launching graduates into desirable jobs.
Steve Cassady's insight:

New feature by Linkedin to rank Universities based on Career Outcomes.  This leverages their 300 million database to provide information was to which schools get students into targeted jobs.  The Link, takes you to the ranking page on Linkedin.

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Inbound Marketing Articles | HubSpot Blog

Inbound Marketing Articles | HubSpot Blog | Using Linkedin Wisely | Scoop.it
HubSpot’s inbound marketing section of Inbound Hub – attracting over 1.4 million readers monthly – covers everything you need to know to master inbound marketing.
Steve Cassady's insight:

Solid Tips on Optimizing your Linkedin Profile for #SocialSelling.  Key activity would be to post more frequently with quality content.

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How to Find the Right LinkedIn Groups for Social Selling - Pipeliner CRM Blog

How to Find the Right LinkedIn Groups for Social Selling - Pipeliner CRM Blog | Using Linkedin Wisely | Scoop.it
LinkedIn Groups are a valuable resource. But how do you find the right groups to join? For sales professionals, this article will guide you.
Steve Cassady's insight:

Nice tips on finding the right groups and how to search.  Group types to consider are:

  • Industry-related groups
  • Profession related groups 
  • Topic/skill-related groups 
  • Event-related groups
  • Media-related groups 
  • Product-related groups 
  • I would also add Alumni Groups
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5 Signs You Might be a Loser on LinkedIn | The Savvy Intern by YouTern

5 Signs You Might be a Loser on LinkedIn | The Savvy Intern by YouTern | Using Linkedin Wisely | Scoop.it
In stark contrast to Twitter and Facebook, LinkedIn members have developed ways to communicate with each other. As the platform has evolved, some...
Steve Cassady's insight:

Avoid these mistakes on Linkedin:

1.  Send default connection request

2.  Say you are a friend when you are not

3.  Use of cliches and buzzwords

4.  You leave your profile unifinished

5. You leave your professional reputation to chance

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8 Reasons Why You Should Upgrade To LinkedIn Premium

8 Reasons Why You Should Upgrade To LinkedIn Premium | Using Linkedin Wisely | Scoop.it
Is LinkedIn Premium actually worth the money? Many users will often find themselves wondering this at some point when they are offered a free trial to experience the features LinkedIn Premium offers.
Steve Cassady's insight:

Good Summary of Premium Benefits with Expand Search Fields, More search visibility, and increased ability to be viewed.

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Curated by Steve Cassady
Strategic, Management, Operational, and Financial Business Consultant helping clients to create value. Social Media Community Manager for Alumni Association, LinkedIn Trainer. I also cohost #LinkedinChat on Twitter.