A library, like a national park, teaches us that we all benefit when our most valuable treasures are held in common. In the wonderful and wacky intertwingularity of information and architecture, it inspires us to better ourselves. If only we'd put it all together, back then, when we had the chance.
A customer wants to experience an organisation that provides a single seamless journey across all touchpoints from initial enquiry right through to any required post sales support. An approach to overcome these barriers is to consider the total customer journey.
UI is what people see and touch. It is what comes to mind when thinking of a product or an experience. But the UI stands on the top of a huge UX mountain. The better the UI works, the bigger the UX beneath.
“To get an innovative product to market quickly and efficiently, follow a lean UX process during each iterative development cycle. A lean UX process lets you validate business goals and identify market needs and affords opportunities for innovative change.”
The information needs to be consistent between video, kiosk screen, mobile and physical retail space. The information is cross-channel, but the experience is not. The experience, to the customer, is singular.
In summary, they are critical to the success of a design. If anybody claims not to use them you should be wary of the methods they employ. A wireframe is the compass that will keep a project on course, and a journey without a map is a hazardous one.
Mario K. Sakata's insight:
Particularly focused on making Wireframes in IA field.
Without the conviction born of personal experience, all the explaining in the world won’t get us what we want. Get that experience, and you will start to respect yourself and your skills, instead of relying on others to validate you. This confidence will give you the courage to act first, and get permission later. Confident
UX research begins when either a stakeholder asks for it or a researcher suggests it. When a stakeholder asks you to conduct a study, it is a good sign—the stakeholder realizes that answers to his or her questions lie with the people who will use the product or service.
How important is desirability? It's obvious that products we develop for sale be highly desirable, to attract and retain users. But even within the business world, people are demanding more from software products, and they know good design when they see it.
Together, the four components of governance will help ensure that your content remains purposeful andprofitable for your business and useful and usable for your audience. After all, that is what having a successful website is all about—achieving business goals online with content that gives your audiences what they need
There’s a lot of talk about wireframing, but what does our work look like beyond wireframing? Was I the only one with a simplified approach? What can we do to create successful designs? What does the process beyond ”the poster” look like?
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