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UXploration
Explore the art of UX persuasion.
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Innovation Methods Mapping

This is a preview version of the Innovation Methods Mapping Book. Copyright OPEN Innovation Consortium & Humantific. This book will soon be published.
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User Experience and Scientific Methods, Part 1: Eyetracking

User Experience and Scientific Methods, Part 1: Eyetracking | UXploration | Scoop.it
The most obvious scientific technique to achieve a high rate of adoption in the UX community is eyetracking.
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Is Mobile Customer Experience Harder?

Is Mobile Customer Experience Harder? | UXploration | Scoop.it

40% of ecommerce executives believe it’s harder to deliver a positive customer experience on mobile than online.

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Jean Schiller's curator insight, August 3, 2013 10:16 AM

Great article.  As it says, the key thing is to know *your* customers.  For some sites, customers are not visiting on the go.  Research is now showing that a large proportion of mobile users visit sites while at home, often while watching TV.

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Rating the Severity of Usability Problems

Rating the Severity of Usability Problems | UXploration | Scoop.it

Accounting for problem frequency and severity are two critical ingredients when communicating the importance of usability problems. They are also two of the inputs needed for a Failure Modes Effects Analysis (FMEA), a more structured prioritization process.

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What Every Conversion Rate Optimization Strategy is Missing

What Every Conversion Rate Optimization Strategy is Missing | UXploration | Scoop.it
The online marketplace can’t be compared to physical retail. Apply this framework to your conversion rate optimization strategy & double conversion rates.
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Interactivity Is King

Interactivity Is King | UXploration | Scoop.it
There is no way to deny that fact static pages just don't cut it anymore. With every company combining social media profiles with their standard websites,
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Human Body as Touchscreen Replacement

Human Body as Touchscreen Replacement | UXploration | Scoop.it
When you touch your own body, you feel exactly what you touch — better feedback than any external device. And you never forget to bring your body.
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The Psychology of Color in Marketing and Branding

The Psychology of Color in Marketing and Branding | UXploration | Scoop.it
The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing.
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MVP ≠ Minimum Product

MVP ≠ Minimum Product | UXploration | Scoop.it
MVP - Minimum Viable Product. With the incredible growth of the lean movement, this catch phrase is all the rage in the startup ecosystem.
Now, when the movement began, it was important to think...
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ユーザエクスペリエンス・デザイン・ガイド(User Experience Design Guide)

Presentation about ontology of User Experience held at the July Tech Festa 2013 in Tokyo ( #techfesta ) 2013年7月14日に開催された JTF 2013: July Tech F
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The Secret to Building Large Websites: Website Architecture

The Secret to Building Large Websites: Website Architecture | UXploration | Scoop.it
To build big time websites, you need to plan big. This guide provides an 11-step website architecture process you can adapt in your projects.
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Terry Patterson's comment, August 7, 2013 11:49 AM
Great article! I saw my role exactly here and I can relate with most all the activities that must be done when building a large site.
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Hey Jack Dorsey: You’re Wrong About “Customers” Versus “Users”

Hey Jack Dorsey: You’re Wrong About “Customers” Versus “Users” | UXploration | Scoop.it
Mario K. Sakata's insight:

A user is the person to whom value must be delivered. A customer is simply the person from whom $ must be acquired.

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What Aspiring Designers Need to Know About Strategy

What Aspiring Designers Need to Know About Strategy | UXploration | Scoop.it
Segmentation strategy... for Cute Overload This is an exclusive excerpt from my new book, Success by Design: The Essential Business Reference for Designers, which was recently released by HOW.
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Your app makes me fat

Your app makes me fat | UXploration | Scoop.it
In 1999, Professor Baba Shiv (currently at Stanford) and his co-author Alex
Fedorikhin did a simple experiment on 165 grad students.They asked half to
memorize a seven-digit number and the other half to memorize a two-digit number.
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Enterprise Information Architecture: Because users don't care abou...

Lou Rosenfeld's day-long seminar on enterprise information architecture. For more information on the seminar, visit http://louisrosenfeld.com/eia/
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How to Develop a Successful UX Strategy

UserZoom hosted a webinar with UX strategy expert Paul Bryan. In the webinar, Paul covered 7 important elements for developing a successful UX strategy.
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Michael Allenberg's curator insight, July 31, 2013 7:55 AM

Paul always has great insight to share!

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The consumer decision journey | McKinsey & Company

The consumer decision journey | McKinsey & Company | UXploration | Scoop.it
Consumers are moving outside the purchasing funnel—changing the
way they research and buy your products. If your marketing hasn’t changed in response, it should. A McKinsey Quarterly article.
Mario K. Sakata's insight:

McKinsey calls it a Customer Decision Journey.

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Michael Allenberg's curator insight, July 31, 2013 7:53 AM

This needs to be at the top of your reading list...

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Balancing UX Strategy with Lean and Agile | Roles in UX Strategy | UX Versus CX Strategy

Balancing UX Strategy with Lean and Agile | Roles in UX Strategy | UX Versus CX Strategy | UXploration | Scoop.it

No matter what design or development process your team chooses to employ, UX strategy plays an integral role, especially when user experience is critical to a product’s success.

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UX STRAT 2013 Conference Focuses on UX Strategy

UX STRAT 2013 Conference Focuses on UX Strategy | UXploration | Scoop.it

If you are a UX leader, strategist, researcher, or senior professional, the UX STRAT conference committee and I would like to invite you to join us for this ground-breaking, first UX STRAT conference. It is likely to pave the way for a whole new approach to guiding user experience design. - See more at: http://www.uxmatters.com/mt/archives/2013/07/ux-strat-2013-conference-focuses-on-ux-strategy.php#sthash.VAqBiYnW.dpuf

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Michael Allenberg's curator insight, July 23, 2013 8:08 AM

And it is here in Atlanta!!!

Michael Allenberg's comment, July 23, 2013 8:10 AM
Not the webinar... The actual conference is in Atlanta in September!!
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10 Worst Design Failures of All Time

10 Worst Design Failures of All Time | UXploration | Scoop.it
10 worst Design Failures of All time. Google Wave, Macintosh TV, Windows Mobile, Windows 8 shutdown system...to mention few. Design failures will give you a lesson
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Vloasis's curator insight, July 17, 2013 9:58 PM

Most of these products were a flash in the pan, but a couple I actually recall.  It seems 2004 was a great year for bad designs!

Mario K. Sakata's comment, July 19, 2013 10:14 AM
So as 2013. Flashback in decades complaining about how 'flat' it was.
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HCI: Design Patterns for Social Web Interaction

A presentation about social (Web) interaction in the context of HCI (Human-Computer Interaction), with a focus on specific design patterns & several case studie
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Michael Allenberg's curator insight, July 17, 2013 8:15 AM

A fascinating study!

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Lessons Learned -- Why the Failure of Systems Thinking Should Inform the Future of Design Thinking

Lessons Learned -- Why the Failure of Systems Thinking Should Inform the Future of Design Thinking | UXploration | Scoop.it

You never learn by doing something right cause you already know how to do it. You only learn from making mistakes and correcting them.

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John Michel's curator insight, July 15, 2013 9:04 AM

The drive to nail "design thinking" down has the same normative flavor that has restricted the spread of systems thinking. The urge to create a framework that specifies what and how a design thinker proceeds seems not just futile but dangerous to the survival of a movement aimed at expanding the kinds of thinking that managers, policy makers and citizens engage in.