This blog is a quick look at some simple Ui motion design principles. There isn’t too much documented about this area of mobile ui design and I thought there would be some value in expressing my views. From what is documented already I urge anyone interested in ui motion to check out Pasquale D’Silva http://psql.me/ and Johannes Tonollo’s meaningful transitions http://www.ui-transitions.com/#home.
This is second part of a series on design principles for beginners. The first part covered an introduction to gestalt; the rest of the series (including this post) will build on those gestalt principles and show how many of the fundamental principles we work with as designers have their origin there.
Why is Culture such a critical asset for companies today?
It’s a critical asset because companies such as Zappos and many other culture driven high-performing companies have raised the bar and set a new Culture Standard. Up and coming companies cannot expect to succeed without meeting this new standard.
Design Thinking (DT) has invaded the world. Thisnew creative wave?! attacked large companies and famous business schools worldwide. Even large Design global companies were not spared and required by the market to be experts in DT or at least announce it publicly to keep existing clients and reach new markets.
Mobile is here to stay, with its own set of rules and constraints. At the same time, it’s a rapidly evolving platform, with new technologies and capabilities being added by the quarter. We can’t design for mobile like we used to do for posters and Web pages. So what toolkit and mindset does a mobile designer need to thrive?
Don’t take space away from the content people care about. For example, displaying a second, persistent bar at the top of the screen that does nothing but display brand assets means that there’s less room for content. Instead, defer to the user’s content and consider less intrusive ways to display pervasive branding, such as using a custom tint or font, or subtly customizing the background of a screen.
Iconography gets to the heart of what UX designers live and breathe: they can make or break the usability of an interface. It therefore stands to reason that their use is context–specific. Like every other area of user experience design, icons are best suited for the target audiences that will most profit from their use. It’s up to us as communicators, designers, and creators to identify those audiences and get the most out of our icons.
Marcia J. Bates defines information as patterns in the organization of matter and energy (2006). We distinguish perceptual and linguistic information not by their fundamental natures, patterns in the organization of matter and energy, but by their particular flavors of pattern.