recognise that the critical success factor in the future will be to put customers first. And to put customer experience delivery front-and-centre within their business. However, to achieve commercially sustainable growth, there’s more to it than just selling a product or service. Here's a fresh, innovative approach to Customer Experience Design.
The Value Proposition Canvas helps you design products and services that customers really want because it gets you to focus on what matters most to them. You won’t find success with the tool though if you don’t learn how to use it properly. This post highlights five of the most common and most critical mistakes we’ve seen people make when using the Value Proposition Canvas and provides best practices for what you should do instead.
While it is very tempting to implement off the shelf performance management system, it is more important to determine which services matter to customers and the performance of the organisation in these areas.
The Magicband wields access to the park, replacing virtually every transaction you’d make inside. Bob Croslin If you want to imagine how the world will look in just a few years, once our cell phones become the keepers of both our money and identity, skip Silicon Valley and book a ticket to Orlando. Go to…
Big data is nothing but a bunch of numbers. But once we put those numbers into context, businesses can use big data to improve the customer experience. This week, author Bart Mozyrko provides an overview of the value of big data, and how we can use it.
User stories are bite-size snippets that highlight the true goals of an application throughout the design process. This week, author Tom Brinton shows us how even a lightweight implementation of user stories benefits UI design process.
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