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Explore the art of UX persuasion.
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Ten Guidelines for Quantitative Measurement of UX | UX Magazine

Ten Guidelines for Quantitative Measurement of UX | UX Magazine | UXploration | Scoop.it

Most UX designers use qualitative research—typically in the form of usability tests—to guide their decision-making. However, using quantitative data to measure user experience can be a very different proposition.

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Mobile UX Research Methods and Tools [Infographic]

Mobile UX Research Methods and Tools [Infographic] | UXploration | Scoop.it
Building great mobile experiences today is more important than ever before. Understand your mobile user experience research options and select the right method to answer your business questions.
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Overhauling a UI Without Upsetting Current Users | UX Magazine

Overhauling a UI Without Upsetting Current Users | UX Magazine | UXploration | Scoop.it

It’s a discipline based on the fundamentals of good UX design: collecting, interpreting, and prioritizing user research. These are core competencies that companies planning to stay market winners must cultivate within their organizations.

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Testing the User Experience: Consumer Emotions and Brand Success :: UXmatters

Testing the User Experience: Consumer Emotions and Brand Success :: UXmatters | UXploration | Scoop.it
The key to creating brand loyalty is developing a consistent and salient brand perception through the association of specific emotional experiences with a product or service.
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Leveraging User Experience Research in Driving Business Results: A Quick Guide :: UXmatters

Leveraging User Experience Research in Driving Business Results: A Quick Guide :: UXmatters | UXploration | Scoop.it
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How Companies Learn Your Secrets

How Companies Learn Your Secrets | UXploration | Scoop.it
Your shopping habits reveal even the most personal information — like when you’re going to have a baby.
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Effective User Research And Transforming The Minds Of Clients - Smashing UX Design

Effective User Research And Transforming The Minds Of Clients - Smashing UX Design | UXploration | Scoop.it
Clients that deal with large agencies tend to place their trust in the big brand names of these shops.
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Usability and User Experience | 7 reasons to avoid remote user testing

Usability and User Experience | 7 reasons to avoid remote user testing | UXploration | Scoop.it
Remote user testing is becoming commonplace, and is quickly gaining popularity as a research method.
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Design Research Methods for Experience Design :: UXmatters

Design Research Methods for Experience Design :: UXmatters | UXploration | Scoop.it

There is a trend among some in the UX community to take the U out of UX and refer to our discipline simply as experience design.

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Leveraging User Research for More Effective Feature Prioritization

Leveraging User Research for More Effective Feature Prioritization | UXploration | Scoop.it
The project’s scope is firmly rooted in well-considered facts. The approach has been validated with consumers and business owners to ensure that it will deliver value.
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UserZoom Webinar: How to Conduct Web Customer Experience Benchmarking

You can't manage what you can't measure, so... How do you actually measure user experience?
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Customer Research & Persona Development

A guide to Lean UX (User Experience) customer research, persona development, and how to be sensitive to cognitive biases.
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Emotional response cards: a simple user research tool

Emotional response cards: a simple user research tool | UXploration | Scoop.it
Being emotional is often frowned upon in a business environment. But on a recent research project we decided to test out a new tool to help people express their feelings and provide us with better interview results.

We call the tool emotional response cards. In this blog post we are going to tell you how we used these cards and how they helped our research.
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How Many Test Users in a Usability Study? (Jakob Nielsen's Alertbox)

How Many Test Users in a Usability Study? (Jakob Nielsen's Alertbox) | UXploration | Scoop.it
The answer is 5, except when it's not. Most arguments for using more test participants are wrong, but some tests should be bigger and some smaller.
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Organized Approach to Emotional Response Testing | UX Magazine

Organized Approach to Emotional Response Testing | UX Magazine | UXploration | Scoop.it
What are your experiences with using the Product Reaction Cards—specifically if you culled the list of words and phrases or came up with your own? What technique did you use for developing your custom set of cards and how do you think your choices affected the quality and thoroughness of the emotional response inquiry?
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Starting Your User Research

Usability audits, heuristic evaluations, usability testing, field research – which one do you choose first? Which are the most effective?
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Everybody Lies: Rapid Cadence Research & Usability Testing

This is a short presentation covering the basics.
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Beyond User Research

Given in 2012 at UX Hong Kong (http://www.uxhongkong.com/) and WebVisions NYC (http://www.webvisionsevent.com/new-york/). Given in 2011 at the IA Summit (http:/...
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The UX Research Plan That Stakeholders Love - Smashing UX Design | Smashing UX Design

The UX Research Plan That Stakeholders Love - Smashing UX Design | Smashing UX Design | UXploration | Scoop.it
Long UX plans or no plans don’t work for people. You must be able to boil a UX research plan down to one page. If you can’t or won’t, then you won’t get buy-in for the research and its results.
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Planning User Research Throughout the Development Cycle

Planning User Research Throughout the Development Cycle | UXploration | Scoop.it
By Demetrius Madrigal and Bryan McClain
Published: December 5, 2011
“Research planning can reduce costs and decrease the time it takes to perform user research.
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