Being emotional is often frowned upon in a business environment. But on a recent research project we decided to test out a new tool to help people express their feelings and provide us with better interview results.
We call the tool emotional response cards. In this blog post we are going to tell you how we used these cards and how they helped our research.
What are your experiences with using the Product Reaction Cards—specifically if you culled the list of words and phrases or came up with your own? What technique did you use for developing your custom set of cards and how do you think your choices affected the quality and thoroughness of the emotional response inquiry?
Learn how to get under their skin and improve customer experience with this quick guide to Contextual Inquiry modelling, a technique for studying users in their natural environment and sorting the data into easy to analyse models.
It’s a discipline based on the fundamentals of good UX design: collecting, interpreting, and prioritizing user research. These are core competencies that companies planning to stay market winners must cultivate within their organizations.