There are as many different definitions for the word “touchpoint” in customer experience design and marketing as there are flavors on the average restaurant menu. Why? Because these disciplines have been evolving rapidly over the last decades and terminology has become fluid rather than static. To make matters more complicated – the term “touchpoint” is also often confused with the term “channel”. Author/Copyright holder: Rosenfeld Media. Copyright terms and licence: CC BY 2.0Some simpl
Design management is a complex field; it doesn’t relate to a single design discipline and the exact responsibilities attached to a design manager will depend on the organization they work for, the size of that organization (and the tier in the hierarchy at which the manager operates), the industry they work in, the current market position and to a large extent the perceived importance of design to the business.That means that defining “design management” becomes a near impossible task
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In his paper; “Conditional Reflexes” the scientist Ivan Pavlov proved that a dog could be conditioned to respond to a stimulus. He presented a dog with food and the dog began to salivate. He also rang a bell every time he presented the food. Eventually he could ring the bell and cause the dog to salivate without any food being present. The act of the dog salivating at the ring of the bell is what is known as a “conditioned response”.Why is this important? Because many people have mistake
When people select alternatives, they avoid loss and optimize for sure wins because the pain of losing is greater than the satisfaction of an equivalent gain. UX designs should frame decisions accordingly.
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