Analysing the end-user journey isn't new in digital design. But as websites and digital products become more interconnected across channels and devices, it's increasingly important to find sources of insight about end-users' interactions with your digital product or service.
The silver bullet is a cultural change rather than a technological change. It is a paradigm shift—a software industrial revolution based on reusable and interchangeable parts that will alter the software universe as surely as the industrial revolution changed manufacturing … I use a separate term, software industrial revolution, to mean what object-oriented has always meant to me: transforming programming from a solitary cut-to-fit craft, like the cottage industries of colonial America, into an organizational enterprise like manufacturing is today.
Bad profits are a ticking time bomb. Customers who are dissatisfied with the service or quality of a product are not only less likely to repurchase it, they are also more likely to tell their friends about the bad experience.
Effective Utilization of Information Assets. Enterprise Information Architecture (EIA) is an Information Architecture for optimizing the web-based on an overall bird’s-eye view of one’s company or organization—Enterprise.
Collaboration is crucial in creative ventures, yet building a culture that allows it to flourish can be tricky—particularly in traditional, hierarchically minded organizations. But with a little tweaking, any space has the potential to become a hotbed of connected thinking. As Rosie Manning learned recently, true collaboration thrives in an environment built on trust, openness, and flexibility.
A leading neuroscientist who has spent decades studying creativity shares her research on where genius comes from, whether it is dependent on high IQ—and why it is so often accompanied by mental illness.
There's plenty of research on ways that technology negatively impacts our lives, yet very little on how design - an integral part of that technology - might positively impact us. Pamela Pavliscak, a speaker at the upcoming conference Madison + UX, shares a research project that shows how a positive design can benefit our overall happiness.
The purpose of these onboarding screens — also referred to as walkthroughs — is to introduce the app and demonstrate what it does. Given that these are often the first set of screens with which users interact, they also set the users’ expectations of the app.
There are a number of methods to improve the usability of an interface. While it's hard to identify one overarching concept that's fundamental to the whole idea of usability, I think there's one that underlies most methods and desirable outcomes. That concept is that the developer is not the user.
Personas and journey maps can be impactful tools to your UX design and development process. However, as UX professionals, we have to remember that a persona or journey map is an interface. As with any interface, we have to know the context of use and the user base in order to determine if a journey map and/or persona is the appropriate tool.
Design is an iterative progress, ideas might seem good on the surface but they can always be made simpler, better, and more effective. This collaborative exercise sets a great precedent for the rest of our engagement as we will present and iterate many more times as we design and develop meaningful experiences for our users that also perform for our clients.
In today’s digital environment, every company wants to be the disruptor, and Human-Centered Design (HCD) is the way to get there. Unlike traditional strategy, which is often linear, slow, and product-driven, HCD enables companies to build agile businesses, products, and experiences that meet users’ ever-evolving needs. This infographic illustrates the three key phases of HCD: understand, visualize, realize.