By Jennifer Rice Who are your priority customers and how do you serve them? Classic brand and customer experience theory says to focus on the “best fit customer” to drive relevance, yet it is rare to find a case where pleasing only one customer type can help achieve your goals. Case [...]
Consistency in design is advisable most, but not all, of the time. Absolute consistency is repetitive to the point of boredom. In order to mine its benefits without putting your users to sleep, you need to know when to break the monotony. For example, you can see above how the light graphic background immediately draws attention to the beer compared to the black-and-white photo backgrounds in the other grid blocks.
VideoSo what’s the right employee engagement strategy to dramatically increase engagement in your organization? Well let’s first talk about the wrong strategy... Usually, someone from HR has to convince the CEO to spend money on an employee survey. And when the results come back, the data is hoarded by the senior leadership [...]
I’ve been working with large companies and the U.S. government to help them innovate faster– not just kind of fast, but 10x the number of initiatives in 1/5 the time. A 50x speedup kind of fast. Here’s how. —– Lean Innovation Management In the last five years “Lean Startup” methodologies have enabled entrepreneurs to [...]
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