While marketers are more clearly defining what the customer experience is and should be, challenges across the organization threaten to derail even the best-laid plans. Despite marketers’ unwavering desire to deliver the best possible experiences to customers — both online and off — gaps continue to plague even those with the best intentions.
Lean UX is an incredibly useful technique when working on projects where the Agile development method is used. Traditional UX techniques often don’t work when development is conducted in rapid bursts – there’s not enough time to deliver UX in the same way. Fundamentally Lean UX and other forms of UX all have the same goal in mind; delivering a great user experience it’s just that the way you work on a project is slightly different. So let’s take a look at how that might work. Lean UX – Wha
The iterative design process is a simple concept. Once, through user research, you have identified a user need and have generated ideas to meet that need; you develop a prototype. Then you test the prototype to see whether it meets the need in the best possible way. Then you take what you learned from testing and amend the design. Following that, you create a new prototype and begin the process all over again until you are satisfied that you’ve reached the best possible product for release t
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