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Mapping outstanding service experiences

What makes one service more remarkable than another? Which experiences make people return to a business or place?
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UXploration
Explore the art of UX persuasion.
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More than digital plus traditional: A truly omnichannel customer experience

More than digital plus traditional: A truly omnichannel customer experience | UXploration | Scoop.it
Adding digital channels requires major efforts, yet payoffs can disappoint. Integrating digital and traditional channels into a truly omnichannel offering is even harder--but multiplies the rewards.
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Defining Product Design: A Dispatch from Airbnb's Design Chief

Defining Product Design: A Dispatch from Airbnb's Design Chief | UXploration | Scoop.it
Airbnb VP of Design Alex Schleifer shares how design can become a more intentional, integrated discipline — and why it must be in order to better build products.
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How people buy your product

Customers are driven to products in very different ways, but it’s important that all roads lead to you. The job of marketing is to build these roads.
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Making design core to the agile process

Making design core to the agile process - Salesforce UX - Medium
A look into how we built Salesforce’s Lightning Experience
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Peek Inside a Facebook Design Critique

Peek Inside a Facebook Design Critique - Facebook Design - Medium
At Facebook, where we’re working to make the world more open and connected, an inherent part of our mission is to share how we create the…
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An Integrated Data Ecosystem Is The Key To Creating Customer Experience

An Integrated Data Ecosystem Is The Key To Creating Customer Experience | UXploration | Scoop.it
While marketers are more clearly defining what the customer experience is and should be, challenges across the organization threaten to derail even the best-laid plans. Despite marketers’ unwavering desire to deliver the best possible experiences to customers — both online and off — gaps continue to plague even those with the best intentions.
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Designing Airbnb’s Website: An Interactive Mockup Exercise

Designing Airbnb’s Website: An Interactive Mockup Exercise | UXploration | Scoop.it
I like its design not just because it has a pretty color palette or an eye-catching video on the front page, but because it was built with good ux.
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Kaothar MEZIANE Consultante en stratégie digitale's curator insight, July 20, 11:11 AM
Construisez le design de votre site grâce au Mockup. Exemple d'Airbnb
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The Perfect Design Tool

The Perfect Design Tool - User Defenders - Medium
One of the following statements by influential designers was made this month and the other was made five years ago. Can you guess which…
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Seven Digital Design Resources

Seven Digital Design Resources | UXploration | Scoop.it
We asked our Creative Team for their go-to resources for digital design. Here are some of their favorites:

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What is UX? User Experience defined in 10 videos

What is UX? User Experience defined in 10 videos | UXploration | Scoop.it
User Experience (UX) has become incredibly popular over the last five years – companies are finally understanding how creating great…
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Customer Journeys & Omnichannel User Experience

Full day course taught at Nielsen Norman Group’s UX Conference. Learn how to create an engaging and usable cross-channel experience.
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On Design Thinking

On Design Thinking - theuxblog.com - Medium
According to Patnaik (2009), Design Thinking is “any process that applies the methods of industrial designers to problems beyond how a…
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How IBM And Disney Brainstorm In The Cloud

How IBM And Disney Brainstorm In The Cloud | UXploration | Scoop.it
Mural, the collaborative whiteboarding app, tries to digitize the fun, chaotic physicality of brainstorming, while making it accessible to anyone.
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Designing a styleguide: elements that go into building compelling products

Designing a styleguide: elements that go into building compelling products | UXploration | Scoop.it
If you look at companies like Dropbox, Google, and Twitter you’ll notice that they each have their own unique aesthetic.
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Designing Credible Studies: A Research Framework User Experience Magazine

Designing Credible Studies: A Research Framework User Experience Magazine | UXploration | Scoop.it
UXPA's User Experience magazine: covering the broad field of user experience.
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User Stories are bad… M’Kay?

User Stories are bad… M’Kay? | UXploration | Scoop.it
How do you go about setting the context for the feature or capability your product team is going to build? To put it simply, if User…
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Customization vs. Personalization in the User Experience

Customization gives control to the user and personalization gives control to the site. Both can enhance experiences, but only when carefully implemented.
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Raise the Bar on Customer Experience with Maturity Models

Raise the Bar on Customer Experience with Maturity Models | UXploration | Scoop.it
Gone are the days when a brand could get away with a mobile experience that's a miniaturized version of the desktop website. Gone too are the days when it was acceptable to forget a logged in customer
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Some Design Up Front: Why "Sprint Zero" is Not Enough

Five big drawbacks of the "Sprint Zero" approach to integrating agile designers and developers on a software team.
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