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Bringing you dispatches from the UX World. Facebook : http://on.fb.me/p109Oa twitter : @i_ux
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Kazumichi Sakata (Mario)
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Scooped by Kazumichi Sakata (Mario) onto I Love User Experience |
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Retailers are already exploiting massive mobile integration opportunities. Delete the scoop?
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The qualitative nature of our UX inquiries helped provide insights into the reasons why there were product gaps and made those gaps visible.
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Businesses have always looked at ways to improve, to either save cost or improve operating performance. The drive for improvement is even greater today due to the current economic climate we find o... Delete the scoop?
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Always observe users using the product.Know your metrics. Obsess over them.Befriend your support team.Run A/B tests.
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When trying to start a business, you are probably going to focus on what your possible target market is first. You will then start to look at gaps in that market and what the various opportunities... Delete the scoop?
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Much more than designers, user experience professionals are well-suited to lead a company's customer development lab. 
Terry Patterson's curator insight,
June 17, 3:37 PM
Glad we're understanding more about what makes UX strategy what it is. The more designers understand this and explain it well (as in this article), the better organizations will also value the work that is done in user experience. In the future, the UX strategist will join the organization as a leader of integrated environments in order to serve customers in the best possible way and provide the value and ROI that is needed to stay competitive. Delete the scoop?
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Understanding and addressing customer journeys creates real value, more so than fixing performance of touchpoints.
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When we speak about a service or a system, an ecosystem or concept, they are a lot of times abstract things. Visualization representation is a way to make them more tangible. Delete the scoop?
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Seven primary motivationsThe reasons consumers use smartphones can be broken down into the goals listed at right, along with the average monthly minutes and percentage of interactions devoted to each.
Danielle Uskovic's curator insight,
May 29, 5:27 AM
People are using their smart phones 46% of the time for "me time", 19% of the time for Socialising and 12% of the time for shopping. Great news for marketers that the percentage of time spent on shopping on their mobile is on the rise. Delete the scoop?
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“There are three concepts and perspectives that are all the rage in our larger design and development space: service design, lean UX, and disruptive design. … Cumulatively, these three trends give us a solid working definition of UX strategy.”
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There’s never been a better time for marketers for to see, understand and respond to the customer journey. Delete the scoop?
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Flat design has all the key attributes that make a site as functional as it is beautiful. It recognizes that a sense of familiarity is important to the user experience, but it creates this sense in a way that fits with the medium. At the same time, it's able to adapt to new discoveries, trends, and ideas. Flat design brings us a step closer to a new paradigm of digital design, where the functionality and aesthetic are in complete harmony. Delete the scoop?
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Since customer experience (CX) is so important, shouldn’t we all want to know how our digital products, services, and interactions compare to those of our competitors? Delete the scoop?
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Who would’ve thought you could innovate around something as simple as waiting in line at a store, a taxi stand, or boarding an airplane? Yet when businesses look at what’s happening with their customers, it’s these opportunities that are most ripe for creating delightful experiences. Delete the scoop?
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Experience maps aren't limited to multi- or cross-channel experiences. They are about orchestrating multiple touchpoints that occur over time. And there's no right way to do an experience map. 
Hannes's curator insight,
June 11, 1:55 PM
In a multi decvice eco system, online service customers will experience several touchpoints occuring over time. People are accessing information in different contexts with different technologies, all the way from reviewing user opinions to performing purchases to using the complete solution. How can we be prepared for the complex situation of use that exists today, and how can support holistic design strategies? I think customer journey mapping is a useful method because it can help us to consider moments that matter for users in every touchpoint, instead of thinking about isolated tasks. Delete the scoop?
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An introduction to customer journey maps, a technique from service design that can be applied to UX of websites.
Terry Patterson's curator insight,
June 16, 5:04 PM
I find journey maps a great exercise, especially when the experience is poorly understood at first and user research has been done to understand it. The problem I see with them (from practice) is that while it is easy to illustrate a general user journey, it is difficult to account for every user mental model and contextual behavior; therefore, it is important to understand that journey maps illustrate generalities. In my opinion, complex user journeys better be backed up by good user research. Delete the scoop?
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There's no better way to learn how people actually use your product than to visit them in their homes says Gabriel Trionfi Pinterest's user experience... Delete the scoop?
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Product companies are about solving problems, and about asking the right questions in the first place. 
Natraj's curator insight,
June 7, 6:45 AM
Still, apparently we have UX Strategy as a definite split against Simple usability or interface solution which is tactical way of solving problems - still called to be UI design, since UX - eXperiences are strategical way of implementing solution. Strategy is tied with business engine [going skin deep of business revenue and marketing concepts], which really dives deep into research, its not superficial. UX design on other hand can take both ends of the spectrum - tactical & strategical. Now product companies really look it strategically since all your design essentially is a revenue game-changer! Finding the problem [May also said, Touchpoints] and solving it through design is more of UX Strategy where Business and design embedded pretty heavily. Delete the scoop?
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* The pretotyping manifesto is a living artifact, it will change and evolve as we put its principles into practice. The manifesto was inspired by a combination of the Agile Manifesto and the Unleash the Innovators Manifesto that Alberto Savoia developed at Google in 2009. Delete the scoop?
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Universal design describes a set of considerations made to ensure that a product, service, and/or environment is usable by everyone, to the greatest extent possible, without the need for adaptation or specialized design. Delete the scoop?
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A collection of thoughts and ideas on the practice and value of Service Design by Adaptive Path. Delete the scoop?
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To lay out paths, first place goals at natural points of interest. Then connect the goals to one another to form the paths.
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In order to succeed and create great digital experiences for today and into the future, I urge the worlds of marketing and product design to begin to collaborate and work together to build brands, products, and services that are meaningful, relevant, and connect with customers. Delete the scoop?
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Control of personal information in the digital space, and particularly on mobile devices, presents a unique designchallenge. Delete the scoop?
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