“There are three concepts and perspectives that are all the rage in our larger design and development space: service design, lean UX, and disruptive design. … Cumulatively, these three trends give us a solid working definition of UX strategy.”
Flat design has all the key attributes that make a site as functional as it is beautiful. It recognizes that a sense of familiarity is important to the user experience, but it creates this sense in a way that fits with the medium. At the same time, it's able to adapt to new discoveries, trends, and ideas. Flat design brings us a step closer to a new paradigm of digital design, where the functionality and aesthetic are in complete harmony.
Who would’ve thought you could innovate around something as simple as waiting in line at a store, a taxi stand, or boarding an airplane? Yet when businesses look at what’s happening with their customers, it’s these opportunities that are most ripe for creating delightful experiences.
* The pretotyping manifesto is a living artifact, it will change and evolve as we put its principles into practice. The manifesto was inspired by a combination of the Agile Manifesto and the Unleash the Innovators Manifesto that Alberto Savoia developed at Google in 2009.
Universal design describes a set of considerations made to ensure that a product, service, and/or environment is usable by everyone, to the greatest extent possible, without the need for adaptation or specialized design.
In order to succeed and create great digital experiences for today and into the future, I urge the worlds of marketing and product design to begin to collaborate and work together to build brands, products, and services that are meaningful, relevant, and connect with customers.