Marketing is not something you start after the product is ready for launch, it is part of the product development process. This is a typical, and completely normal, pattern for first-time and long-time founders. Product is ready for launch. Let’...
Dr Dan Jenkins leads the human factors and research team at DCA Design International, working on a range of projects in domains including medical, transport, consumer goods and industrial products. Lisa Baker is a Chartered Ergonomist of the CIEHF and senior human factors researcher at DCA Design International. Here, in advance of an interactive workshop they will present at Design Council, they discuss the necessity of designing from a strong evidence base.
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