The descriptive data becomes the template for who you measure. The behavioral data becomes the framework for testing. The interaction data becomes the task-scenarios that you simulate and measure during a usability test. Improvements in the interactions affect attitudes and the attitudes, like increased trust and loyalty, drive further buying behavior.
There are divergent things happening in the product and interaction design community. On one hand, we have some amazing pieces of writing from the likes of Ryan Singer and Julie Zhuo, moving our craft forward. On the other hand, we have a growing number of people posting and discussing their work on Dribbble, the aggregated results of which are moving our craft backwards.
The paper maintains that in the epistemological shift from postmodernism to pseudo-modernism, technological, economic, social, and cultural elements of change have thoroughly transformed the scenario in which information architecture operated in the late 1990s and have eroded its channel-specific connotation as a website-only, inductive activity, opening the field up to contributions coming from the theory and practice of design and systems thinking, architecture, cognitive science, cultural studies and new media.
At GDS we don’t have a ‘UX team’ and no one person has a job title that includes the term ‘UX’. We have designers and researchers who work as part of multidisciplinary, agile teams and who practice user centred design (UCD).
Traditional methods of user research and requirements gathering have served UX practitioners well in shaping our designs and redesigns of products and services. But as systems become more complex and users go beyond the screen, it’s becoming increasingly difficult to get accurate data on why our users, customers, and employees are doing the things they do.
They apply from 1H to 7H design solutions (High levels of complication, high stakeholder investment in success, high risk, high significance, high cost, high technology, high complexity in outputs and outcomes).
While the interaction of viewing/selecting photos seems a reasonable assumption, lean UX is about validating core needs, and validating our solution as an answer to those needs, before iterating additional versions of the solution.
A customer journey map is a framework that enables you to improve your customer experience. It documents the customer experience through their perspective, helping you best understand how customers are interacting with you now and helps you identify areas for improvement moving forward.