We all want to be a part of compelling creative projects—projects that solve business problems and engage users through meaningful and valuable experiences. However, given tight budgets and timelines it's challenging to create genuinely innovative design, identify gaps in the process, and consider the variety of factors for effective user experience.
Google Glass opens up a whole new world for designers. It's a world of wearable devices, and the applications that go with them. This week, authors Markiyan Matsekh and Oleh Hasoshyn explore the opportunities and the limitations that come with designing for Google Glass.
Analysing the end-user journey isn't new in digital design. But as websites and digital products become more interconnected across channels and devices, it's increasingly important to find sources of insight about end-users' interactions with your digital product or service.
Viewing nature “employs the mind without fatigue and yet exercises it; tranquilizes it and yet enlivens it,” wrote the pioneering landscape architect Frederick Law Olmsted . It’s good to get outdoors from time to time and enjoy nature, whether in the garden, a park, the rural countryside, or the wilderness. Art, literature, design, and common sense attest to this. The Arts and Crafts movement and 20th-century Bauhaus modernism affirmed the place of natural materials and natural forms in good design. But the claims for nature run even deeper: Nature restores and revives. To encounter natural environments is to be relieved of the stresses of modern living.
It’s time to stop the philosophical debate about whether investing in the experience of your customers is the right business decision. This isn’t a question of beliefs — it’s a question about the behavior of your customers. Connect the right data, and not only is it possible to quantify the impact of the difference between delivering a great experience and delivering a poor one — but it will demonstrate to everyone in your organization just how big that impact can be.
As consumer UX underwent a renaissance over the last decade, enterprise software stagnated with a design sensibility from the dial-up era.
Usability—much less beauty—was never a priority for business software. All that mattered was that large and complex applications worked. What’s the point of tweaking and beautifying when basic functionality is challenging enough and all of your competitors are equally sub par?
The point is users. Not yesterday’s users who eventually adapted to whatever complex software product you put in front of them. Those users are retiring. I’m talking about millennial workers who know better than to settle for unwieldy, confusing applications that only make their jobs harder.
You may be familiar with customer journey mapping, which is a tool that allows stakeholders to better understand customer interactions with their product or service over time. The service blueprint contains the customer journey as well as all of the interactions that make that journey possible.
Because of this, service blueprints can be used to better deliver a successful customer experience. Think of it this way: you can look at a building, and you can read a description, but to build the building you need more than an image or description. You need the instructions – the blueprint.
The purpose of these onboarding screens — also referred to as walkthroughs — is to introduce the app and demonstrate what it does. Given that these are often the first set of screens with which users interact, they also set the users’ expectations of the app.