B2B personas need to be researched, understood, and designed to meet robust goals and behaviors of buyers throughout the end-to-end buying cycle and brand experience. In addition, personas need to be designed to enable as well as make more effective new practices, functions, and roles.
The Alphabet Card is the first book in the Obsessions series from Studio Hinrichs. The series focuses on objects, topics and themes that fascinate and fixate, often for inexplicable reasons. Kit Hinrichs’ Alphabet Cards collection grew out of his interest in vintage typography, early printing techniques and popular trends from different eras.
A good information experience pulls all the components of the application together so that users can successfully and confidently move through an application. By providing the right information, you can improve the overall usability of your application, which in turn improves the satisfaction of your customers.
Getting prototypes in front of colleagues, stakeholders, and target or existing users is a great way to get quick feedback addressing your design direction, business needs, customer needs, and usability.
Flat design has all the key attributes that make a site as functional as it is beautiful. It recognizes that a sense of familiarity is important to the user experience, but it creates this sense in a way that fits with the medium. At the same time, it's able to adapt to new discoveries, trends, and ideas. Flat design brings us a step closer to a new paradigm of digital design, where the functionality and aesthetic are in complete harmony.
User Experience Strategy becomes an ‘in principle agreement’ on the shape of the project (what), its purpose (why), and provides potential implementation strategies (how). It takes into account all perspectives (e.g business, technical, marketing, brand) but privileges the intended user experience.
It’s important to remember that, between retail category, visitor demographics and savvy, and changing trends over time, there’s a lot of idiosyncrasy to any single case study. And of course, as Dell’s bold triggered overlay test illustrates, there are exceptions and surprises, and we have to keep on testing to uncover them.
As the variety of devices being used to access the Web has grown, these patterns haven’t been keeping up. Designing for today’s Web means considering single-handed thumb use on smartphones, two handed touch interactions on tablets, mouse and keyboard input on traditional PCs, hybrid devices, and more. Web layouts have to evolve to support this new reality.