Dr Dan Jenkins leads the human factors and research team at DCA Design International, working on a range of projects in domains including medical, transport, consumer goods and industrial products. Lisa Baker is a Chartered Ergonomist of the CIEHF and senior human factors researcher at DCA Design International. Here, in advance of an interactive workshop they will present at Design Council, they discuss the necessity of designing from a strong evidence base.
In 2010, James Bridle discovered that his Apple iPhone was collecting and storing his location data. The experience brought him to the realization that as a user, his actions were actually helping to design the experience he had. This week, author Paul Blackburn shows how the roles of user and designer will become more intertwined, as IoT technology becomes commonplace in our daily lives.
At Coca-Cola Global Business Services, GBS for short, we provide Finance, procurement, HR and IT services to the more than 700,000 Coca-Cola employees around the world. And just like any other service provider, we see delivering a great service experience as a vital aspect of what we do.
If “design-led” is the gospel in the Valley these days, it isn’t one that’s preached with much consensus. While many recognize it as a critical competitive advantage in this age of nearly instantaneous product parity, how design and designers should be integrated into a business remains a decidedly foggy issue. Design ends up looking a…
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