Design management is a complex field; it doesn’t relate to a single design discipline and the exact responsibilities attached to a design manager will depend on the organization they work for, the size of that organization (and the tier in the hierarchy at which the manager operates), the industry they work in, the current market position and to a large extent the perceived importance of design to the business.That means that defining “design management” becomes a near impossible task
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When people select alternatives, they avoid loss and optimize for sure wins because the pain of losing is greater than the satisfaction of an equivalent gain. UX designs should frame decisions accordingly.
As a company scales it’s easy for teams to lose sight of who they’re building for. With siloed teams and a lack of communication, customer empathy becomes so diluted that it’s just another poster on the wall. But for today’s software companies, customer support teams… Read more
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