A good information experience pulls all the components of the application together so that users can successfully and confidently move through an application. By providing the right information, you can improve the overall usability of your application, which in turn improves the satisfaction of your customers.
Content modeling requires you to simultaneously understand your goals at the highest level and get intimate with your content’s most minute attributes, and there’s a pretty big chasm in between. Luckily, there’s an entire discipline dedicated to bridging that divide: content strategy.
Content strategy is a process, not a deliverable. By focusing its value back on how it meets objectives and influences outcomes, and then further aligning these with how it fits within process can go a long way towards reclaiming the big “S” we’ve all come to respect in strategy.
Findability - The Art and Science of Making Content Findable
Why Findability is Critical Today
Content without access is worthless. With the advent and maturity of the Internet, what was once exclusively the domain of libraries and the private collections of enterprises is now a broadly understood issue.
Case in point: Moments ago, I entered the word “Findability” into a search tool that indexes the Internet.
More than 543,000 individual bodies of content were retrieved. Eureka – Findability solved, right? With a simple search, I am able to retrieve “all” of that content. No. The rules of the game have changed significantly.
Together, the four components of governance will help ensure that your content remains purposeful andprofitable for your business and useful and usable for your audience. After all, that is what having a successful website is all about—achieving business goals online with content that gives your audiences what they need
To ensure that content is just as much a decisive element in the design and development process as graphics and code are, you need content experts in your team. Not only on the strategic issues regarding content, but experts in the fine art of writing and editing, photography and photo selection, scripting and filming, creating infographics and so on.