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Explore the art of UX persuasion.
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Content Isn’t King, Content Is a Product

Content Isn’t King, Content Is a Product | UXploration | Scoop.it

If content is king, then it’s like the king on a chessboard: important but not very powerful.

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Emotion in Marketing: How Our Brains Decide What's Shareable

Emotion in Marketing: How Our Brains Decide What's Shareable | UXploration | Scoop.it
Let's take a closer look at how emotions form in the brain and the ways they motivate us to surprising actions.
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Content strategy and UX (user experience) are twins

Content strategy and UX (user experience) are twins | UXploration | Scoop.it
Content strategists and user experience specialists share varied backgrounds, user focus, and an empathetic and collaborative approach to work.
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Creating a Successful Information Experience for Your Users | UX Magazine

Creating a Successful Information Experience for Your Users | UX Magazine | UXploration | Scoop.it

A good information experience pulls all the components of the application together so that users can successfully and confidently move through an application. By providing the right information, you can improve the overall usability of your application, which in turn improves the satisfaction of your customers.

Mario K. Sakata's insight:

Information Strategy.

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jm gif's curator insight, May 10, 2013 2:03 AM

Un artículo muy interesante sobre la gestión de la información para los usuarios

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Content Strategy for Mobile: The Workshop #ias13

CONTENT STRATEGYFOR MOBILE@karenmcgrane
Mario K. Sakata's insight:

You don't get to decide which device people use. They do.

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Using Mind Maps for UX Design: Part 3 – Content Strategy Maps

Using Mind Maps for UX Design: Part 3 – Content Strategy Maps | UXploration | Scoop.it

Mind maps can also be used to help you wrap your head around the content strategy needs for a product or service and to make those activities more tangible, organized, and structured.

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Breaking Content Down - UXmas - Wishing you a great experience through the festive season!

Breaking Content Down - UXmas - Wishing you a great experience through the festive season! | UXploration | Scoop.it
Content modeling requires you to simultaneously understand your goals at the highest level and get intimate with your content’s most minute attributes, and there’s a pretty big chasm in between. Luckily, there’s an entire discipline dedicated to bridging that divide: content strategy.
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Fred Zimny's curator insight, December 15, 2012 8:18 AM

Data modelling, content modelling. We made some progress in the last decades!

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Content Strategy Is A Process Not A Deliverable

Content Strategy Is A Process Not A Deliverable | UXploration | Scoop.it
Content strategy is a process, not a deliverable. By focusing its value back on how it meets objectives and influences outcomes, and then further aligning these with how it fits within process can go a long way towards reclaiming the big “S” we’ve all come to respect in strategy.
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Modelling Content Strategy with Content Flow Diagrams | Teehan+Lax

Modelling Content Strategy with Content Flow Diagrams | Teehan+Lax | UXploration | Scoop.it
Content Strategy has recently emerged as "the next big thing" for digital designers and marketers.
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Content that Travels from #EuroIA 2012

More than ever, content needs to cross boundaries—be they device or country, channel or language—to keep up with the pace of organizations, users, and the w...
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Developing a User Centric Content Strategy

Developing a User Centric Content Strategy | UXploration | Scoop.it
Content should exist because there is a target set of audience - people who will read, watch, and/or look at your stuff.
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Visual Storytelling: Why Data Visualization is a Content Marketing Fairytale

Visual Storytelling: Why Data Visualization is a Content Marketing Fairytale | UXploration | Scoop.it
To make your Content Marketing work stand out you need to combine visual elements through storytelling. Read to learn more on data visualization.
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Findability Primer by Information Architected

Findability - The Art and Science of Making Content Findable 

Why Findability is Critical Today 

Content without access is worthless. With the advent and maturity of the Internet, what was once exclusively the domain of libraries and the private collections of enterprises is now a broadly understood issue. 

Case in point: Moments ago, I entered the word “Findability” into a search tool that indexes the Internet. 

More than 543,000 individual bodies of content were retrieved. Eureka – Findability solved, right? With a simple search, I am able to retrieve “all” of that content. No. The rules of the game have changed significantly.

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Focus on the Frame

Focus on the Frame | UXploration | Scoop.it

It is the framework itself that changes with new technology, and not just the picture within the frame.

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How To Maintain Hierarchy Through Content Choreography | Smashing Magazine

How To Maintain Hierarchy Through Content Choreography | Smashing Magazine | UXploration | Scoop.it
An article on content choreography, the art of developing web pages in ways that the hierarchy of content can be maintained as your layout adjusts.
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Torbjörn Ungvall's curator insight, April 28, 2013 1:24 AM

Insight in content chreography...

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Secrets of Brand-Driven Content Strategy workshop #ias13

Facing feature creep and disagreements among stakeholders? Are you trying to incorporate a blog, Twitter feed, or curated content because the CMO likes it… or
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Get Your Content Strategy Out of the Drawer with Governance | UX Magazine

Get Your Content Strategy Out of the Drawer with Governance | UX Magazine | UXploration | Scoop.it

Together, the four components of governance will help ensure that your content remains purposeful andprofitable for your business and useful and usable for your audience. After all, that is what having a successful website is all about—achieving business goals online with content that gives your audiences what they need

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The New SEO Rules in a Content Marketing World

The New SEO Rules in a Content Marketing World | UXploration | Scoop.it
Five years ago, SEO was all the buzz. Today, it has shifted to "content marketing," which aims to create stories humans want to read and engage with.
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‘Content first’? Content left, right and centre! | .net magazine

‘Content first’? Content left, right and centre! | .net magazine | UXploration | Scoop.it
To ensure that content is just as much a decisive element in the design and development process as graphics and code are, you need content experts in your team. Not only on the strategic issues regarding content, but experts in the fine art of writing and editing, photography and photo selection, scripting and filming, creating infographics and so on.
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Content and the journey: Building a good user experience for news sites | Media news | Journalism.co.uk

Content and the journey: Building a good user experience for news sites | Media news | Journalism.co.uk | UXploration | Scoop.it
Based on the advice of user experience and news design experts, this feature outlines eight pointers on offering audiences a good user experience...
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How to Create Content Maps for Planning Your Website’s Content

How to Create Content Maps for Planning Your Website’s Content | UXploration | Scoop.it
This is a short and simple guide to content mapping (a visual technique that can help you in planning your site's content).
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