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Explore the art of UX persuasion.
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A Link is a Promise

A Link is a Promise | UXploration | Scoop.it
The words in a link label make a strong suggestion about the page that is being linked to. The destination page should fulfill what the anchor text promises.
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Competitive Usability Testing to Discover Better Designs

Testing your site’s existing design along with a few competitor sites provides valuable insight for new designs.
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UX Maturity Model: From Usable to Delightful

UX Maturity Model: From Usable to Delightful | UXploration | Scoop.it
User Experience Magazine - The Magazine of the User Experience Professionals Association
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The Most Fundamental Concept in Usability

The Most Fundamental Concept in Usability | UXploration | Scoop.it

There are a number of methods to improve the usability of an interface.  While it's hard to identify one overarching concept that's fundamental to the whole idea of usability, I think there's one that underlies most methods and desirable outcomes.  That concept is that the developer is not the user.  

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4 Types of Customer Analytics Data to Collect: Measuring Usability

4 Types of Customer Analytics Data to Collect: Measuring Usability | UXploration | Scoop.it

The descriptive data becomes the template for who you measure. The behavioral data becomes the framework for testing. The interaction data becomes the task-scenarios that you simulate and measure during a usability test. Improvements in the interactions affect attitudes and the attitudes, like increased trust and loyalty, drive further buying behavior.

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13 ways to master UX testing for your startup

13 ways to master UX testing for your startup | UXploration | Scoop.it

One of the most important practices in UX design is actually done before the UX design process even starts. Defining the goals and values of the product that you would like to build is the key driver for a results-driven process.

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Usability and user experience

Usability and user experience | UXploration | Scoop.it

With the huge competitive advantage well designed technology products give to universities and colleges an understanding of usability and user experience is key to their success.

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Rating the Severity of Usability Problems

Rating the Severity of Usability Problems | UXploration | Scoop.it

Accounting for problem frequency and severity are two critical ingredients when communicating the importance of usability problems. They are also two of the inputs needed for a Failure Modes Effects Analysis (FMEA), a more structured prioritization process.

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Shopping Cart Usability

Shopping Cart Usability | UXploration | Scoop.it

It’s important to remember that, between retail category, visitor demographics and savvy, and changing trends over time, there’s a lot of idiosyncrasy to any single case study. And of course, as Dell’s bold triggered overlay test illustrates, there are exceptions and surprises, and we have to keep on testing to uncover them.

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New Rule: Every Desktop Design Has To Go Finger-Friendly (Global Moxie)

New Rule: Every Desktop Design Has To Go Finger-Friendly (Global Moxie) | UXploration | Scoop.it
New hybrid keyboard-touch laptops and tablets have changed the game. When any desktop machine could have a touch interface, we have to proceed as if they all do.
Mario K. Sakata's insight:

Every desktop UI should be designed for touch now?

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More Than Usability: The Four Elements of User Experience, Part III :: UXmatters

More Than Usability: The Four Elements of User Experience, Part III :: UXmatters | UXploration | Scoop.it

Explained the benefits of breaking down user experience into its four elements—usability, desirability, adoptability, and value—and discussed ways of applying this framework to help you develop products that customers love.

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A Brief History of Usability: Measuring Usability

A Brief History of Usability: Measuring Usability | UXploration | Scoop.it

While not exhaustive, the following is a timeline of several key events, people and publications that have shaped the history and future of usability:

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Gestures & Animations: The Pillars of Mobile Design

Gestures & Animations: The Pillars of Mobile Design | UXploration | Scoop.it

The more you rely on gestures over visible buttons, the greater the possibility for confusion.

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User Experience Smackdown: Usability Testing Vs. User Testing

User Experience Smackdown: Usability Testing Vs. User Testing | UXploration | Scoop.it
What's the difference between user testing and usability testing? Contributor Shari Thurow explains the distinction.
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The Next UX Revolution: Transforming Stodgy Enterprise Applications Into Engaging Experiences

The Next UX Revolution: Transforming Stodgy Enterprise Applications Into Engaging Experiences | UXploration | Scoop.it

As consumer UX underwent a renaissance over the last decade, enterprise software stagnated with a design sensibility from the dial-up era.

Usability—much less beauty—was never a priority for business software. All that mattered was that large and complex applications worked. What’s the point of tweaking and beautifying when basic functionality is challenging enough and all of your competitors are equally sub par?

The point is users. Not yesterday’s users who eventually adapted to whatever complex software product you put in front of them. Those users are retiring. I’m talking about millennial workers who know better than to settle for unwieldy, confusing applications that only make their jobs harder.


Via yannick grenzinger
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Fred Zimny's curator insight, August 23, 10:17 AM

True for profit institutions, but i 'm not quite for non-profit, education and healthcare

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Getting Revenue From Unhappy Customers

Getting Revenue From Unhappy Customers | UXploration | Scoop.it

Bad profits are a ticking time bomb. Customers who are dissatisfied with the service or quality of a product are not only less likely to repurchase it, they are also more likely to tell their friends about the bad experience.

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Samuel Pavin's curator insight, August 4, 4:35 AM

As startups tend to show it these days, quality has to come back in the mix and the time bomb sales should definitely be banned ... at least not encouraged.  

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14 Usability Testing Tools Matrix and Comprehensive Reviews

14 Usability Testing Tools Matrix and Comprehensive Reviews | UXploration | Scoop.it
A Comprehensive Review and Matrix of 14 Usability Testing Tools including quadrant sorting of tools based on technology and impact.

Via Terry Patterson
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Terry Patterson's curator insight, February 11, 3:39 PM

I think this is a good attempt at reviewing some popular usability testing tools, however, the review itself seems a bit shallow. Anybody else has something to say about this?

Mario K. Sakata's comment, February 16, 7:25 AM
Depending on the context, yes.
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Are Severe Problems Uncovered Earlier in Usability Tests?

Are Severe Problems Uncovered Earlier in Usability Tests? | UXploration | Scoop.it

The advantage of looking at multiple studies using different devices, facilitators, and evaluators is that we don't need to rely on a single study with its potential flaws and idiosyncrasies to draw a conclusion about the relationship between frequency and severity.

Mario K. Sakata's insight:

Frequency & severity aren't correlated.

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Tablet Usability: Findings from User Research

Flat design and improperly rescaled design are the main threats to tablet usability, followed by poor gestures and workflow.
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Shades of Discoverability

Shades of Discoverability | UXploration | Scoop.it
Many modern digital products enable complex, emergent behavior, not just pure task completion. We’re building habitats, not just tools; yet we often think of discoverability only in terms of task execution.
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A Web for Everyone: Accessibility as a design problem.

Let's get past the idea that checklists and compliance all there is to accessibility. Designing for accessibility is a user experience design problem, starting
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LukeW | Responsive Navigation: Optimizing for Touch Across Devices

LukeW | Responsive Navigation: Optimizing for Touch Across Devices | UXploration | Scoop.it
LukeW Ideation + Design provides resources for mobile and Web product design and strategy including presentations, workshops, articles, books and more on usability, interaction design and visual design.
Mario K. Sakata's insight:

In our earlier multi-device designs, we accounted for this convention by creating a series of navigation structures that adapted from comfortable touch zones on small screen devices to the kinds of navigation structures people have come to expect on desktop and laptop computers (top of screen, etc.).

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Alice O'Brien's curator insight, May 14, 2013 10:40 PM

LukeW is always worth the read.

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The RITE Way to Prototype | UX Magazine

The RITE Way to Prototype | UX Magazine | UXploration | Scoop.it

These are some of the questions we typically ask when testingdesign concepts with users. In this article, we’ll tell you how we used a method called Rapid Iterative Testing and Evaluation, or RITE, to help us answer them, and we’ll offer some tips that you can try within your own teams.

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Hans's curator insight, March 20, 2013 12:09 PM

This acronym contains aspects most user experience designers badly tries to cover in the creative process: Rapid Iterative Testing and Evaluation. Isn't that a generally sucessful recipe for digital development? The difference between a traditional design process and the one explained in this article is that the RITE approach iterates immediately when a problem appears for only one or two users, this saves a lot of time since the solution can be modified up to X times each study, assuming the test sample has X participants. But I can't help myself and must doubt the certainty of such model because sometimes, or even often, a so called A/B situation appears, and that requires a quantitative and holistic comparison which this approach doesn't support. So I think RITE is a useful way to fast detect general issues but might be misleading and confusing for ambiguous design questions.

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The Grammar of Interactivity - UX Booth | UX Booth

The Grammar of Interactivity - UX Booth | UX Booth | UXploration | Scoop.it

User Experience Design calls for us to write words on buttons all the time – but how do we know whether we’re choosing the right ones? Linguistics may provide a clue. What follows is a simple test to check whether your calls to action “work” linguistically as well as a guide to consider the grammar of your experience elements.

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