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Explore the art of UX persuasion.
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The Design Principles of Simplicity

The Design Principles of Simplicity | UXploration | Scoop.it
We live surrounded by millennials that are growing up with extensive access to mobile devices and laptops. It is a common thought that millennials are not brand loyal. Nonsense! In...
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The psychology of simple

The psychology of simple | UXploration | Scoop.it
For a concept that we all understand, ‘simple’ is deceivingly difficult to pin down. We may ‘know it when we see it’, but there’s more to what makes a product or website feel simple than just gut reaction.  In the words […]
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The Complexity of Simplicity | UX Magazine

The Complexity of Simplicity | UX Magazine | UXploration | Scoop.it

People can always tell when something is simple, uncomplicated, elegant, not overworked, or a number of other near-synonyms, but can rarely articulate why something is simple. Because simplicity is inherently subjective, achieving it pretty tricky.

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When It Comes to UX Design, Simplicity Is Overrated

When It Comes to UX Design, Simplicity Is Overrated | UXploration | Scoop.it
Simplicity is everywhere. And we sure do love it when we see it. But when, exactly, do we see it?
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Refining Simplicity | UX Magazine

Refining Simplicity | UX Magazine | UXploration | Scoop.it

In the words of John Maeda, “Simplicity is about subtracting the obvious, and adding the meaningful.”

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