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Explore the art of UX persuasion.
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Personas Make Users Memorable for Product Team Members

Personas Make Users Memorable for Product Team Members | UXploration | Scoop.it
When based on user research, personas support user-centered design throughout a project’s lifecycle by making characteristics of key user segments more salient.
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Revisiting Proto-Personas for Executive Alignment

Revisiting Proto-Personas for Executive Alignment | UXploration | Scoop.it

Design is an iterative progress, ideas might seem good on the surface but they can always be made simpler, better, and more effective. This collaborative exercise sets a great precedent for the rest of our engagement as we will present and iterate many more times as we design and develop meaningful experiences for our users that also perform for our clients.

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How Do We Design for Better Team Experiences?

How Do We Design for Better Team Experiences? | UXploration | Scoop.it

When designing software for businesses, you need to think about the team as another user.

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User stories don't help users: Introducing persona stories | ACM Interactions

User stories don't help users: Introducing persona stories | ACM Interactions | UXploration | Scoop.it

User stories are one of the most popular alternatives to traditional user requirement specifications. But despite their promising name, user stories are not about—and don’t necessarily help—users at all. In most cases, user stories are written about roles that users adopt and take no account of the needs and behaviors of real users.

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Michael Allenberg's curator insight, November 14, 2013 8:19 AM

Quite possibly the most original and thought-provoking post in a while! Absolutely essential conceptual thinking from a unique perspective... Combining elements of Experience Design that are integral to the success of cross-disciplinary Agile teams, while retaining the spirit and velocity of Scrum!

Esta Lessing, CBAP®'s curator insight, December 29, 2013 11:35 PM

Interesting differentiation between Agile based user stories, requirements specification and then personas. Well worth a read if you want to get familiar with Agile methodology based requirements management....

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What are Buyer Personas and Why Are They Important for Your Business?

What are Buyer Personas and Why Are They Important for Your Business? | UXploration | Scoop.it
“Think like your customer” “Put yourself in your customer’s shoes” and so on. These are some of the most repeated phrases of a business and like all
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Love, Hate, and Empathy: Why We Still Need Personas | UX Magazine

Love, Hate, and Empathy: Why We Still Need Personas | UX Magazine | UXploration | Scoop.it

 It’s time to reengage with empathetic work by making your users real, and letting their real voices be heard.

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Tom Van Looy's curator insight, March 1, 2013 3:56 AM

The difference between personas and BS personas and how to http://avoidbspersonas.com/

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7 Core Ideas about Personas and The User Experience: Measuring Usability

Personas are a widely used in UX Research with 65% of practitioners reporting using them on projects.


Here are seven core ideas everyone in the UX field should know about personas.

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Persona : un album sur Flickr

Flickr est certainement le meilleur service de gestion et de partage de photos en ligne au monde. Exposez vos photos préférées au monde entier. Partagez, en toute sécurité et en toute confidentialité, vos photos à vos amis et à votre famille.
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Wireframes Magazine » Persona Template

Wireframes Magazine » Persona Template | UXploration | Scoop.it

Wireframes Magazine is an on-line resource about design documentation samples for information architects, interaction designers and user experience professionals.

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DIY User Personas

DIY User Personas | UXploration | Scoop.it
blog about user experience by silvana churruca
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Tiphaine Rabaux's curator insight, January 31, 3:45 PM

Interesting ways to develop Personas

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How to Use Persona Empathy Mapping

How to Use Persona Empathy Mapping | UXploration | Scoop.it

Persona Empathy Mapping is a workshop activity that builds empathy, gains alignment around user needs, goals, and pain-points, and bridges the gap between personas and design concepts. 

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Judith Jassogne's curator insight, July 6, 2014 11:34 AM

Great Idea to go further with Persona ! thanks a lot !

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Using personas for executive alignment

Using personas for executive alignment | UXploration | Scoop.it

We had several goals when we set out to run this exercise with the executive team. The first was to introduce them to the concept of personas. We achieved this goal to the extent that the team now knows what this tool is and what components make it up. Given that these were ad-hoc personas, it is incumbent on us, the UX team, to continue to update the 6 personas we created as we learn more from actual user interactions. We must then update the executives with these new details.

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5 Buying Behaviors of the Persona Buying Cycle « iMediaConnection Blog

5 Buying Behaviors of the Persona Buying Cycle « iMediaConnection Blog | UXploration | Scoop.it

B2B personas need to be researched, understood, and designed to meet robust goals and behaviors of buyers throughout the end-to-end buying cycle and brand experience.  In addition, personas need to be designed to enable as well as make more effective new practices, functions, and roles.

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Designing for Failure - presentation at IA Summit 2013 #ias13

These are the slides for the presentation "Designing for Failure" that I gave at IA Summit 2013 in Baltimore
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Are Personas Still Relevant to UX Strategy? :: UXmatters

Are Personas Still Relevant to UX Strategy? :: UXmatters | UXploration | Scoop.it
“Some in the UX community are now saying that personas have been superseded by the availability of more accurate data or by newer UX design and development methods.” 
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