Metaphorical Analysis | UX Magazine | UXploration | Scoop.it

Generating a strong metaphor for a user experience provides a testable statement very efficiently; this isn’t hard to do, but it doesn’t happen through the activities that we traditionally think of as data analysis. Buckling down and categorizing faster, or harder, actually doesn’t work as well as taking a playful swim in a qualitative data set and letting your mind wander through it.