Experience design might soon become a more important factor in business differentiation and consumer satisfaction than price. This is one of the key insights from the qualitative research Hyper island conducted among 30 industry leaders to explore trends in consumer interaction.
Who would’ve thought you could innovate around something as simple as waiting in line at a store, a taxi stand, or boarding an airplane? Yet when businesses look at what’s happening with their customers, it’s these opportunities that are most ripe for creating delightful experiences.
I’ve been working with large companies and the U.S. government to help them innovate faster– not just kind of fast, but 10x the number of initiatives in 1/5 the time. A 50x speedup kind of fast. Here’s how. —– Lean Innovation Management In the last five years “Lean Startup” methodologies have enabled entrepreneurs to [...]
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