UXploration
49.9K views | +20 today
UXploration
Explore the art of UX persuasion.
Your new post is loading...
Your new post is loading...
Scooped by Mario K. Sakata
Scoop.it!

A New Way to Listen

A New Way to Listen | UXploration | Scoop.it
Empathy can have an enormous impact on how we work. By learning to better understand others—what they think, how they feel, what guides their decisions and behaviors—we add balance, clarity, and depth to our business practices. In this excerpt from Chapter 4 of Practical Empathy, Indi Young explains how listening intently can lay the groundwork for developing empathy.
more...
No comment yet.
Scooped by Mario K. Sakata
Scoop.it!

Crafting a UX Strategy for Wearables and the Mobile Mainframe

Presented at Madison+UX 2014 Google Glass, Samsung Gear, MetaWatch, Fitbit Flex, and a whole host of other wearable devices are weaving a connectivity web with…
more...
No comment yet.
Scooped by Mario K. Sakata
Scoop.it!

Emotion in Marketing: How Our Brains Decide What's Shareable

Emotion in Marketing: How Our Brains Decide What's Shareable | UXploration | Scoop.it
Let's take a closer look at how emotions form in the brain and the ways they motivate us to surprising actions.
more...
No comment yet.
Scooped by Mario K. Sakata
Scoop.it!

5 Ways How Whitespace Affects The User Experience

5 Ways How Whitespace Affects The User Experience | UXploration | Scoop.it

Whitespace is becoming an increasingly popular design element for websites. The termwas originally coined in print design and describes “the absence of text and graphics”. At the same time, whitespace is more than an empty space. It’s also “the overall airiness or density of the page including space between lines of type (leading), text offset around graphics, size of margins, and heaviness or lightness of the fonts”.

more...
Jean-Luc Le Moal's curator insight, August 30, 2013 5:28 AM

Un article sur le très connu "blanc tournant" des designers

Scooped by Mario K. Sakata
Scoop.it!

Human Body as Touchscreen Replacement

Human Body as Touchscreen Replacement | UXploration | Scoop.it
When you touch your own body, you feel exactly what you touch — better feedback than any external device. And you never forget to bring your body.
more...
No comment yet.
Scooped by Mario K. Sakata
Scoop.it!

Emotional Intelligence in Design — Facebook Design

Emotional Intelligence in Design - Facebook Design - Medium
How Design Grows Up
more...
No comment yet.
Scooped by Mario K. Sakata
Scoop.it!

Understanding the Emotional Response

Understanding the Emotional Response | UXploration | Scoop.it
Identify the needs that drive emotional responses—and how to turn them into productive discussions.
more...
Romain MAZUIR's curator insight, June 26, 2015 2:43 AM

Understanding the Emotional Response #H2MWP

Scooped by Mario K. Sakata
Scoop.it!

Considering the Consideration Funnel

Considering the Consideration Funnel | UXploration | Scoop.it

We need to recognize when customers are ready to consider and when they’re ready to commit.

more...
No comment yet.
Scooped by Mario K. Sakata
Scoop.it!

The Science of Happy Design

The Science of Happy Design | UXploration | Scoop.it
There's plenty of research on ways that technology negatively impacts our lives, yet very little on how design - an integral part of that technology - might positively impact us. Pamela Pavliscak, a speaker at the upcoming conference Madison + UX, shares a research project that shows how a positive design can benefit our overall happiness.
more...
No comment yet.
Rescooped by Mario K. Sakata from Effective UX Design
Scoop.it!

Beyond Usable | Mapping Emotion to Experience


Via Hans, Terry Patterson
more...
Business Value Coach's curator insight, October 17, 2013 9:58 AM

In klantbeleving draait alles om emoties!

Armony Hren's curator insight, October 30, 2013 9:59 AM

Yet another post reinforcing the importance of Emotional Design in the holistic Experience!

RDV Weekly's curator insight, February 7, 2014 4:26 PM

One accepted principle of UX is how emotion is quintessentially mapped to most if not all we do.

Scooped by Mario K. Sakata
Scoop.it!

How Does Fiction Reading Influence Empathy? An Experimental Investigation on the Role of Emotional Transportation

How Does Fiction Reading Influence Empathy? An Experimental Investigation on the Role of Emotional Transportation | UXploration | Scoop.it

The study showed that fiction influences empathy of the reader, but only under the condition of low or high emotional transportation into the story.

more...
No comment yet.
Scooped by Mario K. Sakata
Scoop.it!

The Psychology of Color in Marketing and Branding

The Psychology of Color in Marketing and Branding | UXploration | Scoop.it
The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing.
more...
No comment yet.
Scooped by Mario K. Sakata
Scoop.it!

Emotional Design with A.C.T. – Part 2

Emotional Design with A.C.T. – Part 2 | UXploration | Scoop.it

We’ll look at how relationships are formed when people interact with products over time, and we’ll explore how people experience the emotion of “love.” Then, we’ll examine how basic product goals like desirability, usability, and usefulness relate to the different types of love. Finally, we’ll explore the A.C.T. model, a user-friendly take on using existing frameworks for designing emotional experiences.

more...
No comment yet.