We tend to gravitate toward concrete tasks because they’re closer to the concreteness of the systems we’re focusing on making. But we have to always keep in mind that the artificial, binary, logical nature of the machinery can only roughly approximate the complexity of the organic, analog behaviors and needs of actual people.
By uncovering the critical moments of truth that can make or break an experience and providing context for what happened before and after each moment, companies can benefit from their understanding of general and specific user behaviors to provide the most relevant, engaging, and personal experience possible.
The information needs to be consistent between video, kiosk screen, mobile and physical retail space. The information is cross-channel, but the experience is not. The experience, to the customer, is singular.
Consider the brand as another context within which your design will live. While we look at issues of culture or use as considerations for context within our design, we also need to see the brand as a type of context. It is important to realize that the people our products and services will reach might already have this context created for them, whether that’s through exposure to the brand itself, popular opinion, or commentary about the brand or competing brands.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.