It feels great to see and map the experiences that customers have; you suddenly have a handle on what’s really happening from their perspective. But you’ve also set yourself up for something much harder—improving that customer journey you now see.
I take UberX to the train station for work. I bought my wedding veil off of Etsy. I hired a TaskRabbit to paint our walls. I’ve stayed in AirBNBs in Prague. I get my groceries delivered by Instacart. I’ve had our laundry done by Washio. My husband and I both [...]
By Michael Gazala What’s the top imperative at your company? If it’s not a transformation to make the company more customer-focused, you’re making a mistake. Technology and economic forces have changed the world so much that an obsession with winning, serving and retaining customers is the only possible response. We’re in an era [...]
Everyone in service businesses talk about it. Amazon.com lists more than 100,000 titles on the topic. Sometimes it seems like it's a quest that challenges every business owner in America. I'm talking about the concept of "exceptional customer service."
By Jennifer Rice Who are your priority customers and how do you serve them? Classic brand and customer experience theory says to focus on the “best fit customer” to drive relevance, yet it is rare to find a case where pleasing only one customer type can help achieve your goals. Case [...]
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.