UXploration
Follow
35.4K views | +16 today
UXploration
Explore the art of UX persuasion.
Your new post is loading...
Your new post is loading...
Scooped by Mario K. Sakata
Scoop.it!

How to Choose the Right UX Metrics for Your Product

How to Choose the Right UX Metrics for Your Product | UXploration | Scoop.it
Choosing the right UX metrics for your product can be a tough challenge. The HEART framework by Google can help you proceed with confidence.
more...
No comment yet.
Scooped by Mario K. Sakata
Scoop.it!

The Analysis-Synthesis Bridge Model

The Analysis-Synthesis Bridge Model | UXploration | Scoop.it

The simplest way to describe the design process is to divide it into two phases: analysis and synthesis. Or preparation and inspiration. But those descriptions miss a crucial element—the connection between the two, the active move from one state to another, the transition or transformation that is at the heart of designing.

more...
No comment yet.
Scooped by Mario K. Sakata
Scoop.it!

Define Micro Conversions to Measure Incremental UX Improvements

Define Micro Conversions to Measure Incremental UX Improvements | UXploration | Scoop.it
Not every design and content change generates immediate or significant increases in conversion rates, but they may affect conversion rates in the long run.
Mario K. Sakata's insight:
Conversion Is King.
more...
No comment yet.
Scooped by Mario K. Sakata
Scoop.it!

The Art of the OKR

The Art of the OKR | UXploration | Scoop.it

OKR stands for Objectives and Key Results. The form of the OKR has been more or less standardized. The Objective is qualitative, and the KR’s (most often three) are quantitative. They are used to focus a group or individual around a bold goal. The objective sets a goal for a set period of time, usually a quarter. The key results tell you if the objective has been met by the end of the time.

more...
No comment yet.
Scooped by Mario K. Sakata
Scoop.it!

The *real* pivot by @ASmartBear

The *real* pivot by @ASmartBear | UXploration | Scoop.it

Lean Startup pokes a hole in our reality distortion field. It provides a necessary dose of intellectual honesty that enables us to miss the wall (or hit it a bit less painfully) and adapt. To pivot.

So, what is a pivot?

Here’s how I define it: A pivot is a shift in one aspect of your startup’s focus based on validated learning.

more...
No comment yet.
Scooped by Mario K. Sakata
Scoop.it!

Designing Better Experiences Through Data | UX Magazine

Designing Better Experiences Through Data | UX Magazine | UXploration | Scoop.it

The data design challenge can be a complicated one for many businesses, especially when there is a sea of possible variables, approaches, and APIs. However, it's important service creators have clear principles on how they communicate with data even before any designing begins.

Mario K. Sakata's insight:

Data is one of our friends!

more...
No comment yet.
Scooped by Mario K. Sakata
Scoop.it!

Universal Analytics: The Next Generation of Google Analytics

Universal Analytics: The Next Generation of Google Analytics | UXploration | Scoop.it
Universal Analytics is the next generation of Google Analytics. It is a series of technologies that helps businesses measure their digital world.
more...
No comment yet.
Scooped by Mario K. Sakata
Scoop.it!

Choosing the Right Metrics for User Experience

Choosing the Right Metrics for User Experience | UXploration | Scoop.it
Metrics are the signals that show whether your UX strategy is working. Using metrics is key to tracking changes over time….
more...
No comment yet.
Scooped by Mario K. Sakata
Scoop.it!

Croll lean analytics workshop (3h) - lean ux nyc april 2014

How to use data to build a better business faster. Based on the book Lean Analytics, this presentation looks at startup metrics and offers a framework for de...
more...
No comment yet.
Scooped by Mario K. Sakata
Scoop.it!

Essential Analytics Reports for UX Strategists

Essential Analytics Reports for UX Strategists | UXploration | Scoop.it
A cheat sheet featuring 5 Google Analytics reports that can help answer popular user experience design questions when configured properly.
more...
Newz Duniya's curator insight, February 3, 12:04 PM

nice information, thanks for sharing.

Hannes's curator insight, February 8, 9:25 AM

Today the web is drowened in content and users are flooded by impression. Consequently it's a real challenge to stand out, attract and convert users. So how can we make sure that our design decisions result in desired outcomes? Luckily web sites are dynamic creatures that can easily be changed in order to satisfy the users - if we just know where the problems are. Gathering, interpreting and understanding how to use analytic data is one way to identify areas of improvement and point designers in the right direction.

Scooped by Mario K. Sakata
Scoop.it!

Don't Listen to Users, Sample Their Experience

Uncovering user needs is one of the most challenging aspects of product development. Oh-so-many organizations develop beautiful products and services nobody needs.…
more...
No comment yet.
Scooped by Mario K. Sakata
Scoop.it!

Lean Analytics

Slides from the first Startup Metrics Meetup in Toronto in March 2013
Mario K. Sakata's insight:

Analytics is the measurement of movement towards your business goals.

more...
No comment yet.
Scooped by Mario K. Sakata
Scoop.it!

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act - Occam's Razor by Avinash Kaushik

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act - Occam's Razor by Avinash Kaushik | UXploration | Scoop.it
Companies, small or large, fail to iterate fast enough leading to poor business results. Lean Analytics Cycle is a structured process to avoid that fate!
more...
No comment yet.